{"id":44477,"date":"2026-06-09T18:16:10","date_gmt":"2026-06-09T18:16:10","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44477"},"modified":"2026-06-09T18:16:30","modified_gmt":"2026-06-09T18:16:30","slug":"lionel-messi-lamine-yamal-trinity-rodman-more-star-in-dicks-x-adidas-world-cup-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-lamine-yamal-trinity-rodman-more-star-in-dicks-x-adidas-world-cup-campaign\/","title":{"rendered":"Lionel Messi, Lamine Yamal, Trinity Rodman &amp; More Star In DICK&#8217;S x adidas World Cup Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">DICK&#8217;S Sporting Goods and Adidas are going all-in for the World Cup. The two brands dropped <em>&#8220;Where It All Kicks Off&#8221;<\/em> on June 9, 2026, a star-packed campaign produced by OBB Media that blends sport, culture, and retail into a single cinematic ride. Each touch of an adidas product inside the DICK&#8217;S House of Sport store becomes a portal to a jaw-dropping soccer moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Juanpa Zurita gets whisked from the House of Cleats to a rooftop game with Lamine Yamal, the Barcelona phenom who at 18 already has a La Liga title and a European Championship medal to his name. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trinity Rodman grabs a retro U.S. Denim Jersey and steps inside a soccer video game. Rodman, who signed a landmark $2M+ deal with Washington Spirit in January 2026, making her the highest-paid female footballer in the world, also carries active endorsement deals with Red Bull and Oakley alongside her adidas partnership. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Patrick and Brittany Mahomes browse adidas hoodies before the action finds them, while legendary USMNT icon Cobi Jones quietly strings the whole sequence together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The grand finale belongs to Lionel Messi, whose adidas lifetime deal, signed in 2017, is widely regarded as one of the most valuable athlete-brand contracts ever. Recent additions to his portfolio (Beats by Dre, Duracell, and Stanley 1913) make him the most commercially active footballer on the planet heading into this tournament. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A young fan laces up the same adidas F50 <em>El \u00daltimo Tango<\/em> cleats and suddenly finds himself on the pitch beside the GOAT himself. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Where It All Kicks Off | 0:90\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ty-dPuzz698?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign follows adidas&#8217; earlier World Cup push <a href=\"https:\/\/bookingagentinfo.com\/news\/timothee-chalamet-bad-bunny-messi-others-team-up-with-adidas-for-wc-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">The <em>Backyard Legends<\/em> campaign featuring Timoth\u00e9e Chalamet, Messi, and Bad Bunny here<\/a> which sits in comparison to rival <a href=\"https:\/\/bookingagentinfo.com\/news\/lebron-james-kim-kardashian-more-star-in-nike-rip-the-script-world-cup-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nike&#8217;s &#8220;Rip the Script&#8221; campaign, which features LeBron James and Kim Kardashian<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is more than a sporting goods ad. DICK&#8217;S and adidas are positioning themselves as the cultural front door to the 2026 World Cup, and the casting says it all. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Messi brings global legitimacy. Yamal is the sport&#8217;s most exciting young face. Trinity Rodman bridges the gap between women&#8217;s football and mainstream pop culture at a moment when women&#8217;s sport has never commanded more attention or money. And Patrick Mahomes? That&#8217;s adidas and DICK&#8217;S explicitly telling American sports fans: if the NFL&#8217;s biggest star is excited about soccer, you should be too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The OBB production approach, turning a physical retail store into a magic gateway, is also a bold retail strategy. It reminds audiences that DICK&#8217;S is the place to shop for World Cup gear, wrapping commerce inside compelling storytelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The $250,000 youth soccer pledge adds social purpose to the campaign at just the right time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With adidas running <em>two<\/em> massive World Cup campaigns (Backyard Legends and now this), is the brand pulling too far ahead of Nike in the soccer marketing war heading into this tournament? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing Mahomes with World Cup stars signal that American mainstream sports culture is finally embracing soccer, and how might that shift brand investment long-term?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DICK&#8217;S Sporting Goods and Adidas are going all-in for the World Cup. The two brands dropped &#8220;Where It All Kicks Off&#8221; on June 9, 2026, a star-packed campaign produced by OBB Media that blends sport, culture, and retail into a single cinematic ride. Each touch of an adidas product inside the DICK&#8217;S House of Sport [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11,24,176,15],"tags":[],"class_list":["post-44477","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements","category-fashion","category-fitness","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lionel Messi, Lamine Yamal, Trinity Rodman &amp; More Star In DICK&#039;S x adidas World Cup Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-lamine-yamal-trinity-rodman-more-star-in-dicks-x-adidas-world-cup-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lionel Messi, Lamine Yamal, Trinity Rodman &amp; More Star In DICK&#039;S x adidas World Cup Campaign\" \/>\n<meta property=\"og:description\" content=\"DICK&#8217;S Sporting Goods and Adidas are going all-in for the World Cup. The two brands dropped &#8220;Where It All Kicks Off&#8221; on June 9, 2026, a star-packed campaign produced by OBB Media that blends sport, culture, and retail into a single cinematic ride. Each touch of an adidas product inside the DICK&#8217;S House of Sport [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-lamine-yamal-trinity-rodman-more-star-in-dicks-x-adidas-world-cup-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-09T18:16:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-09T18:16:30+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lionel Messi, Lamine Yamal, Trinity Rodman &amp; More Star In DICK'S x adidas World Cup Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-lamine-yamal-trinity-rodman-more-star-in-dicks-x-adidas-world-cup-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Lionel Messi, Lamine Yamal, Trinity Rodman &amp; More Star In DICK'S x adidas World Cup Campaign","og_description":"DICK&#8217;S Sporting Goods and Adidas are going all-in for the World Cup. The two brands dropped &#8220;Where It All Kicks Off&#8221; on June 9, 2026, a star-packed campaign produced by OBB Media that blends sport, culture, and retail into a single cinematic ride. Each touch of an adidas product inside the DICK&#8217;S House of Sport [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-lamine-yamal-trinity-rodman-more-star-in-dicks-x-adidas-world-cup-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-09T18:16:10+00:00","article_modified_time":"2026-06-09T18:16:30+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-lamine-yamal-trinity-rodman-more-star-in-dicks-x-adidas-world-cup-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-lamine-yamal-trinity-rodman-more-star-in-dicks-x-adidas-world-cup-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Lionel Messi, Lamine Yamal, Trinity Rodman &amp; 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