{"id":44376,"date":"2026-06-09T04:55:08","date_gmt":"2026-06-09T04:55:08","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44376"},"modified":"2026-06-09T04:55:19","modified_gmt":"2026-06-09T04:55:19","slug":"zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/","title":{"rendered":"Zo\u00eb Salda\u00f1a Partners With GREY GOOSE for Berry Rouge Summer Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">GREY GOOSE has extended its campaign partnership with Oscar-winning actress Zo\u00eb Salda\u00f1a for the Berry Rouge summer push. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration brings Grey Goose Berry Rouge to life as Salda\u00f1a steps in as &#8220;berry connoisseur,&#8221; with playful, social-first content that reimagines how to enjoy berries, culminating in the debut of the Berry Rouge P\u00e2tisserie in NYC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created with BBH USA, the campaign features rooftop films centered on the brand&#8217;s Rouge Royale cocktail, alongside James Beard Award\u2013winning pastry chef <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dominique-ansel\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dominique Ansel<\/a> and DJ <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/andre-power\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andre Power<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The one-day bakery takeover on June 5 featured Ansel&#8217;s exclusive berry confections: a pavlova, a Berry Rouge ice cream sandwich, and a Berry Rouge\u2013infused twist on his signature Cronut.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"You had us at Grey Goose Berry Rouge Zoe Salda\u00f1a.\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/oVdRUZNYO0c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Berry Rouge push builds directly on Grey Goose&#8217;s 2025 &#8220;Grey Goose H\u00f4tel&#8221; global campaign, which also starred Salda\u00f1a and was developed by BBH USA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the endorsement front, Salda\u00f1a was <a href=\"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-named-global-ambassador-for-lancome\/\" target=\"_blank\" rel=\"noreferrer noopener\">recently named Lanc\u00f4me&#8217;s global ambassador<\/a> in April 2026, adding to active partnerships with Cartier and Saint Laurent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Grey Goose, the Berry Rouge campaign continues a tradition of high-profile celebrity partnerships. The brand previously <a href=\"https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted campaigns with Heidi Klum<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/coco-jones\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coco Jones<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kehlani\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kehlani<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off-set, Salda\u00f1a starred in <em>Avatar: Fire and Ash<\/em> (2025) and took home the Academy Award for Best Supporting Actress for <em>Emilia P\u00e9rez<\/em> (2025), cementing her status as one of Hollywood&#8217;s most bankable stars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in brand continuity. Grey Goose didn&#8217;t just hire a new face for Berry Rouge, they deepened an existing relationship with Salda\u00f1a, giving the launch a sense of organic storytelling rather than a transactional plug. That matters because consumers can tell the difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The NYC P\u00e2tisserie activation is also worth noting. It&#8217;s not just a stunt, it ties the product to a sensory, cultural experience (French pastry culture, summer leisure, artisan craft) that a TV spot alone can never replicate. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grey Goose is essentially selling a feeling, and Salda\u00f1a, fresh off an Oscar win and a Lanc\u00f4me deal, is the perfect vessel for that message right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For brand strategists, the Berry Rouge campaign signals something bigger: premium spirits are increasingly competing less with each other and more with lifestyle brands in fashion and beauty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is a one-day NYC pop-up enough to drive national consumer behavior, or is it really just content fuel for the social campaign? How does making Berry Rouge the brand&#8217;s &#8220;first new flavor in over a decade&#8221; change the stakes for this campaign&#8217;s success?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GREY GOOSE has extended its campaign partnership with Oscar-winning actress Zo\u00eb Salda\u00f1a for the Berry Rouge summer push. The collaboration brings Grey Goose Berry Rouge to life as Salda\u00f1a steps in as &#8220;berry connoisseur,&#8221; with playful, social-first content that reimagines how to enjoy berries, culminating in the debut of the Berry Rouge P\u00e2tisserie in NYC. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,12,14,11,17],"tags":[],"class_list":["post-44376","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zo\u00eb Salda\u00f1a Partners With GREY GOOSE for Berry Rouge Summer Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zo\u00eb Salda\u00f1a Partners With GREY GOOSE for Berry Rouge Summer Campaign\" \/>\n<meta property=\"og:description\" content=\"GREY GOOSE has extended its campaign partnership with Oscar-winning actress Zo\u00eb Salda\u00f1a for the Berry Rouge summer push. The collaboration brings Grey Goose Berry Rouge to life as Salda\u00f1a steps in as &#8220;berry connoisseur,&#8221; with playful, social-first content that reimagines how to enjoy berries, culminating in the debut of the Berry Rouge P\u00e2tisserie in NYC. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-09T04:55:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-09T04:55:19+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zo\u00eb Salda\u00f1a Partners With GREY GOOSE for Berry Rouge Summer Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Zo\u00eb Salda\u00f1a Partners With GREY GOOSE for Berry Rouge Summer Campaign","og_description":"GREY GOOSE has extended its campaign partnership with Oscar-winning actress Zo\u00eb Salda\u00f1a for the Berry Rouge summer push. The collaboration brings Grey Goose Berry Rouge to life as Salda\u00f1a steps in as &#8220;berry connoisseur,&#8221; with playful, social-first content that reimagines how to enjoy berries, culminating in the debut of the Berry Rouge P\u00e2tisserie in NYC. [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-09T04:55:08+00:00","article_modified_time":"2026-06-09T04:55:19+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Zo\u00eb Salda\u00f1a Partners With GREY GOOSE for Berry Rouge Summer Campaign","datePublished":"2026-06-09T04:55:08+00:00","dateModified":"2026-06-09T04:55:19+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/"},"wordCount":440,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Alcohol","Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/","name":"Zo\u00eb Salda\u00f1a Partners With GREY GOOSE for Berry Rouge Summer Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-09T04:55:08+00:00","dateModified":"2026-06-09T04:55:19+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-partners-with-grey-goose-for-berry-rouge-summer-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Zo\u00eb Salda\u00f1a Partners With GREY GOOSE for Berry Rouge Summer Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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