{"id":44577,"date":"2026-06-11T16:17:54","date_gmt":"2026-06-11T16:17:54","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44577"},"modified":"2026-06-11T16:18:04","modified_gmt":"2026-06-11T16:18:04","slug":"ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/","title":{"rendered":"Ariana Grande Leads r.e.m. beauty Launch of Blur Butter Lip Balm Collection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ariana Grande and her beauty brand r.e.m. beauty have expanded the Blur Butter Lip Balm line with new shades, released June 5, 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The balm delivers a soft-focus blurred effect with nourishing, melt-in comfort, a lightweight non-drying feel, and buttery, buildable color. New additions include Cherry Cola, Dusty Pink, Pinkies Up, and Ruby Red, all priced at $24 and available at rembeauty.com and Ulta Beauty.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@r.e.m.beauty\/video\/7649457362322918670\" data-video-id=\"7649457362322918670\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@r.e.m.beauty\" href=\"https:\/\/www.tiktok.com\/@r.e.m.beauty?refer=embed\">@r.e.m.beauty<\/a> <p>opening night lip combo lineup \u2661<\/p> <a target=\"_blank\" title=\"\u266c original sound - r.e.m. beauty\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7649457465972525838?refer=embed\">\u266c original sound &#8211; r.e.m. beauty<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The drop comes at peak momentum for Grande. r.e.m. beauty launched direct-to-consumer in autumn 2021 before expanding to Sephora in February 2022 and Ulta Beauty in 2023, building a loyal, fan-driven customer base. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most recently, the brand marked the <a href=\"https:\/\/bookingagentinfo.com\/news\/ariana-grande-launches-r-e-m-beauty-dangerous-woman-anniversary-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dangerous Woman 10th anniversary with a limited-edition collection<\/a> in May 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond her own brand, Grande has served as Swarovski&#8217;s global brand ambassador since July 2024, with multiple co-created campaigns including the <a href=\"https:\/\/bookingagentinfo.com\/news\/ariana-grande-fronts-swarovski-summertime-jewelry-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swarovski Summertime Jewelry Campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Blur Butter Lip Balm is also featured in Eternal Sunshine Tour pop-up merchandise, with fans at select city stops receiving the balm bundled with a bear plush keychain. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Eternal Sunshine Tour, comprising 41 shows, runs from June 6 through September 1, 2026, closing at The O2 Arena in London. Grande also has a new album, <em>petal<\/em>, set for July 31, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grande isn&#8217;t just releasing a lip balm, she&#8217;s engineering a full-circle brand moment. Tying the Blur Butter expansion directly to the Eternal Sunshine Tour creates both a retail event and a tangible tour souvenir, making the product feel personal rather than purely commercial. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With <em>petal<\/em> dropping mid-tour and r.e.m. beauty consistently releasing products that mirror her album eras, Grande has built one of the tightest artist-to-brand feedback loops in the beauty space. r.e.m. beauty isn&#8217;t piggyback marketing, it is the era.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does bundling r.e.m. beauty products into tour merchandise blur the line between fan experience and brand advertising, and is that a good thing? With the Dangerous Woman anniversary collection selling out and the Blur Butter line expanding rapidly, how far can r.e.m. beauty scale before it outgrows its artist-driven identity?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ariana Grande and her beauty brand r.e.m. beauty have expanded the Blur Butter Lip Balm line with new shades, released June 5, 2026. The balm delivers a soft-focus blurred effect with nourishing, melt-in comfort, a lightweight non-drying feel, and buttery, buildable color. New additions include Cherry Cola, Dusty Pink, Pinkies Up, and Ruby Red, all [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,17,18],"tags":[],"class_list":["post-44577","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ariana Grande Leads r.e.m. beauty Launch of Blur Butter Lip Balm Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ariana Grande Leads r.e.m. beauty Launch of Blur Butter Lip Balm Collection\" \/>\n<meta property=\"og:description\" content=\"Ariana Grande and her beauty brand r.e.m. beauty have expanded the Blur Butter Lip Balm line with new shades, released June 5, 2026. The balm delivers a soft-focus blurred effect with nourishing, melt-in comfort, a lightweight non-drying feel, and buttery, buildable color. New additions include Cherry Cola, Dusty Pink, Pinkies Up, and Ruby Red, all [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-11T16:17:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T16:18:04+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ariana Grande Leads r.e.m. beauty Launch of Blur Butter Lip Balm Collection","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/","og_locale":"en_US","og_type":"article","og_title":"Ariana Grande Leads r.e.m. beauty Launch of Blur Butter Lip Balm Collection","og_description":"Ariana Grande and her beauty brand r.e.m. beauty have expanded the Blur Butter Lip Balm line with new shades, released June 5, 2026. The balm delivers a soft-focus blurred effect with nourishing, melt-in comfort, a lightweight non-drying feel, and buttery, buildable color. New additions include Cherry Cola, Dusty Pink, Pinkies Up, and Ruby Red, all [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-11T16:17:54+00:00","article_modified_time":"2026-06-11T16:18:04+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Ariana Grande Leads r.e.m. beauty Launch of Blur Butter Lip Balm Collection","datePublished":"2026-06-11T16:17:54+00:00","dateModified":"2026-06-11T16:18:04+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/"},"wordCount":361,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Campaigns","Endorsement Deals","Film\/TV","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/","url":"https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/","name":"Ariana Grande Leads r.e.m. beauty Launch of Blur Butter Lip Balm Collection","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-11T16:17:54+00:00","dateModified":"2026-06-11T16:18:04+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/ariana-grande-leads-r-e-m-beauty-launch-of-blur-butter-lip-balm-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Ariana Grande Leads r.e.m. beauty Launch of Blur Butter Lip Balm Collection"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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