{"id":44741,"date":"2026-06-14T05:03:32","date_gmt":"2026-06-14T05:03:32","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44741"},"modified":"2026-06-14T05:03:45","modified_gmt":"2026-06-14T05:03:45","slug":"kylie-jenner-unveils-khy-dear-summer-love-khy-collection","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-khy-dear-summer-love-khy-collection\/","title":{"rendered":"Kylie Jenner Unveils KHY \u201cDear Summer, Love KHY\u201d Collection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kylie Jenner is expanding her fashion footprint with <a href=\"https:\/\/bookingagentinfo.com\/brand\/khy\/\">KHY<\/a>&#8216;s latest drop, and it might be the brand&#8217;s most refined chapter yet. &#8220;Dear Summer, Love KHY,&#8221; which went live on June 11 at khy.com, is a personal love letter to summer travel and warm evenings out. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The silk pieces are crafted with 100% silk georgette across four styles: a custom hand-drawn floral, KHY&#8217;s signature &#8220;Leo&#8221; leopard print, and lingerie-inspired silhouettes in seafoam blue and black, developed in-house alongside Jenner. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bodycon jersey group was made in Portugal from a cotton-rich jersey with a soft, polished finish, and the collection also includes an everyday swimwear two-piece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, photographed by Pablo Di Prima throughout New York City, unfolds like pages from a personal journal, quiet mornings in sunlit lofts transitioning into golden-hour evenings that capture the romance of summer in the city.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@khy\/video\/7650193626324110606\" data-video-id=\"7650193626324110606\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@khy\" href=\"https:\/\/www.tiktok.com\/@khy?refer=embed\">@khy<\/a> <p>dear summer, love khy. a collection inspired by summer travel, warm nights, and evenings out. kylie captured by pablo di prima at home on a summer afternoon in nyc. shop at khy.com<\/p> <a target=\"_blank\" title=\"\u266c original sound - Khy by Kylie Jenner\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7650193616941468430?refer=embed\">\u266c original sound &#8211; Khy by Kylie Jenner<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is the second drop under KHY&#8217;s refreshed creative direction, following Jenner&#8217;s April 2026 relaunch of the brand as a wardrobe-first label, with the &#8220;Born in LA&#8221; collection serving as the debut capsule for the reinvention. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jenner, who serves as KHY&#8217;s creative director, has been vocal about moving the brand toward permanent, intentional design, a shift from the earlier collaboration-led model that saw partnerships with Frankies Bikinis, Dilara Findikoglu, and Grace Ling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the endorsements front, Jenner has recently aligned with Acne Studios and Alo, while also running her Kylie Cosmetics empire, which recently made waves with a <a href=\"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">new Hydrating Lip Essentials Collection<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if the summer rollout feels familiar, that&#8217;s because KHY has been building this momentum since <a href=\"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-new-khy-collection-inspired-by-los-angeles\/\" target=\"_blank\" rel=\"noreferrer noopener\">unveiling its Los Angeles-inspired capsule<\/a> earlier this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Dear Summer, Love KHY&#8221; drop is more than a seasonal release, it&#8217;s a clear signal that Jenner is repositioning KHY as a credible, design-forward fashion brand rather than a celebrity merchandise play. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By moving production in-house (the silk designs were developed directly with Jenner), choosing a campaign aesthetic rooted in editorial storytelling over traditional advertising, and shooting in New York City rather than the usual L.A. playbook, KHY is reaching for a wider, more aspirational customer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand&#8217;s decision to make bodycon jersey in Portugal speaks to a quality-first narrative that aligns with the broader &#8220;quiet luxury&#8221; and capsule wardrobe conversation dominating fashion right now. With the relaunch only two drops old, this collection tells us the brand has found its footing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does KHY&#8217;s shift from designer collaborations to in-house development make the brand stronger or does it lose the co-sign appeal that got shoppers interested initially?  Now that KHY has debuted two capsules in its relaunch era, how long before the brand pursues a physical retail presence?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kylie Jenner is expanding her fashion footprint with KHY&#8216;s latest drop, and it might be the brand&#8217;s most refined chapter yet. &#8220;Dear Summer, Love KHY,&#8221; which went live on June 11 at khy.com, is a personal love letter to summer travel and warm evenings out. The silk pieces are crafted with 100% silk georgette across [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17],"tags":[],"class_list":["post-44741","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kylie Jenner Unveils KHY \u201cDear Summer, Love KHY\u201d Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-khy-dear-summer-love-khy-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kylie Jenner Unveils KHY \u201cDear Summer, Love KHY\u201d Collection\" \/>\n<meta property=\"og:description\" content=\"Kylie Jenner is expanding her fashion footprint with KHY&#8216;s latest drop, and it might be the brand&#8217;s most refined chapter yet. &#8220;Dear Summer, Love KHY,&#8221; which went live on June 11 at khy.com, is a personal love letter to summer travel and warm evenings out. 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