{"id":44321,"date":"2026-06-08T13:48:02","date_gmt":"2026-06-08T13:48:02","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44321"},"modified":"2026-06-08T13:48:13","modified_gmt":"2026-06-08T13:48:13","slug":"mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/","title":{"rendered":"Mohamed Salah Teams Up With Adidas for Pyramid-Themed World Cup Film"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mohamed Salah has long been football royalty, and Adidas is making it official. Released on June 4, 2026, the new &#8220;You Got This&#8221; World Cup campaign film crowns Egypt&#8217;s greatest footballer as a modern pharaoh in a cinematic short conceived by BMB and Cheil UK, driven regionally by Adidas Arabia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The film features actress <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/huda-el-mufti\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Huda El Mufti<\/a> guiding visitors through a museum as she recounts Salah&#8217;s journey, from a young boy travelling hours daily to train, to a global icon with over 400 career goals, as though narrating the life of an ancient ruler. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It culminates in Salah triumphantly seated atop a pyramid of footballs while the beloved Liverpool terrace chant, set to the 1989 James track &#8220;Sit Down,&#8221; swells in the background. PR for the campaign was handled by Havas Red Middle East.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@vsrsus\/video\/7646744565499645206\" data-video-id=\"7646744565499645206\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@vsrsus\" href=\"https:\/\/www.tiktok.com\/@vsrsus?refer=embed\">@vsrsus<\/a> <p>The boy who dreamt of becoming king. <a title=\"salah\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/salah?refer=embed\">#salah<\/a> <a title=\"adidasfootball\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/adidasfootball?refer=embed\">#adidasfootball<\/a> <a title=\"2026worldcup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/2026worldcup?refer=embed\">#2026worldcup<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - VERSUS\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7646744609897057046?refer=embed\">\u266c original sound &#8211; VERSUS<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Salah&#8217;s relationship with Adidas is his most valuable single endorsement, with the partnership having evolved into one of Adidas&#8217;s most important football partnerships globally. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two have been linked since 2018, with Adidas releasing custom F50 boots in his honor and previously teaming up with him on a 2025 campaign promoting positive sideline behaviour in youth sports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Adidas, Salah holds active partnerships with Pepsi, having starred alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/david-beckham\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Beckham<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/alexia-putellas\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alexia Putellas<\/a> in a <a href=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-mohamed-salah-alexia-putellas-star-in-global-campaign-for-pepsi\/\" target=\"_blank\" rel=\"noreferrer noopener\">global Pepsi campaign<\/a> and Vodafone Egypt. His total endorsement income is estimated at $15\u201320 million annually, with Adidas accounting for the largest share.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Adidas, Salah joins a growing roster of global stars headlining their 2026 World Cup push. The brand has also assembled an all-star campaign featuring <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/timothee-chalamet\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Timoth\u00e9e Chalamet<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bad-bunny\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bad Bunny<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lionel-messi\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lionel Messi<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/news\/timothee-chalamet-bad-bunny-messi-others-team-up-with-adidas-for-wc-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">all part of the brand&#8217;s wider World Cup 2026 campaign<\/a>, alongside other Adidas athletes including <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jude-bellingham\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jude Bellingham<\/a>, Declan Rice, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/son-heung-min\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Son Heung-min<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the pitch, Salah is entering a pivotal summer as a free agent following Liverpool&#8217;s mutual termination of his contract ahead of schedule, with clubs and leagues across the globe monitoring his next move.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is more than a boot ad, it&#8217;s a cultural statement. Adidas isn&#8217;t just selling Salah; they&#8217;re selling a story rooted in heritage, identity, and aspiration that speaks directly to millions of fans across Egypt, the Arab world, and beyond. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By leaning into the &#8220;Egyptian King&#8221; mythology that football fans built organically on the terraces of Anfield, Adidas is showing they understand how the most powerful athlete brands are built, not manufactured.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is also a smart World Cup play for a market that matters. With Salah now a free agent heading into the tournament, this campaign ensures his personal brand stays front and center regardless of where he lands next, and Adidas stays tightly attached to that moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this campaign influence Salah&#8217;s next club destination, and will Adidas follow him wherever he goes? Is Adidas setting a new standard for localized World Cup campaigns by leaning into regional culture rather than a one-size-fits-all global ad? How does this film position Salah&#8217;s legacy brand beyond his playing career?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mohamed Salah has long been football royalty, and Adidas is making it official. Released on June 4, 2026, the new &#8220;You Got This&#8221; World Cup campaign film crowns Egypt&#8217;s greatest footballer as a modern pharaoh in a cinematic short conceived by BMB and Cheil UK, driven regionally by Adidas Arabia. The film features actress Huda [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,176,26,15],"tags":[],"class_list":["post-44321","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-fitness","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mohamed Salah Teams Up With Adidas for Pyramid-Themed World Cup Film<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mohamed Salah Teams Up With Adidas for Pyramid-Themed World Cup Film\" \/>\n<meta property=\"og:description\" content=\"Mohamed Salah has long been football royalty, and Adidas is making it official. Released on June 4, 2026, the new &#8220;You Got This&#8221; World Cup campaign film crowns Egypt&#8217;s greatest footballer as a modern pharaoh in a cinematic short conceived by BMB and Cheil UK, driven regionally by Adidas Arabia. The film features actress Huda [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-08T13:48:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T13:48:13+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mohamed Salah Teams Up With Adidas for Pyramid-Themed World Cup Film","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/","og_locale":"en_US","og_type":"article","og_title":"Mohamed Salah Teams Up With Adidas for Pyramid-Themed World Cup Film","og_description":"Mohamed Salah has long been football royalty, and Adidas is making it official. Released on June 4, 2026, the new &#8220;You Got This&#8221; World Cup campaign film crowns Egypt&#8217;s greatest footballer as a modern pharaoh in a cinematic short conceived by BMB and Cheil UK, driven regionally by Adidas Arabia. The film features actress Huda [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-08T13:48:02+00:00","article_modified_time":"2026-06-08T13:48:13+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Mohamed Salah Teams Up With Adidas for Pyramid-Themed World Cup Film","datePublished":"2026-06-08T13:48:02+00:00","dateModified":"2026-06-08T13:48:13+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/"},"wordCount":511,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Fitness","Soccer","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/","url":"https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/","name":"Mohamed Salah Teams Up With Adidas for Pyramid-Themed World Cup Film","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-08T13:48:02+00:00","dateModified":"2026-06-08T13:48:13+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/mohamed-salah-teams-up-with-adidas-for-pyramid-themed-world-cup-film\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Mohamed Salah Teams Up With Adidas for Pyramid-Themed World Cup Film"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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