{"id":44446,"date":"2026-06-09T14:34:19","date_gmt":"2026-06-09T14:34:19","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44446"},"modified":"2026-06-09T14:34:32","modified_gmt":"2026-06-09T14:34:32","slug":"leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/","title":{"rendered":"Leah Kateb Stars in Skylar\u2019s \u201cTrue Love\u2019s Cake\u201d Personal Fragrance Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Leah Kateb and Skylar have unveiled <em>True Love&#8217;s Cake<\/em>, the Love Island USA breakout star&#8217;s most personal fragrance to date. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by a Persian legend, the one that says baking someone a Persian Love Cake will make them fall in love with you, the scent draws directly from Kateb&#8217;s grandmother&#8217;s kitchen and her Iranian heritage. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gourmand eau de parfum opens with rosewater, plum, and cardamom, blooms into orange blossom honey and cherry blossom, then dries down to almond cake, caramelized pistachio, and sandalwood.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@skylarfragrance\/video\/7649069987394506014\" data-video-id=\"7649069987394506014\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@skylarfragrance\" href=\"https:\/\/www.tiktok.com\/@skylarfragrance?refer=embed\">@skylarfragrance<\/a> <p>Introducing True Love\u2019s Cake Eau De Parfum \ud83e\udd0d \ud83c\udf70\u2728 &#8220;They say if you bake a Persian Love Cake for someone, they&#8217;ll fall in love with you. I wanted to capture that same sweetness and magic in a fragrance you can wear: magnetic, enchanting, and obviously romantic. May it bring all the love into your world.&#8221; \u2013 Love, @leah kateb  \ud83e\udd0d Top Notes: Rosewater, Plum Nectar, Cardamom Pod \ud83e\udd0d Middle Notes: Orange Blossom Honey, Damask Rose, Cherry Blossom \ud83e\udd0d Base Notes: Almond Cake, Caramelized Pistachio, Sandalwood Inspired by the legend of Persian Love Cake and the recipe Leah\u2019s grandmother taught her growing up, True Love\u2019s Cake is a romantic gourmand that opens with a whisper of rosewater and plum that is soft, floral, and impossibly romantic. Then it melts into orange blossom honey and settles into a warm, dreamy finish of almond cake and pistachio. Wear it and let love find you. Launching exclusively on the Sephora App 6.15 and nationwide @sephora and Skylar.com 6.16. Join the waitlist now (link in bio). <\/p> <a target=\"_blank\" title=\"\u266c original sound - Skylar Clean Beauty\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7649070017053215519?refer=embed\">\u266c original sound &#8211; Skylar Clean Beauty<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is the third fragrance Kateb has helmed since Starco Brands tapped her as CCO and &#8220;Refounder&#8221; of Skylar in July 2025, a role born from her organic, viral promotion of the brand&#8217;s Vanilla Sky scent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skylar&#8217;s celebrity partnership story begins and ends with Kateb; she is the first and only creative figure to hold an executive role at the brand. Beyond Skylar, Kateb has recently worked with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/charlotte-tilbury\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Charlotte Tilbury<\/a> and Av\u00e8ne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/dove-cameron-named-global-ambassador-for-diesel-fragrances-only-desire\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dove Cameron&#8217;s ambassador role with Diesel Fragrances<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/emma-chamberlain-stars-in-mugler-the-womanities-fragrance-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emma Chamberlain&#8217;s campaign with Mugler<\/a>, this deal shows that authenticity-first casting is now the defining strategy in celebrity fragrance marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">True Love&#8217;s Cake is vegan, cruelty-free, and hypoallergenic, in line with Skylar&#8217;s clean beauty identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a campaign drop, it&#8217;s a statement about where celebrity brand deals are heading. Leah Kateb didn&#8217;t walk into a photo shoot and lend her face to a bottle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She co-created the scent, rooted it in real family memory, and is showing up at the pop-up herself. That level of ownership is increasingly what separates a deal that moves product from one that builds a brand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skylar&#8217;s bet on Kateb as &#8220;Refounder,&#8221; not just face, is paying off: three fragrances in under a year, each with a distinct personal narrative, is a rare cadence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does naming a fragrance after a culturally specific tradition (Persian Love Cake) broaden or narrow its commercial appeal? Is the CCO\/Refounder model, where a celebrity co-owns the creative direction, the new standard for beauty brand deals?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leah Kateb and Skylar have unveiled True Love&#8217;s Cake, the Love Island USA breakout star&#8217;s most personal fragrance to date. Inspired by a Persian legend, the one that says baking someone a Persian Love Cake will make them fall in love with you, the scent draws directly from Kateb&#8217;s grandmother&#8217;s kitchen and her Iranian heritage. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,22,11,21,175],"tags":[],"class_list":["post-44446","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-digital","category-endorsements","category-influencers","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leah Kateb Stars in Skylar\u2019s \u201cTrue Love\u2019s Cake\u201d Personal Fragrance Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leah Kateb Stars in Skylar\u2019s \u201cTrue Love\u2019s Cake\u201d Personal Fragrance Campaign\" \/>\n<meta property=\"og:description\" content=\"Leah Kateb and Skylar have unveiled True Love&#8217;s Cake, the Love Island USA breakout star&#8217;s most personal fragrance to date. Inspired by a Persian legend, the one that says baking someone a Persian Love Cake will make them fall in love with you, the scent draws directly from Kateb&#8217;s grandmother&#8217;s kitchen and her Iranian heritage. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-09T14:34:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-09T14:34:32+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leah Kateb Stars in Skylar\u2019s \u201cTrue Love\u2019s Cake\u201d Personal Fragrance Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Leah Kateb Stars in Skylar\u2019s \u201cTrue Love\u2019s Cake\u201d Personal Fragrance Campaign","og_description":"Leah Kateb and Skylar have unveiled True Love&#8217;s Cake, the Love Island USA breakout star&#8217;s most personal fragrance to date. Inspired by a Persian legend, the one that says baking someone a Persian Love Cake will make them fall in love with you, the scent draws directly from Kateb&#8217;s grandmother&#8217;s kitchen and her Iranian heritage. [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-09T14:34:19+00:00","article_modified_time":"2026-06-09T14:34:32+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Leah Kateb Stars in Skylar\u2019s \u201cTrue Love\u2019s Cake\u201d Personal Fragrance Campaign","datePublished":"2026-06-09T14:34:19+00:00","dateModified":"2026-06-09T14:34:32+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/"},"wordCount":368,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Campaigns","Digital","Endorsement Deals","Influencers","Product Collaborations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/","name":"Leah Kateb Stars in Skylar\u2019s \u201cTrue Love\u2019s Cake\u201d Personal Fragrance Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-09T14:34:19+00:00","dateModified":"2026-06-09T14:34:32+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Leah Kateb Stars in Skylar\u2019s \u201cTrue Love\u2019s Cake\u201d Personal Fragrance Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/44446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=44446"}],"version-history":[{"count":4,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/44446\/revisions"}],"predecessor-version":[{"id":44450,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/44446\/revisions\/44450"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=44446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=44446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=44446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}