{"id":44308,"date":"2026-06-08T12:39:01","date_gmt":"2026-06-08T12:39:01","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44308"},"modified":"2026-06-08T12:41:34","modified_gmt":"2026-06-08T12:41:34","slug":"lebron-james-kim-kardashian-more-star-in-nike-rip-the-script-world-cup-2026-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lebron-james-kim-kardashian-more-star-in-nike-rip-the-script-world-cup-2026-campaign\/","title":{"rendered":"LeBron James, Kim Kardashian &amp; More Star in Nike &#8220;Rip the Script&#8221; World Cup 2026 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nike went full Hollywood for its 2026 World Cup campaign, releasing a 6-minute blockbuster-style short film titled &#8220;Rip the Script.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The star-packed cast includes LeBron James, Kim Kardashian, Travis Scott, Channing Tatum, Jason Sudeikis as Ted Lasso, and K-pop star Lisa of BLACKPINK, alongside Cristiano Ronaldo, Kylian Mbapp\u00e9, and Erling Haaland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kardashian&#8217;s 10-year-old son Saint West, a legit PSG fan, wore the new Paris Saint-Germain F.C. x Awake kit in the film, making it the jersey&#8217;s official launch moment.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rip The Script | Nike Football\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IyZ1WIua_1s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For LeBron, this is a natural fit, his Nike partnership dates back to 2003 and escalated to a lifetime deal in 2015, reportedly worth over $1 billion, making him one of the Swoosh&#8217;s most enduring faces. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Kardashian, the timing tracks: NikeSkims, her joint activewear brand with Nike, launched in September 2025, with its first footwear drop, a remix of the Air Rift, arriving in January 2026. Beyond Nike, Kardashian&#8217;s SKIMS brand also holds a deal as the NBA&#8217;s official underwear partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike isn&#8217;t alone in loading up on celebrity power for this World Cup. <a href=\"https:\/\/bookingagentinfo.com\/brand\/adidas\/\">Adidas<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/timothee-chalamet-bad-bunny-messi-others-team-up-with-adidas-for-wc-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">tapped Timoth\u00e9e Chalamet, Bad Bunny, and Messi for their own WC 2026 campaign<\/a>, while <a href=\"https:\/\/bookingagentinfo.com\/brand\/lays\/\">Lay&#8217;s<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-will-ferrell-marshawn-lynch-star-in-lays-world-cup-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">recruited David Beckham, Will Ferrell, and Marshawn Lynch for theirs<\/a>, a sign that brands are going all-in on cultural crossover to capture the U.S. audience for the first time on home soil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike says the film is just the beginning, the campaign will evolve weekly throughout the tournament, with new content from the cast as stories continue to unfold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike&#8217;s &#8220;Rip the Script&#8221; isn&#8217;t just a sports ad, it&#8217;s a cultural moment. Bringing in LeBron (a lifetime Nike athlete), Kim Kardashian (who literally co-owns a brand with Nike in NikeSkims), and global pop icons alongside football royalty signals a deliberate pivot: Nike wants World Cup 2026 to be a mainstream American pop culture event, not just a soccer tournament. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that Saint West&#8217;s jersey in the film served as the official PSG x Awake kit launch is a reminder that Nike is using entertainment as a product launch vehicle too. With 10 more weeks of content planned, this campaign is built to outlast a single viral moment, it&#8217;s a long-game play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does casting non-soccer celebrities like Kim Kardashian and LeBron actually convert new fans to football? Nike, Adidas, and Lay&#8217;s are all deploying massive celebrity lineups for World Cup 2026, which brand&#8217;s strategy do you think will resonate most with a U.S. audience new to the sport?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike went full Hollywood for its 2026 World Cup campaign, releasing a 6-minute blockbuster-style short film titled &#8220;Rip the Script.&#8221; The star-packed cast includes LeBron James, Kim Kardashian, Travis Scott, Channing Tatum, Jason Sudeikis as Ted Lasso, and K-pop star Lisa of BLACKPINK, alongside Cristiano Ronaldo, Kylian Mbapp\u00e9, and Erling Haaland. Kardashian&#8217;s 10-year-old son Saint [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17,18,15],"tags":[],"class_list":["post-44308","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","category-music","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LeBron James, Kim Kardashian &amp; More Star in Nike &quot;Rip the Script&quot; World Cup 2026 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lebron-james-kim-kardashian-more-star-in-nike-rip-the-script-world-cup-2026-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LeBron James, Kim Kardashian &amp; More Star in Nike &quot;Rip the Script&quot; World Cup 2026 Campaign\" \/>\n<meta property=\"og:description\" content=\"Nike went full Hollywood for its 2026 World Cup campaign, releasing a 6-minute blockbuster-style short film titled &#8220;Rip the Script.&#8221; The star-packed cast includes LeBron James, Kim Kardashian, Travis Scott, Channing Tatum, Jason Sudeikis as Ted Lasso, and K-pop star Lisa of BLACKPINK, alongside Cristiano Ronaldo, Kylian Mbapp\u00e9, and Erling Haaland. Kardashian&#8217;s 10-year-old son Saint [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/lebron-james-kim-kardashian-more-star-in-nike-rip-the-script-world-cup-2026-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-08T12:39:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T12:41:34+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LeBron James, Kim Kardashian &amp; More Star in Nike \"Rip the Script\" World Cup 2026 Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/lebron-james-kim-kardashian-more-star-in-nike-rip-the-script-world-cup-2026-campaign\/","og_locale":"en_US","og_type":"article","og_title":"LeBron James, Kim Kardashian &amp; More Star in Nike \"Rip the Script\" World Cup 2026 Campaign","og_description":"Nike went full Hollywood for its 2026 World Cup campaign, releasing a 6-minute blockbuster-style short film titled &#8220;Rip the Script.&#8221; The star-packed cast includes LeBron James, Kim Kardashian, Travis Scott, Channing Tatum, Jason Sudeikis as Ted Lasso, and K-pop star Lisa of BLACKPINK, alongside Cristiano Ronaldo, Kylian Mbapp\u00e9, and Erling Haaland. Kardashian&#8217;s 10-year-old son Saint [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/lebron-james-kim-kardashian-more-star-in-nike-rip-the-script-world-cup-2026-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-08T12:39:01+00:00","article_modified_time":"2026-06-08T12:41:34+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/lebron-james-kim-kardashian-more-star-in-nike-rip-the-script-world-cup-2026-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/lebron-james-kim-kardashian-more-star-in-nike-rip-the-script-world-cup-2026-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"LeBron James, Kim Kardashian &amp; 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