{"id":44471,"date":"2026-06-09T17:30:14","date_gmt":"2026-06-09T17:30:14","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44471"},"modified":"2026-06-09T17:30:59","modified_gmt":"2026-06-09T17:30:59","slug":"haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/","title":{"rendered":"HAIM Fronts ILIA \u201cSuper Serum Skin Tint SPF 40\u201d Skin-Focused Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">ILIA Beauty has tapped multiplatinum rock trio HAIM (sisters Este, Danielle, and Alana) to front its campaign for the brand&#8217;s hero product, the Super Serum Skin Tint SPF 40.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign marks HAIM&#8217;s first-ever beauty partnership, coming together organically after Este discovered the product and eventually brought her sisters into the fold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The film spotlights the sisters&#8217; shared sensitive skin experiences and how the Skin Tint fits seamlessly into their on-the-go routines, especially on tour, where quick, natural-looking coverage matters most. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Almost Ready - HAIM x ILIA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cAx5UNCD4yY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The move fits neatly into ILIA&#8217;s growing pattern of music-anchored partnerships, much like <a href=\"https:\/\/bookingagentinfo.com\/news\/dua-lipa-fronts-ysl-beauty-skin-affair-cushion-foundation-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dua Lipa fronting YSL Beauty&#8217;s Skin Affair Cushion Foundation campaign<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/young-miko-teams-up-with-garnier-for-skincare-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Young Miko teaming up with Garnier for skincare<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the music front, HAIM released their fourth studio album <em>I Quit<\/em> in June 2025, earning a Grammy nomination for Best Rock Album, making them the first all-female band nominated in that category. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The band followed up the release with their &#8220;I Quit Tour,&#8221; performing at the New Orleans Jazz &amp; Heritage Festival and Primavera Sound, before a full North American and UK headline run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HAIM stepping into beauty for the first time is a big deal, and the fact that it&#8217;s their <em>first-ever<\/em> campaign in this space makes the choice of partner that much more telling. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ILIA didn&#8217;t just land a famous face; they landed an authentic one. Este was already a consumer before the brand came knocking, and that kind of origin story is marketing gold in the clean beauty space, where trust and credibility move product more than gloss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For ILIA, this is a strategic escalation. After naming Clairo as its first celebrity ambassador in 2025, the brand is now doubling down on music-world credibility with one of indie rock&#8217;s most beloved acts. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Super Serum Skin Tint is already their hero SKU, this campaign is about giving it cultural staying power, not just shelf presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;sisters getting ready together&#8221; angle is also smart storytelling. It&#8217;s aspirational but relatable, and it sidesteps the hyper-polished influencer aesthetic that skeptical beauty consumers increasingly tune out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does HAIM&#8217;s authentic, consumer-first origin story make this feel more credible than a typical paid beauty campaign? With ILIA consistently anchoring campaigns in the music world (Clairo, Solange, now HAIM), is &#8220;music-meets-clean-beauty&#8221; becoming the brand&#8217;s signature positioning?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ILIA Beauty has tapped multiplatinum rock trio HAIM (sisters Este, Danielle, and Alana) to front its campaign for the brand&#8217;s hero product, the Super Serum Skin Tint SPF 40. The campaign marks HAIM&#8217;s first-ever beauty partnership, coming together organically after Este discovered the product and eventually brought her sisters into the fold. The film spotlights [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,18,34],"tags":[],"class_list":["post-44471","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-music","category-rock"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HAIM Fronts ILIA \u201cSuper Serum Skin Tint SPF 40\u201d Skin-Focused Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HAIM Fronts ILIA \u201cSuper Serum Skin Tint SPF 40\u201d Skin-Focused Campaign\" \/>\n<meta property=\"og:description\" content=\"ILIA Beauty has tapped multiplatinum rock trio HAIM (sisters Este, Danielle, and Alana) to front its campaign for the brand&#8217;s hero product, the Super Serum Skin Tint SPF 40. The campaign marks HAIM&#8217;s first-ever beauty partnership, coming together organically after Este discovered the product and eventually brought her sisters into the fold. The film spotlights [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-09T17:30:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-09T17:30:59+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HAIM Fronts ILIA \u201cSuper Serum Skin Tint SPF 40\u201d Skin-Focused Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/","og_locale":"en_US","og_type":"article","og_title":"HAIM Fronts ILIA \u201cSuper Serum Skin Tint SPF 40\u201d Skin-Focused Campaign","og_description":"ILIA Beauty has tapped multiplatinum rock trio HAIM (sisters Este, Danielle, and Alana) to front its campaign for the brand&#8217;s hero product, the Super Serum Skin Tint SPF 40. The campaign marks HAIM&#8217;s first-ever beauty partnership, coming together organically after Este discovered the product and eventually brought her sisters into the fold. The film spotlights [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-09T17:30:14+00:00","article_modified_time":"2026-06-09T17:30:59+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"HAIM Fronts ILIA \u201cSuper Serum Skin Tint SPF 40\u201d Skin-Focused Campaign","datePublished":"2026-06-09T17:30:14+00:00","dateModified":"2026-06-09T17:30:59+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/"},"wordCount":404,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Campaigns","Endorsement Deals","Music","Rock"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/","name":"HAIM Fronts ILIA \u201cSuper Serum Skin Tint SPF 40\u201d Skin-Focused Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-09T17:30:14+00:00","dateModified":"2026-06-09T17:30:59+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/haim-fronts-ilia-super-serum-skin-tint-spf-40-skin-focused-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"HAIM Fronts ILIA \u201cSuper Serum Skin Tint SPF 40\u201d Skin-Focused Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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