{"id":44531,"date":"2026-06-10T16:17:34","date_gmt":"2026-06-10T16:17:34","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44531"},"modified":"2026-06-10T16:17:45","modified_gmt":"2026-06-10T16:17:45","slug":"khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/","title":{"rendered":"Khlo\u00e9 Kardashian Fronts New \u201cXO Blue\u201d Fragrance Launch With Luxe Brands"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Khlo\u00e9 Kardashian is expanding her beauty footprint. On June 10, 2026, her birthday, Khlo\u00e9 and Luxe Brands officially debuted XO BLUE, her third fragrance and the latest addition to a celebrity scent portfolio that has already outpaced expectations at retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co-created with dsm-firmenich perfumer Clement Gavarry, XO BLUE opens with lychee and bergamot, blooms into dewy magnolia and coconut, then settles into a whisper of sheer airy woods. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luxe Brands has built a notable celebrity fragrance roster that also includes Ariana Grande, whose LOVENOTES line expanded exclusively at Sephora, and Nicki Minaj, underscoring the company&#8217;s grip on the pop-culture fragrance market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Khlo\u00e9, XO BLUE lands amid a packed brand run. She recently <a href=\"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-named-brand-ambassador-for-its-a-10-haircare\/\" target=\"_blank\" rel=\"noreferrer noopener\">signed on as brand ambassador for It&#8217;s a 10 Haircare<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-partners-with-fabletics-on-pureluxe-push-up-bra-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with Fabletics on its PureLuxe Push-Up Bra launch<\/a>, adding to a portfolio that already includes her inclusive fashion brand Good American and her health-forward snack label, Khloud Foods. She also continues as star and executive producer of The Kardashians on Hulu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">XO BLUE previews on the Ulta Beauty app June 12, goes live on Ulta.com June 14, hits US stores June 21, launches at Boots UK June 15, and rolls out across Europe via Douglas on June 22.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khlo\u00e9 Kardashian and Luxe Brands are doing something the celebrity fragrance space rarely pulls off, building genuine retail momentum, not just a one-launch splash. The fact that major global retailers competed for exclusivity on XO BLUE tells you the first two scents actually moved product. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paired with Khlo\u00e9&#8217;s simultaneous moves in haircare (It&#8217;s a 10), activewear (Fabletics), and food (Khloud Foods), this is a celebrity building a real multi-vertical business, not just licensing her name. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Luxe Brands, anchoring a third Khlo\u00e9 scent, alongside active Ariana Grande and Nicki Minaj portfolios, makes them one of the most talent-dense fragrance houses in prestige beauty right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can Khlo\u00e9 sustain retail exclusivity pressure across three active scents, or does expanding the portfolio risk diluting the urgency around each launch? Could a fourth fragrance, or a full Khlo\u00e9 beauty line under Luxe Brands, be the logical next move given the retail traction this partnership has generated?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khlo\u00e9 Kardashian is expanding her beauty footprint. On June 10, 2026, her birthday, Khlo\u00e9 and Luxe Brands officially debuted XO BLUE, her third fragrance and the latest addition to a celebrity scent portfolio that has already outpaced expectations at retail. Co-created with dsm-firmenich perfumer Clement Gavarry, XO BLUE opens with lychee and bergamot, blooms into [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,17,175],"tags":[],"class_list":["post-44531","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-film-tv","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Khlo\u00e9 Kardashian Fronts New \u201cXO Blue\u201d Fragrance Launch With Luxe Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Khlo\u00e9 Kardashian Fronts New \u201cXO Blue\u201d Fragrance Launch With Luxe Brands\" \/>\n<meta property=\"og:description\" content=\"Khlo\u00e9 Kardashian is expanding her beauty footprint. On June 10, 2026, her birthday, Khlo\u00e9 and Luxe Brands officially debuted XO BLUE, her third fragrance and the latest addition to a celebrity scent portfolio that has already outpaced expectations at retail. Co-created with dsm-firmenich perfumer Clement Gavarry, XO BLUE opens with lychee and bergamot, blooms into [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-10T16:17:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T16:17:45+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Khlo\u00e9 Kardashian Fronts New \u201cXO Blue\u201d Fragrance Launch With Luxe Brands","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/","og_locale":"en_US","og_type":"article","og_title":"Khlo\u00e9 Kardashian Fronts New \u201cXO Blue\u201d Fragrance Launch With Luxe Brands","og_description":"Khlo\u00e9 Kardashian is expanding her beauty footprint. On June 10, 2026, her birthday, Khlo\u00e9 and Luxe Brands officially debuted XO BLUE, her third fragrance and the latest addition to a celebrity scent portfolio that has already outpaced expectations at retail. Co-created with dsm-firmenich perfumer Clement Gavarry, XO BLUE opens with lychee and bergamot, blooms into [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-10T16:17:34+00:00","article_modified_time":"2026-06-10T16:17:45+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Khlo\u00e9 Kardashian Fronts New \u201cXO Blue\u201d Fragrance Launch With Luxe Brands","datePublished":"2026-06-10T16:17:34+00:00","dateModified":"2026-06-10T16:17:45+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/"},"wordCount":364,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Campaigns","Endorsement Deals","Film\/TV","Product Collaborations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/","url":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/","name":"Khlo\u00e9 Kardashian Fronts New \u201cXO Blue\u201d Fragrance Launch With Luxe Brands","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-10T16:17:34+00:00","dateModified":"2026-06-10T16:17:45+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-fronts-new-xo-blue-fragrance-launch-with-luxe-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Khlo\u00e9 Kardashian Fronts New \u201cXO Blue\u201d Fragrance Launch With Luxe Brands"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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