{"id":44566,"date":"2026-06-11T14:54:08","date_gmt":"2026-06-11T14:54:08","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44566"},"modified":"2026-06-11T14:54:24","modified_gmt":"2026-06-11T14:54:24","slug":"jennifer-aniston-teams-up-with-benny-blanco-and-selena-gomez-for-lolavie-brand-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jennifer-aniston-teams-up-with-benny-blanco-and-selena-gomez-for-lolavie-brand-campaign\/","title":{"rendered":"Jennifer Aniston Teams Up With Benny Blanco and Selena Gomez for LolaVie Brand Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jennifer Aniston is leaning back into the playbook that has made LolaVie one of the savviest celebrity-owned hair care brands in the market: real friendships, real humor, real hair. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a skit posted to Instagram on June 10, 2026, Aniston welcomed Grammy-winning producer Benny Blanco to her home and got to work on his notoriously voluminous curls using LolaVie&#8217;s bestselling heat-protecting detangler and leave-in conditioner. Blanco&#8217;s verdict? His hair &#8220;feels the softest it&#8217;s ever felt.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fun didn&#8217;t stop there. His wife, Selena Gomez, appeared mid-skit. Gomez made her way straight to Aniston&#8217;s expansive walk-in closet, tried on blazers, asked about giveaways, and offered a haul of Rare Beauty products in exchange. &#8220;We&#8217;ll just trade you Rare,&#8221; Gomez quipped.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@lolavie\/video\/7649449885288107277\" data-video-id=\"7649449885288107277\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@lolavie\" href=\"https:\/\/www.tiktok.com\/@lolavie?refer=embed\">@lolavie<\/a> <p>The one where @benny blanco &#038; @Selena Gomez drop in on Jen\u2019s LolaVie salon\ud83d\ude0c\u2728  Ft. Our Glossing Detangler, Perfecting Leave-In Conditioner, and Livhtweight Hair Oil for Benny\u2019s softest hair ever\ud83d\udda4<\/p> <a target=\"_blank\" title=\"\u266c original sound - LolaVie\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7649449959099534093?refer=embed\">\u266c original sound &#8211; LolaVie<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t the first time the two brands have crossed paths. Aniston and Gomez previously co-hosted a LolaVie Galentine&#8217;s Day event in February 2025, signaling a growing comfort with collaborative promotion between the two beauty powerhouses. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as Aniston previously brought in Friends alumni for brand skits, she continues to tap real-life connections, a strategy that has helped LolaVie grow from a single $25 detangler at launch in 2021 to an estimated $80 million in annual sales, with retail placement at Ulta Beauty, Ulta at Target, and Credo Beauty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond LolaVie, Aniston has maintained brand relationships with Aveeno as a longtime spokesperson and previously served as Chief Creative Officer at Vital Proteins. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gomez, for her part, has kept Rare Beauty in growth mode, launching the brand at Ulta Beauty in January 2026 and dropping a new matte foundation alongside a Rare Beauty European retail expansion this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/news\/selena-gomez-and-desi-perkins-star-in-rare-beauty-every-story-belongs-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gomez has consistently used campaign storytelling<\/a> to build Rare Beauty&#8217;s identity around authenticity and mental health advocacy, a brand ethos that clearly resonates with Aniston&#8217;s own clean-ingredient, personality-first approach with LolaVie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blanco, who married Gomez in September 2025, is a prolific producer with credits alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/justin-bieber\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justin Bieber<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ed-sheeran\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ed Sheeran<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/halsey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Halsey<\/a>. His willingness to play along for the skit, curls and all, added an organic, unscripted energy that social media users were quick to celebrate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The LolaVie skit is a masterclass in what modern celebrity brand marketing looks like when it actually works: no formal ad set, no script that feels like a script, just three people with real chemistry doing something funny together while product placement happens in the background. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aniston has now used this formula twice with Gomez, and the consistency of that relationship is building genuine brand equity for LolaVie. Meanwhile, the crossover with Rare Beauty, even in a casual &#8220;trade you Rare&#8221; quip, quietly signals that both brands operate in overlapping lifestyle territory and have room to grow together. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s most compelling is that Blanco&#8217;s hair was the actual product demo. It wasn&#8217;t a woman showing off blowout results. It worked <em>on him<\/em>, in real-time, on camera. That&#8217;s a wider audience unlock for LolaVie that shouldn&#8217;t be overlooked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this skit signal a more formal LolaVie \u00d7 Rare Beauty brand collaboration down the road or is the value in keeping it casual? With Benny Blanco now a visible face in LolaVie content, does this open the door for the brand to seriously target men&#8217;s hair care? Is Aniston&#8217;s friendship-first marketing approach something other celebrity founders should be studying more closely?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jennifer Aniston is leaning back into the playbook that has made LolaVie one of the savviest celebrity-owned hair care brands in the market: real friendships, real humor, real hair. In a skit posted to Instagram on June 10, 2026, Aniston welcomed Grammy-winning producer Benny Blanco to her home and got to work on his notoriously [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,17,18],"tags":[],"class_list":["post-44566","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jennifer Aniston Teams Up With Benny Blanco and Selena Gomez for LolaVie Brand Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jennifer-aniston-teams-up-with-benny-blanco-and-selena-gomez-for-lolavie-brand-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jennifer Aniston Teams Up With Benny Blanco and Selena Gomez for LolaVie Brand Campaign\" \/>\n<meta property=\"og:description\" content=\"Jennifer Aniston is leaning back into the playbook that has made LolaVie one of the savviest celebrity-owned hair care brands in the market: real friendships, real humor, real hair. 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