{"id":44801,"date":"2026-06-15T16:07:20","date_gmt":"2026-06-15T16:07:20","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44801"},"modified":"2026-06-15T16:11:21","modified_gmt":"2026-06-15T16:11:21","slug":"kristin-cavallari-launches-fizzen-sparkling-protein-drink-nationwide-at-target","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/kristin-cavallari-launches-fizzen-sparkling-protein-drink-nationwide-at-target\/","title":{"rendered":"Kristin Cavallari Launches Fizzen Sparkling Protein Drink Nationwide at Target"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kristin Cavallari is crashing the functional beverage aisle with Fizzen, a sparkling protein drink launched exclusively at Target on June 11. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co-founded with talent venture studio VO\/D, each can delivers 8 grams of clean protein, zero sugar, bovine collagen peptides, B12, vitamin C, zinc, and real fruit juice. Three flavors: Fruit Punch, Strawberry Lemon, and Peach Mango, are sold as four-packs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@drinkfizzen\/video\/7650597849083809038\" data-video-id=\"7650597849083809038\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@drinkfizzen\" href=\"https:\/\/www.tiktok.com\/@drinkfizzen?refer=embed\">@drinkfizzen<\/a> <p>Always down for a pregame, especially when my drink includes 8 grams of protein and no added sugar\u2763\ufe0f@Kristin\u2002Cavallari <a title=\"fizzen\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fizzen?refer=embed\">#fizzen<\/a> <a title=\"collagenpeptides\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/collagenpeptides?refer=embed\">#collagenpeptides<\/a> <a title=\"wellnesstok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wellnesstok?refer=embed\">#wellnesstok<\/a>  <a title=\"girlsnight\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/girlsnight?refer=embed\">#girlsnight<\/a> <a title=\"collagenpeptides\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/collagenpeptides?refer=embed\">#collagenpeptides<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Fizzen\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7650597935058569997?refer=embed\">\u266c original sound &#8211; Fizzen<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>Laguna Beach<\/em> and <em>The Hills<\/em> veteran has been on a business roll: her jewelry and lifestyle brand Uncommon James was tracking toward nearly $50 million in 2025 revenue, and she signed as brand ambassador for Arby&#8217;s in November 2025. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fizzen is her first beverage venture, and she&#8217;s positioning it squarely for the ingredient-conscious consumer: think clean labels, not calorie counts. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bethenny-frankel\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bethenny Frankel<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/bethenny-frankel-teams-up-with-mush-for-target-exclusive-mocha-latte-protein-oats\/\" target=\"_blank\" rel=\"noreferrer noopener\">leveraged Target for her exclusive protein-wellness Mush collab<\/a>, Cavallari is banking on the retailer&#8217;s nationwide footprint to build mass-market momentum fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Target has aggressively courted celebrity-backed wellness brands in 2026, from <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/mel-robbins\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mel Robbins<\/a>&#8216; Pure Genius Protein shots to <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tom-holland\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Holland&#8217;s<\/a> Bero NA beer, and Fizzen slots right into that strategy alongside Alex Cooper&#8217;s Unwell Hydration. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a year when celebrity product launches are surging across categories, including <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/huda-kattan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Huda Kattan<\/a>&#8216;s <a href=\"https:\/\/bookingagentinfo.com\/news\/huda-kattan-unveils-huda-beauty-easy-bake-intense-eau-de-parfum\/\" target=\"_blank\" rel=\"noreferrer noopener\">bold new Huda Beauty fragrance rollout<\/a>, Cavallari is making her play in functional beverages. More Fizzen SKUs built around a &#8220;glow from within&#8221; theme are already in development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kristin Cavallari isn&#8217;t just putting her name on a product, she&#8217;s building a second business in a category that&#8217;s genuinely booming. The functional protein beverage space is no longer a niche gym supplement aisle; it&#8217;s mainstream retail territory, and Target is the gatekeeper. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By launching Fizzen exclusively there, Cavallari gets instant national distribution, credibility with health-conscious shoppers, and shelf placement next to established names. It&#8217;s a smart move, and the co-founder structure with VO\/D suggests this is a real brand play, not a celebrity endorsement with someone else&#8217;s product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s also worth noting: Cavallari is intentionally targeting women in a space historically dominated by male-focused brands. Clean ingredients, collagen, and B12 signal a different consumer, one already buying Uncommon James jewelry and tuning into wellness culture. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with new SKUs already in the pipeline, this looks less like a one-off launch and more like the beginning of a broader wellness portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can Fizzen carve out real shelf loyalty in a protein drink aisle already packed with celebrity names and established players? Is Target&#8217;s exclusive retail model the fastest path to scale for celebrity-founded wellness brands? As more celebrities launch clean-label functional products, does the &#8220;clean ingredients&#8221; pitch still cut through, or is it becoming table stakes?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kristin Cavallari is crashing the functional beverage aisle with Fizzen, a sparkling protein drink launched exclusively at Target on June 11. Co-founded with talent venture studio VO\/D, each can delivers 8 grams of clean protein, zero sugar, bovine collagen peptides, B12, vitamin C, zinc, and real fruit juice. Three flavors: Fruit Punch, Strawberry Lemon, and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11,17],"tags":[],"class_list":["post-44801","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kristin Cavallari Launches Fizzen Sparkling Protein Drink Nationwide at Target<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/kristin-cavallari-launches-fizzen-sparkling-protein-drink-nationwide-at-target\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kristin Cavallari Launches Fizzen Sparkling Protein Drink Nationwide at Target\" \/>\n<meta property=\"og:description\" content=\"Kristin Cavallari is crashing the functional beverage aisle with Fizzen, a sparkling protein drink launched exclusively at Target on June 11. 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Co-founded with talent venture studio VO\/D, each can delivers 8 grams of clean protein, zero sugar, bovine collagen peptides, B12, vitamin C, zinc, and real fruit juice. Three flavors: Fruit Punch, Strawberry Lemon, and [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/kristin-cavallari-launches-fizzen-sparkling-protein-drink-nationwide-at-target\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-15T16:07:20+00:00","article_modified_time":"2026-06-15T16:11:21+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/kristin-cavallari-launches-fizzen-sparkling-protein-drink-nationwide-at-target\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/kristin-cavallari-launches-fizzen-sparkling-protein-drink-nationwide-at-target\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Kristin Cavallari Launches Fizzen Sparkling Protein Drink Nationwide at Target","datePublished":"2026-06-15T16:07:20+00:00","dateModified":"2026-06-15T16:11:21+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/kristin-cavallari-launches-fizzen-sparkling-protein-drink-nationwide-at-target\/"},"wordCount":456,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Digital","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/kristin-cavallari-launches-fizzen-sparkling-protein-drink-nationwide-at-target\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/kristin-cavallari-launches-fizzen-sparkling-protein-drink-nationwide-at-target\/","url":"https:\/\/bookingagentinfo.com\/news\/kristin-cavallari-launches-fizzen-sparkling-protein-drink-nationwide-at-target\/","name":"Kristin Cavallari Launches Fizzen Sparkling Protein Drink Nationwide at Target","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-15T16:07:20+00:00","dateModified":"2026-06-15T16:11:21+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/kristin-cavallari-launches-fizzen-sparkling-protein-drink-nationwide-at-target\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/kristin-cavallari-launches-fizzen-sparkling-protein-drink-nationwide-at-target\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/kristin-cavallari-launches-fizzen-sparkling-protein-drink-nationwide-at-target\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Kristin Cavallari Launches Fizzen Sparkling Protein Drink Nationwide at Target"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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