{"id":44455,"date":"2026-06-09T16:11:08","date_gmt":"2026-06-09T16:11:08","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44455"},"modified":"2026-06-09T16:11:19","modified_gmt":"2026-06-09T16:11:19","slug":"lionel-messi-stars-in-duracells-messi-reboot-retail-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/","title":{"rendered":"Lionel Messi Stars in Duracell\u2019s \u201cMessi Reboot\u201d Retail Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Duracell, the world&#8217;s leading disposable battery manufacturer, has officially brought its &#8220;Messi Reboot&#8221; campaign to retail shelves nationwide. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The limited-edition packs, featuring Lionel Messi&#8217;s iconic left-leg tattoos printed directly onto each battery cell, are now available at major retailers across the country, ahead of this summer&#8217;s 2026 FIFA World Cup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The retail rollout follows the spring launch of Duracell&#8217;s &#8220;Messi Reboot&#8221; campaign, with the packs now positioned to capture fans ahead of this summer&#8217;s premier global soccer event. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign&#8217;s centerpiece is a 40-second spot in which Messi powers down on the pitch, a Duracell scientist rushes onto the field, and a fresh set of Duracell batteries brings the GOAT back to full tilt.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@duracell\/video\/7629036774777457933\" data-video-id=\"7629036774777457933\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@duracell\" href=\"https:\/\/www.tiktok.com\/@duracell?refer=embed\">@duracell<\/a> <p>GOATs like Messi only run on Duracell messi <\/p> <a target=\"_blank\" title=\"\u266c original sound - Duracell - Duracell\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-Duracell-7629036903882345230?refer=embed\">\u266c original sound &#8211; Duracell &#8211; Duracell<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For the first time, Duracell has integrated a partner&#8217;s identity directly into the product design itself, blurring the line between marketing and product and turning the packaging into its own medium. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sweepstakes at SoccerSweeps.Duracell.com, running through August 30, gives fans a shot at signed Messi merchandise with any Duracell purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Messi&#8217;s first partnership with Duracell. The 38-year-old Inter Miami CF star, who has confirmed 2026 as his final World Cup, is also fronting <a href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-lowes-for-epically-more-messi-summer-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lowe&#8217;s &#8220;Epically More Messi&#8221; summer campaign<\/a>, which includes a limited-edition 10-foot lighted Messi outdoor inflatable for loyalty members. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the battery brand&#8217;s side, Duracell&#8217;s last major celebrity activation was a Super Bowl spot with Tom Brady, which performed so well it directly inspired the Messi platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As covered in <a href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Duracell&#8217;s original &#8220;Built Different&#8221; campaign announcement<\/a>, the partnership draws a direct parallel between Duracell&#8217;s PowerBoost technology and Messi&#8217;s elite-level performance and endurance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duracell isn&#8217;t just buying Messi&#8217;s face, it&#8217;s building a full summer platform around the world&#8217;s most recognizable athlete at arguably the most culturally significant moment of his career. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Printing his tattoos directly onto the batteries is a genuinely bold product move that turns a household commodity into a collector&#8217;s item. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand is clearly betting that the emotional gravity of Messi&#8217;s final World Cup translates directly into retail lift, and the Brady Super Bowl playbook suggests they know how to execute this kind of big-swing celebrity moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does printing Messi&#8217;s tattoos on the batteries make you more likely to buy them or is it a gimmick that fades fast? Could Duracell&#8217;s &#8220;GOAT platform&#8221; strategy (Brady, then Messi) become a repeatable formula for other sports cycles?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duracell, the world&#8217;s leading disposable battery manufacturer, has officially brought its &#8220;Messi Reboot&#8221; campaign to retail shelves nationwide. The limited-edition packs, featuring Lionel Messi&#8217;s iconic left-leg tattoos printed directly onto each battery cell, are now available at major retailers across the country, ahead of this summer&#8217;s 2026 FIFA World Cup. The retail rollout follows the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,26,15],"tags":[],"class_list":["post-44455","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lionel Messi Stars in Duracell\u2019s \u201cMessi Reboot\u201d Retail Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lionel Messi Stars in Duracell\u2019s \u201cMessi Reboot\u201d Retail Campaign\" \/>\n<meta property=\"og:description\" content=\"Duracell, the world&#8217;s leading disposable battery manufacturer, has officially brought its &#8220;Messi Reboot&#8221; campaign to retail shelves nationwide. The limited-edition packs, featuring Lionel Messi&#8217;s iconic left-leg tattoos printed directly onto each battery cell, are now available at major retailers across the country, ahead of this summer&#8217;s 2026 FIFA World Cup. The retail rollout follows the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-09T16:11:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-09T16:11:19+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lionel Messi Stars in Duracell\u2019s \u201cMessi Reboot\u201d Retail Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Lionel Messi Stars in Duracell\u2019s \u201cMessi Reboot\u201d Retail Campaign","og_description":"Duracell, the world&#8217;s leading disposable battery manufacturer, has officially brought its &#8220;Messi Reboot&#8221; campaign to retail shelves nationwide. The limited-edition packs, featuring Lionel Messi&#8217;s iconic left-leg tattoos printed directly onto each battery cell, are now available at major retailers across the country, ahead of this summer&#8217;s 2026 FIFA World Cup. The retail rollout follows the [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-09T16:11:08+00:00","article_modified_time":"2026-06-09T16:11:19+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Lionel Messi Stars in Duracell\u2019s \u201cMessi Reboot\u201d Retail Campaign","datePublished":"2026-06-09T16:11:08+00:00","dateModified":"2026-06-09T16:11:19+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/"},"wordCount":424,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Soccer","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/","name":"Lionel Messi Stars in Duracell\u2019s \u201cMessi Reboot\u201d Retail Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-09T16:11:08+00:00","dateModified":"2026-06-09T16:11:19+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-stars-in-duracells-messi-reboot-retail-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Lionel Messi Stars in Duracell\u2019s \u201cMessi Reboot\u201d Retail Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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