{"id":44644,"date":"2026-06-11T20:49:11","date_gmt":"2026-06-11T20:49:11","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44644"},"modified":"2026-06-11T20:49:21","modified_gmt":"2026-06-11T20:49:21","slug":"maluma-assembles-new-management-team-led-by-katherine-florez-as-gm","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/","title":{"rendered":"Maluma Assembles New Management Team Led By Katherine Florez As GM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Maluma has officially unveiled the management team he&#8217;s been quietly building since parting ways with longtime manager <a href=\"https:\/\/bookingagentinfo.com\/managers\/walter-kolm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walter Kolm<\/a> and WK Entertainment last July after a 12-year run. The new setup is led by Katherine Florez as General Manager, joined by Enrique Narciso as Business Manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Florez, who joined Maluma&#8217;s camp in 2022 as project manager, will now oversee his brand management and creative vision. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This team restructuring follows a pattern of top Latin artists investing in expanded specialist representation, much like <a href=\"https:\/\/bookingagentinfo.com\/news\/jay-wheeler-signs-with-uta-for-global-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jay Wheeler&#8217;s signing with UTA for global representation<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WME remains aboard for worldwide booking and brand partnerships. Publicity stays multi-territorial: The Lede Company handles the U.S., Nieman Group covers South America excluding Colombia, Paola Espa\u00f1a Press manages Colombia, and HAWK Publicity handles the UK.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new team was already proving its worth before the announcement, steering Maluma&#8217;s 2026 Met Gala appearance, a performance on <em>The Tonight Show Starring Jimmy Fallon<\/em>, and the release of <em>Loco X Volver<\/em> (May 15, 2026), his most personal album to date, launched on the streets of his native Medell\u00edn. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This move is reminiscent of <a href=\"https:\/\/bookingagentinfo.com\/news\/u2-adds-sulinna-ong-to-management-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">U2 adding Sulinna Ong to their management team<\/a>, showing that the biggest acts are open to restructuring their management team for improved representation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is as much a story about loyalty and patience as it is about management restructuring. Maluma didn&#8217;t just hire a new manager, he promoted someone who was already in the room, watching, learning, and executing. That&#8217;s a deliberate choice, and it says a lot about where his head is at creatively and professionally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about the timing: <em>Loco X Volver<\/em> is out, it&#8217;s his most intimate album ever, and Florez was reportedly already guiding its rollout before this announcement was made public. The announcement isn&#8217;t the beginning, it&#8217;s the confirmation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The retention of WME for booking and a four-territory publicity setup tells you this is a lean but globally ambitious structure. There&#8217;s no bloat here. Just trust, proximity, and a clear division of responsibilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does elevating an internal project manager to General Manager signal a new industry blueprint for artist-first management structures? With <em>Loco X Volver<\/em> already in the market, what&#8217;s the next big strategic move: a world tour, a brand campaign, or a crossover project?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maluma has officially unveiled the management team he&#8217;s been quietly building since parting ways with longtime manager Walter Kolm and WK Entertainment last July after a 12-year run. The new setup is led by Katherine Florez as General Manager, joined by Enrique Narciso as Business Manager. Florez, who joined Maluma&#8217;s camp in 2022 as project [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,49,18,10],"tags":[],"class_list":["post-44644","post","type-post","status-publish","format-standard","hentry","category-latin","category-management-signings","category-music","category-new-signings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maluma Assembles New Management Team Led By Katherine Florez As GM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maluma Assembles New Management Team Led By Katherine Florez As GM\" \/>\n<meta property=\"og:description\" content=\"Maluma has officially unveiled the management team he&#8217;s been quietly building since parting ways with longtime manager Walter Kolm and WK Entertainment last July after a 12-year run. The new setup is led by Katherine Florez as General Manager, joined by Enrique Narciso as Business Manager. Florez, who joined Maluma&#8217;s camp in 2022 as project [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-11T20:49:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T20:49:21+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maluma Assembles New Management Team Led By Katherine Florez As GM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/","og_locale":"en_US","og_type":"article","og_title":"Maluma Assembles New Management Team Led By Katherine Florez As GM","og_description":"Maluma has officially unveiled the management team he&#8217;s been quietly building since parting ways with longtime manager Walter Kolm and WK Entertainment last July after a 12-year run. The new setup is led by Katherine Florez as General Manager, joined by Enrique Narciso as Business Manager. Florez, who joined Maluma&#8217;s camp in 2022 as project [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-11T20:49:11+00:00","article_modified_time":"2026-06-11T20:49:21+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Maluma Assembles New Management Team Led By Katherine Florez As GM","datePublished":"2026-06-11T20:49:11+00:00","dateModified":"2026-06-11T20:49:21+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/"},"wordCount":393,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Latin","Management Signings","Music","New Signings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/","url":"https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/","name":"Maluma Assembles New Management Team Led By Katherine Florez As GM","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-11T20:49:11+00:00","dateModified":"2026-06-11T20:49:21+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Maluma Assembles New Management Team Led By Katherine Florez As GM"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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