{"id":44571,"date":"2026-06-11T15:27:49","date_gmt":"2026-06-11T15:27:49","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44571"},"modified":"2026-06-11T15:29:07","modified_gmt":"2026-06-11T15:29:07","slug":"gwyneth-paltrow-named-face-of-51-park-luxury-towers-campaign-in-israel","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/gwyneth-paltrow-named-face-of-51-park-luxury-towers-campaign-in-israel\/","title":{"rendered":"Gwyneth Paltrow Named Face of &#8220;51 Park&#8221; Luxury Towers Campaign in Israel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gwyneth Paltrow has been unveiled as the face of 51 Park, a high-end residential development in Herzliya, Israel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign video, filmed in New York by Tel Aviv agency WhyWorry, shows Paltrow waking up in a high-rise apartment, going for an early-morning run, and getting ready for the day, while narrating the appeal of park-side living. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the clip, the Oscar-winning actress tells her driver to take her to &#8220;51 Park,&#8221; and when he replies &#8220;New York?&#8221;, she answers, &#8220;Herzliya, Israel.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two 51-story towers are being developed by Israeli real estate group Aviv Melisron, next to the Herzliya Park, a 173-acre park established on former agricultural fields. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t the first time a major Hollywood name has fronted an Israeli brand deal, in 2022, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/david-schwimmer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Schwimmer<\/a> was named the face of Meitav Investment House, the Tel Aviv-based investment firm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the endorsement front, Paltrow has been in high demand. She recently starred in GapStudio&#8217;s Fall\/Winter 2025 campaign alongside her daughter <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/apple-martin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Martin<\/a>, and earlier in 2026 fronted the <a href=\"https:\/\/bookingagentinfo.com\/news\/gwyneth-paltrow-expands-goop-kitchen-to-nyc-with-culture-driven-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Goop Kitchen NYC launch campaign<\/a>, her delivery-first wellness food concept&#8217;s first East Coast expansion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She has also co-founded AI meditation app Moments of Space and launched her luxury fashion line GWYN at New York Fashion Week in September 2025. This is Paltrow&#8217;s first known partnership with Aviv Melisron, which has not previously enlisted a major Hollywood figure for its campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paltrow, who is married to Jewish TV producer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/brad-falchuk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brad Falchuk<\/a>, has previously spoken publicly about her Jewish heritage and expressed support for those taken hostage on October 7, 2023. Social media reaction was swift, with critics including beauty entrepreneur <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/huda-kattan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Huda Kattan<\/a> and model <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/alana-hadid\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alana Hadid<\/a> publicly condemning the campaign&#8217;s timing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a deal that goes well beyond a real estate ad. Gwyneth Paltrow signing with Aviv Melisron signals something bigger: that Israeli luxury brands are actively pursuing globally recognized, A-list talent, and finding takers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paltrow has been building a serious brand partnership portfolio in 2026, from her Goop Kitchen NYC expansion to GapStudio, so adding an Israeli real estate campaign is a bold and deliberate step. For a talent who has already publicly chosen sides on Israel, this kind of campaign functions as brand reinforcement, not brand risk. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Gwyneth Paltrow&#8217;s personal connection to Jewish heritage make this deal more authentic or does it complicate the commercial optics? Is this a turning point for celebrity-Israeli brand deals moving further upmarket into luxury real estate?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gwyneth Paltrow has been unveiled as the face of 51 Park, a high-end residential development in Herzliya, Israel. The campaign video, filmed in New York by Tel Aviv agency WhyWorry, shows Paltrow waking up in a high-rise apartment, going for an early-morning run, and getting ready for the day, while narrating the appeal of park-side [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17],"tags":[],"class_list":["post-44571","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gwyneth Paltrow Named Face of &quot;51 Park&quot; Luxury Towers Campaign in Israel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/gwyneth-paltrow-named-face-of-51-park-luxury-towers-campaign-in-israel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gwyneth Paltrow Named Face of &quot;51 Park&quot; Luxury Towers Campaign in Israel\" \/>\n<meta property=\"og:description\" content=\"Gwyneth Paltrow has been unveiled as the face of 51 Park, a high-end residential development in Herzliya, Israel. The campaign video, filmed in New York by Tel Aviv agency WhyWorry, shows Paltrow waking up in a high-rise apartment, going for an early-morning run, and getting ready for the day, while narrating the appeal of park-side [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/gwyneth-paltrow-named-face-of-51-park-luxury-towers-campaign-in-israel\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-11T15:27:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T15:29:07+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gwyneth Paltrow Named Face of \"51 Park\" Luxury Towers Campaign in Israel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/gwyneth-paltrow-named-face-of-51-park-luxury-towers-campaign-in-israel\/","og_locale":"en_US","og_type":"article","og_title":"Gwyneth Paltrow Named Face of \"51 Park\" Luxury Towers Campaign in Israel","og_description":"Gwyneth Paltrow has been unveiled as the face of 51 Park, a high-end residential development in Herzliya, Israel. The campaign video, filmed in New York by Tel Aviv agency WhyWorry, shows Paltrow waking up in a high-rise apartment, going for an early-morning run, and getting ready for the day, while narrating the appeal of park-side [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/gwyneth-paltrow-named-face-of-51-park-luxury-towers-campaign-in-israel\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-11T15:27:49+00:00","article_modified_time":"2026-06-11T15:29:07+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/gwyneth-paltrow-named-face-of-51-park-luxury-towers-campaign-in-israel\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/gwyneth-paltrow-named-face-of-51-park-luxury-towers-campaign-in-israel\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Gwyneth Paltrow Named Face of &#8220;51 Park&#8221; 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