{"id":44424,"date":"2026-06-09T12:59:48","date_gmt":"2026-06-09T12:59:48","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44424"},"modified":"2026-06-09T13:00:00","modified_gmt":"2026-06-09T13:00:00","slug":"seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house\/","title":{"rendered":"SEVENTEEN\u2019s Joshua Named Jaeger-LeCoultre Friend of the House"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SEVENTEEN vocalist Joshua Hong has officially been named a Friend of the House by Swiss luxury watchmaker Jaeger-LeCoultre, announced through Episode 4 of the brand&#8217;s intimate interview series <em>The Hour Before<\/em>. The collaboration reflects shared values of precision, discipline, and authenticity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the series, Jaeger-LeCoultre introduces internationally acclaimed artist and member of SEVENTEEN, Joshua, as Friend of the House, a partnership built on a shared appreciation for artistry, precision, and dedication to craft. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the interview, Joshua carefully assembled the case of the Maison&#8217;s iconic Reverso watch, calm and focused throughout the process, before admitting he was &#8220;really scared&#8221; about getting it wrong.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"New Friend of the House, JOSHUA | Jaeger-LeCoultre\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UjF8A-saiA4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Joshua&#8217;s appearance at the Maison&#8217;s space at Watches and Wonders Geneva 2026 attracted significant attention from luxury enthusiasts, collectors, and fans, reinforcing the perception that the partnership was a natural progression rather than a marketing exercise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This a smart fit for Jaeger-LeCoultre, whose Asian ambassador roster has previously included actor Kim Woo-Bin, named global ambassador in 2021, and Chinese actress <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/zhang-ziyi\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zhang Ziyi<\/a>, alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lenny-kravitz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lenny Kravitz<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nicholas-hoult\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicholas Hoult<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Joshua, this adds to a growing luxury portfolio. Earlier in 2026, he walked the Golden Globes red carpet as a Lexus brand ambassador, making him the first male K-pop idol to attend the ceremony. He also holds ambassador roles with Givenchy Beauty and Scottish cashmere house Barrie. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of cross-category brand stacking is becoming a hallmark of top-tier K-pop solo power, similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/stray-kids-felix-named-new-global-icon-and-ambassador-for-adidas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stray Kids&#8217; Felix landed his Adidas Global Icon deal<\/a> or how <a href=\"https:\/\/bookingagentinfo.com\/news\/boynextdoor-named-honorary-ambassadors-for-lg-u-mobile-network-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">BOYNEXTDOOR secured their LG U+ honorary ambassadorship<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEVENTEEN released their fifth studio album <em>Happy Burstday<\/em> in May 2025 and remain one of K-pop&#8217;s biggest active acts globally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership signals something bigger than a watch deal. Jaeger-LeCoultre isn&#8217;t chasing a trend, it&#8217;s building a sustained K-pop bridge, having already worked with Kim Woo-Bin, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jackson-yee\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jackson Yee<\/a>, and Zhang Ziyi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adding Joshua, a K-pop idol with genuine watch-geek credentials and a cross-cultural fanbase, is a calculated next step. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for Joshua personally, landing a Swiss maison partnership while also being a Lexus ambassador at the Golden Globes shows a solo brand identity forming entirely separate from the SEVENTEEN umbrella. That&#8217;s rare for a member of a 13-person group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Joshua&#8217;s long-standing passion for watchmaking make this one of the most authentic K-pop luxury partnerships we&#8217;ve seen? Could Joshua&#8217;s JLC deal open the door for other SEVENTEEN members to secure individual luxury watch partnerships?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEVENTEEN vocalist Joshua Hong has officially been named a Friend of the House by Swiss luxury watchmaker Jaeger-LeCoultre, announced through Episode 4 of the brand&#8217;s intimate interview series The Hour Before. The collaboration reflects shared values of precision, discipline, and authenticity. Through the series, Jaeger-LeCoultre introduces internationally acclaimed artist and member of SEVENTEEN, Joshua, as [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,24,20,18],"tags":[],"class_list":["post-44424","post","type-post","status-publish","format-standard","hentry","category-endorsements","category-fashion","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEVENTEEN\u2019s Joshua Named Jaeger-LeCoultre Friend of the House<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEVENTEEN\u2019s Joshua Named Jaeger-LeCoultre Friend of the House\" \/>\n<meta property=\"og:description\" content=\"SEVENTEEN vocalist Joshua Hong has officially been named a Friend of the House by Swiss luxury watchmaker Jaeger-LeCoultre, announced through Episode 4 of the brand&#8217;s intimate interview series The Hour Before. The collaboration reflects shared values of precision, discipline, and authenticity. 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The collaboration reflects shared values of precision, discipline, and authenticity. Through the series, Jaeger-LeCoultre introduces internationally acclaimed artist and member of SEVENTEEN, Joshua, as [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-09T12:59:48+00:00","article_modified_time":"2026-06-09T13:00:00+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"SEVENTEEN\u2019s Joshua Named Jaeger-LeCoultre Friend of the House","datePublished":"2026-06-09T12:59:48+00:00","dateModified":"2026-06-09T13:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house\/"},"wordCount":423,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Endorsement Deals","Fashion","K-Pop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house\/","url":"https:\/\/bookingagentinfo.com\/news\/seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house\/","name":"SEVENTEEN\u2019s Joshua Named Jaeger-LeCoultre Friend of the House","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-09T12:59:48+00:00","dateModified":"2026-06-09T13:00:00+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"SEVENTEEN\u2019s Joshua Named Jaeger-LeCoultre Friend of the House"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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