{"id":44575,"date":"2026-06-11T16:05:42","date_gmt":"2026-06-11T16:05:42","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44575"},"modified":"2026-06-11T16:05:54","modified_gmt":"2026-06-11T16:05:54","slug":"ed-sheeran-unveils-new-line-of-amplifiers-with-orange-amps","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/ed-sheeran-unveils-new-line-of-amplifiers-with-orange-amps\/","title":{"rendered":"Ed Sheeran Unveils New Line of Amplifiers With Orange Amps"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ed Sheeran and Orange Amps have officially launched the Outlowd ES Series, a three-model line of signature amplifiers announced June 10, 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sheeran soft-launched the range during a surprise street performance in Ipswich, his hometown, plugging into the compact ES3 and playing hits like &#8220;Photograph&#8221; and &#8220;Shape of You&#8221; for shoppers at the Ipswich Waterfront.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The range includes the compact ES3 acoustic amp and Bluetooth speaker, the performance-focused ES60 2-channel portable busking amp, and the flagship ES100 acoustic amp and portable PA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration also backs grassroots music through equipment donations, financial support to youth music programmes, and rehearsal space initiatives.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Orange Amps and Ed Sheeran Launch New ES Series Amplifiers\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/E2a_8oynP0o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For Sheeran, this is no isolated deal, he is in the middle of a full gear empire expansion. Earlier in 2026, PRS Guitars added the SE Ed Sheeran Hollowbody I Piezo Baritone to its catalog in new colorways including Kaleidoscope and Pink Ombre, following a January Cosmic Splash limited edition. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His recent endorsements also include a brand collaboration with KidSuper announced on September 2025, alongside longstanding ties with Heinz since 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Collaborating with Orange is a full-circle moment for Sheeran, who described it as a &#8220;pinch-me&#8221; experience after admiring the brand as a teenager. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/jennie-teams-up-with-beats-for-onyx-black-solo-4-special-edition-release\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jennie partnered with Beats By Dre on the Onyx Black Solo 4 Special Edition<\/a>, artists are increasingly co-designing gear that reflects their personal story, not just lending their name to it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, <a href=\"https:\/\/bookingagentinfo.com\/news\/pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pharrell Williams recently reunited with Mo\u00ebt &amp; Chandon for a Summer 2026 Ice Imp\u00e9rial collection<\/a>, another artist-brand pairing rooted in personal aesthetic and long-standing admiration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Orange, the ES Series marks a notable shift in audience. The brand built its legacy through rock royalty: Peter Green of <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/fleetwood-mac\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fleetwood Mac<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jimmy-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jimmy Page<\/a> of Led Zeppelin were early champions of the Orange sound. Orange has expanded its roster to include artists from <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/linkin-park\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Linkin Park<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/limp-bizkit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Limp Bizkit<\/a>, and Alice Cooper&#8217;s band. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Signing Sheeran, one of the world&#8217;s biggest pop-acoustic acts, signals a deliberate push beyond rock into mainstream and street-level music culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a signature amp story, it&#8217;s a statement about where music culture is heading. Ed Sheeran started on street corners, and now he&#8217;s built a co-designed amp specifically so the next generation can do the same. That&#8217;s a compelling origin-to-empire narrative that makes this partnership feel earned rather than manufactured.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Orange Amps, landing Sheeran is a category-expanding move. The brand has historically been synonymous with high-gain rock tones and metal giants, but the ES Series is acoustic, portable, and accessible, a deliberate pivot toward a younger, busking-oriented demographic that Sheeran&#8217;s fanbase perfectly represents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Outlowd: Play It Home&#8221; campaign adds another layer: this isn&#8217;t a product drop, it&#8217;s a grassroots music initiative with global legs. That kind of cultural mission gives both Sheeran and Orange something to sustain the story well beyond a launch day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Sheeran&#8217;s ES Series create a new template for how pop artists approach gear endorsement: story-first, artist-designed, and community-driven? With Orange now appealing to acoustic and pop audiences, could the brand&#8217;s next major signing be in a completely different genre: country, folk, or even hip-hop?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ed Sheeran and Orange Amps have officially launched the Outlowd ES Series, a three-model line of signature amplifiers announced June 10, 2026. Sheeran soft-launched the range during a surprise street performance in Ipswich, his hometown, plugging into the compact ES3 and playing hits like &#8220;Photograph&#8221; and &#8220;Shape of You&#8221; for shoppers at the Ipswich Waterfront. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,18,175],"tags":[],"class_list":["post-44575","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ed Sheeran Unveils New Line of Amplifiers With Orange Amps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/ed-sheeran-unveils-new-line-of-amplifiers-with-orange-amps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ed Sheeran Unveils New Line of Amplifiers With Orange Amps\" \/>\n<meta property=\"og:description\" content=\"Ed Sheeran and Orange Amps have officially launched the Outlowd ES Series, a three-model line of signature amplifiers announced June 10, 2026. Sheeran soft-launched the range during a surprise street performance in Ipswich, his hometown, plugging into the compact ES3 and playing hits like &#8220;Photograph&#8221; and &#8220;Shape of You&#8221; for shoppers at the Ipswich Waterfront. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/ed-sheeran-unveils-new-line-of-amplifiers-with-orange-amps\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-11T16:05:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T16:05:54+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ed Sheeran Unveils New Line of Amplifiers With Orange Amps","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/ed-sheeran-unveils-new-line-of-amplifiers-with-orange-amps\/","og_locale":"en_US","og_type":"article","og_title":"Ed Sheeran Unveils New Line of Amplifiers With Orange Amps","og_description":"Ed Sheeran and Orange Amps have officially launched the Outlowd ES Series, a three-model line of signature amplifiers announced June 10, 2026. Sheeran soft-launched the range during a surprise street performance in Ipswich, his hometown, plugging into the compact ES3 and playing hits like &#8220;Photograph&#8221; and &#8220;Shape of You&#8221; for shoppers at the Ipswich Waterfront. 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