{"id":44579,"date":"2026-06-11T16:36:08","date_gmt":"2026-06-11T16:36:08","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44579"},"modified":"2026-06-11T16:56:28","modified_gmt":"2026-06-11T16:56:28","slug":"lori-harvey-fronts-oner-actives-first-oner-mode-campaign-with-day-to-night-capsule-launch","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lori-harvey-fronts-oner-actives-first-oner-mode-campaign-with-day-to-night-capsule-launch\/","title":{"rendered":"Lori Harvey Fronts Oner Active&#8217;s First ONER MODE Campaign With Day-to-Night Capsule Launch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Oner Active, the women&#8217;s activewear brand founded by Krissy Cela, has unveiled Lori Harvey as the face of ONER MODE, its new ongoing cultural series celebrating women who move through life on their own terms. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The series launched June 10, 2026, alongside a Day-to-Night Capsule collection that dropped June 11 at 12PM ET on oneractive.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The capsule features strapless bandeau vests, racer-back dresses, a cropped bomber jacket, and a quilted midi tote, rendered in Oner Active&#8217;s flagship SoftMotion fabric and its newly launched Formesoft material, built for seamless transitions from studio to street.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ONER\u00a0 |\u00a0 Lori Harvey: Unfiltered\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/w0oiTF5_z5Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is Harvey&#8217;s first collaboration with Oner Active. The model, entrepreneur, and actress has previously built a fashion portfolio with Burberry, Valentino, and Michael Kors, while running her own brands SKN by LH and Yevrah Swim. She also starred in Peacock&#8217;s <em>Fight Night: The Million Dollar Heist<\/em> in 2024. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/kim-kardashian-fronts-nikeskims-latest-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kim Kardashian&#8217;s recent front for NikeSkims<\/a>, this deal signals that performance-wear brands are increasingly turning to fashion-forward cultural figures to blur the line between gym and lifestyle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And similar to <a href=\"https:\/\/bookingagentinfo.com\/news\/kyle-kuzma-featured-in-new-campaign-for-champion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kyle Kuzma and Winnie Harlow&#8217;s Champion SS26 campaign<\/a>, Oner Active is using star power to push beyond its fitness-community core and stake a claim in the broader fashion conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oner Active, which landed on the Sunday Times Hundred ranking of Britain&#8217;s fastest-growing private companies, has primarily built its ambassador program around fitness influencers like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hayley-madigan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hayley Madigan<\/a>. Harvey&#8217;s casting marks a deliberate step toward mainstream cultural relevance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oner Active has been playing the long game. After five years of building a loyal, community-first fitness brand, it is now making its boldest move yet: casting a mainstream cultural figure for a campaign that is, notably, not just about working out. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Harvey&#8217;s &#8220;workout to meeting to dinner&#8221; framing is a direct signal that Oner Active is chasing Lululemon and Alo Yoga&#8217;s crossover territory, where activewear is a lifestyle, not a category. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Harvey, this extends her brand identity as someone who moves effortlessly between fashion, beauty entrepreneurship, and entertainment, adding a credible fitness-lifestyle stamp to her portfolio without it feeling like a stretch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The decision to launch ONER MODE as an ongoing series, rather than a one-off campaign, also tells you something: Oner Active isn&#8217;t just buying a celebrity moment, it is building a platform with rotating faces, long-term cultural equity, and a clear message about what kind of woman the brand stands for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lori Harvey&#8217;s personal brand is built around self-confidence and beauty entrepreneurship, does adding activewear to that portfolio feel like a natural extension, or a category stretch? ONER MODE is designed as an ongoing series with rotating faces. Who do you think should front the next edition?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oner Active, the women&#8217;s activewear brand founded by Krissy Cela, has unveiled Lori Harvey as the face of ONER MODE, its new ongoing cultural series celebrating women who move through life on their own terms. The series launched June 10, 2026, alongside a Day-to-Night Capsule collection that dropped June 11 at 12PM ET on oneractive.com. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11,24,176],"tags":[],"class_list":["post-44579","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements","category-fashion","category-fitness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lori Harvey Fronts Oner Active&#039;s First ONER MODE Campaign With Day-to-Night Capsule Launch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lori-harvey-fronts-oner-actives-first-oner-mode-campaign-with-day-to-night-capsule-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lori Harvey Fronts Oner Active&#039;s First ONER MODE Campaign With Day-to-Night Capsule Launch\" \/>\n<meta property=\"og:description\" content=\"Oner Active, the women&#8217;s activewear brand founded by Krissy Cela, has unveiled Lori Harvey as the face of ONER MODE, its new ongoing cultural series celebrating women who move through life on their own terms. The series launched June 10, 2026, alongside a Day-to-Night Capsule collection that dropped June 11 at 12PM ET on oneractive.com. 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The series launched June 10, 2026, alongside a Day-to-Night Capsule collection that dropped June 11 at 12PM ET on oneractive.com. 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