{"id":44451,"date":"2026-06-09T15:54:58","date_gmt":"2026-06-09T15:54:58","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44451"},"modified":"2026-06-09T15:55:14","modified_gmt":"2026-06-09T15:55:14","slug":"chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/","title":{"rendered":"Chappell Roan Named Face of MAC Cosmetics&#8217; Iconic Viva Glam Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">MAC Cosmetics has tapped Chappell Roan as the face of its 2026 Viva Glam campaign. The Grammy-winning singer-songwriter, already a MAC global brand ambassador, will front the brand&#8217;s Viva Glam charitable initiative, which donates 100% of sales of its lipsticks and lip glosses to organizations championing equality worldwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roan co-created three signature shades: <em>Unnatural Red Head<\/em>, a cherry-red matte inspired by her hair; <em>Roan of Arc<\/em>, a glossy plum lipstick-balm hybrid; and <em>Damnsel<\/em>, a purple-red shiny gloss. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection arrives in stores June 11, and over the years, MAC Viva Glam has raised more than $545 million. MAC is also donating $300,000 to Roan&#8217;s foundation, The Midwest Princess Project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fronting the campaign, Roan joins a storied lineup that includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/andre-charles-rupaul\/\" target=\"_blank\" rel=\"noreferrer noopener\">RuPaul<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lady-gaga\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lady Gaga<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rihanna\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rihanna<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kim-petras\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kim Petras<\/a>. <a href=\"https:\/\/bookingagentinfo.com\/news\/chappell-roan-featured-in-mac-cosmetics-campaign-for-their-sephora-debut\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roan had already fronted MAC&#8217;s Sephora debut campaign earlier this year<\/a>, alongside Gabbriette and Quenlin Blackwell when MAC debuted at Sephora U.S. in February.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond MAC, Roan has also partnered with Fortnite for brand endorsements and licensing deals starting in February 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the music front, she is currently on her <em>Visions of Damsels &amp; Other Dangerous Things<\/em> tour and received two Grammy nominations at the 2026 ceremony (Record of the Year and Best Pop Solo Performance) for her hit single <em>&#8220;The Subway.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t MAC&#8217;s first time aligning with bold pop royalty. The brand&#8217;s Viva Glam history reads like a hall of fame, <a href=\"https:\/\/bookingagentinfo.com\/news\/doja-cat-fronts-mac-cosmetics-gorgeous-nude-lip-kit-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">much like when Doja Cat fronted a major MAC campaign<\/a>, with celebrity ambassadors including Lady Gaga, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/miley-cyrus\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miley Cyrus<\/a>, Rihanna, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/christina-aguilera\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christina Aguilera<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ariana-grande\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ariana Grande<\/a> having fronted the campaign over the years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership is a masterclass in brand-talent alignment. Chappell Roan isn&#8217;t just a spokesperson here; she&#8217;s a living embodiment of everything Viva Glam was built on: fearlessness, queerness, and unapologetic self-expression. MAC didn&#8217;t just book a celebrity; they locked in a cultural moment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The $300,000 donation to Roan&#8217;s own foundation adds genuine weight to what could otherwise read as a standard beauty deal, signaling that this partnership goes deeper than lip color.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Viva Glam&#8217;s roster now including Roan alongside legacy icons like Lady Gaga and RuPaul, does this signal MAC is consciously chasing a new generation of queer cultural icons for the long haul? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roan has been vocal about protecting her authenticity, does a charitable campaign like Viva Glam make commercial partnerships easier for artists like her to accept publicly?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAC Cosmetics has tapped Chappell Roan as the face of its 2026 Viva Glam campaign. The Grammy-winning singer-songwriter, already a MAC global brand ambassador, will front the brand&#8217;s Viva Glam charitable initiative, which donates 100% of sales of its lipsticks and lip glosses to organizations championing equality worldwide. Roan co-created three signature shades: Unnatural Red [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,11,17,18,175],"tags":[],"class_list":["post-44451","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chappell Roan Named Face of MAC Cosmetics&#039; Iconic Viva Glam Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chappell Roan Named Face of MAC Cosmetics&#039; Iconic Viva Glam Campaign\" \/>\n<meta property=\"og:description\" content=\"MAC Cosmetics has tapped Chappell Roan as the face of its 2026 Viva Glam campaign. The Grammy-winning singer-songwriter, already a MAC global brand ambassador, will front the brand&#8217;s Viva Glam charitable initiative, which donates 100% of sales of its lipsticks and lip glosses to organizations championing equality worldwide. Roan co-created three signature shades: Unnatural Red [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-09T15:54:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-09T15:55:14+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chappell Roan Named Face of MAC Cosmetics' Iconic Viva Glam Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Chappell Roan Named Face of MAC Cosmetics' Iconic Viva Glam Campaign","og_description":"MAC Cosmetics has tapped Chappell Roan as the face of its 2026 Viva Glam campaign. The Grammy-winning singer-songwriter, already a MAC global brand ambassador, will front the brand&#8217;s Viva Glam charitable initiative, which donates 100% of sales of its lipsticks and lip glosses to organizations championing equality worldwide. Roan co-created three signature shades: Unnatural Red [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-09T15:54:58+00:00","article_modified_time":"2026-06-09T15:55:14+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Chappell Roan Named Face of MAC Cosmetics&#8217; Iconic Viva Glam Campaign","datePublished":"2026-06-09T15:54:58+00:00","dateModified":"2026-06-09T15:55:14+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/"},"wordCount":409,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV","Music","Product Collaborations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/","name":"Chappell Roan Named Face of MAC Cosmetics' Iconic Viva Glam Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-09T15:54:58+00:00","dateModified":"2026-06-09T15:55:14+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/chappell-roan-named-face-of-mac-cosmetics-iconic-viva-glam-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Chappell Roan Named Face of MAC Cosmetics&#8217; Iconic Viva Glam Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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