{"id":44372,"date":"2026-06-09T04:39:41","date_gmt":"2026-06-09T04:39:41","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44372"},"modified":"2026-06-09T04:40:02","modified_gmt":"2026-06-09T04:40:02","slug":"hyunjin-teams-up-with-guess-jeans-for-hyunjin-experience-los-angeles-pop-up-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/hyunjin-teams-up-with-guess-jeans-for-hyunjin-experience-los-angeles-pop-up-campaign\/","title":{"rendered":"Hyunjin Teams Up With GUESS JEANS for &#8220;Hyunjin Experience&#8221; Los Angeles Pop-Up Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">GUESS JEANS turned its Melrose Avenue flagship into a full fan destination when Hyunjin of <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/stray-kids\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stray Kids<\/a> arrived on June 4, 2026 to kick off the &#8220;Hyunjin Experience&#8221; pop-up, a four-day immersive activation built around fashion, music, and community. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fans holding signs and merchandise erupted into cheers upon his arrival, while inside, Hyunjin spent time with GUESS co-founder Paul Marciano and Nicolai Marciano, Chief New Business Development Officer responsible for the GUESS JEANS line&#8217;s revival.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hyunjin arrived in the GUESS JEANS Regular Long Sleeve Denim Shirt in Medium Wash, paired with a White Rib Tank Top and the Relaxed Heritage Jeans in Medium Wash. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hyunjin\u2764\ufe0f~ HYUNJIN AT GUESS JEANS LA #HYUNJIN_GUESSJeansMelrose #\ud604\uc9c4 #hyunjin \" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/I4QTzqpuTeU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Following his departure, the space opened fully to the public through Sunday, with exclusive concession-style merchandise including slim tees, logo vests, caps, bandanas, tattoo stickers, water bottles, hair accessories, and limited-edition packaging. Select items were also made available at the GUESS Beverly Drive store in Beverly Hills.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This pop-up is the live extension of a partnership that began when <a href=\"https:\/\/bookingagentinfo.com\/news\/hyunjin-fronts-new-campaign-for-guess\/\" target=\"_blank\" rel=\"noreferrer noopener\">GUESS named Hyunjin its first Global Brand Ambassador<\/a> on March 6, 2026, launching an inaugural worldwide campaign built around a &#8220;Modern Heritage&#8221; concept: classic denim shirts, straight-fit jeans, striped tees, and cargo pants reimagined with a sharper, contemporary edge. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond GUESS, Hyunjin holds brand partnerships with Versace and Cartier, and has built a high-profile relationship with Dior, appearing at their Fall\/Winter &#8217;26 show during Paris Fashion Week. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the music side, Stray Kids released their eighth-anniversary single &#8220;\ubcc4, \ube5b (STAY)&#8221; on March 25, 2026, with a new full album and world tour confirmed for later in the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GUESS has a long history of star-driven campaigns, past faces include <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/claudia-schiffer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Claudia Schiffer<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/eva-herzigova\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eva Herzigova<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/drew-barrymore\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drew Barrymore<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jennifer-lopez\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jennifer Lopez<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/paris-hilton\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paris Hilton<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/camila-cabello\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Camila Cabello<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Hyunjin, the brand is planting a deliberate flag in K-pop territory. That momentum is broader than one member: <a href=\"https:\/\/bookingagentinfo.com\/news\/stray-kids-felix-named-new-global-icon-and-ambassador-for-adidas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stray Kids&#8217; Felix was named Global Icon and Ambassador for Adidas<\/a> in March 2026, two members of the same group are now simultaneously fronting major Western fashion campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/news\/hyunjin-fronts-new-campaign-for-guess\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hyunjin first fronted the GUESS Spring\/Summer 2026 campaign<\/a>, items he wore sold out across Korea, Europe, the U.S., and Japan almost immediately after launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Hyunjin Experience&#8221; pop-up isn&#8217;t a store event with a celebrity cameo, it&#8217;s a fully engineered fan activation, and there&#8217;s a meaningful difference. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GUESS didn&#8217;t open their flagship and invite Hyunjin; they rebuilt their flagship around him. Phone booths where fans could leave video messages for their favorite artist. A signing wall. Six billboards across Los Angeles. Laser denim customization. Claw machines. This is the brand treating its ambassador&#8217;s fanbase as the actual consumer event, not just an audience for one. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That level of investment tells you everything about how seriously GUESS is betting on Hyunjin to carry its next chapter, and how clearly they understand that K-pop fandom doesn&#8217;t just follow an artist, it shows up, spends, and documents everything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a citywide Los Angeles billboard takeover and a fully transformed flagship store built around one ambassador, does this set a new standard for how Western fashion brands should activate K-pop partnerships going forward? With Stray Kids&#8217; new album and world tour confirmed for later in 2026, could GUESS time a major campaign or capsule drop to align with that momentum?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GUESS JEANS turned its Melrose Avenue flagship into a full fan destination when Hyunjin of Stray Kids arrived on June 4, 2026 to kick off the &#8220;Hyunjin Experience&#8221; pop-up, a four-day immersive activation built around fashion, music, and community. Fans holding signs and merchandise erupted into cheers upon his arrival, while inside, Hyunjin spent time [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,20,18],"tags":[],"class_list":["post-44372","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hyunjin Teams Up With GUESS JEANS for &quot;Hyunjin Experience&quot; Los Angeles Pop-Up Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/hyunjin-teams-up-with-guess-jeans-for-hyunjin-experience-los-angeles-pop-up-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyunjin Teams Up With GUESS JEANS for &quot;Hyunjin Experience&quot; Los Angeles Pop-Up Campaign\" \/>\n<meta property=\"og:description\" content=\"GUESS JEANS turned its Melrose Avenue flagship into a full fan destination when Hyunjin of Stray Kids arrived on June 4, 2026 to kick off the &#8220;Hyunjin Experience&#8221; pop-up, a four-day immersive activation built around fashion, music, and community. 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Fans holding signs and merchandise erupted into cheers upon his arrival, while inside, Hyunjin spent time [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/hyunjin-teams-up-with-guess-jeans-for-hyunjin-experience-los-angeles-pop-up-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-09T04:39:41+00:00","article_modified_time":"2026-06-09T04:40:02+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/hyunjin-teams-up-with-guess-jeans-for-hyunjin-experience-los-angeles-pop-up-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/hyunjin-teams-up-with-guess-jeans-for-hyunjin-experience-los-angeles-pop-up-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Hyunjin Teams Up With GUESS JEANS for &#8220;Hyunjin Experience&#8221; 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