{"id":44289,"date":"2026-06-08T10:03:16","date_gmt":"2026-06-08T10:03:16","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44289"},"modified":"2026-06-08T10:03:32","modified_gmt":"2026-06-08T10:03:32","slug":"cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/","title":{"rendered":"Cher and Xochitl Gomez Front Garnier Fructis Diamond Sleek Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Garnier is doubling down on its Fructis Diamond Sleek franchise with its boldest campaign yet. The brand has brought together global icon Cher and actress Xochitl Gomez to front its Fructis Diamond Sleek Spray, bridging timeless glamour with modern self-expression. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Directed by Dave Meyers and cinematographer Bojan Bazelli, the campaign features a short film tapping into the viral &#8220;Cher Hair&#8221; aesthetic (sleek, ultra-glossy, long hair) and handing that signature look to a new generation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cher Stars Garnier\u2019s Diamond Sleek Campaign! \" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bozTOuNnrOw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The spray is infused with up to 8% Vegan Keratin Smoothing Complex and Argan Oil, delivering up to 100 hours of frizz-free sleekness, hair up to 3X smoother, and heat protection up to 450\u00b0F. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is this campaign is a first-time partnership between Cher and Garnier. It builds on the brand&#8217;s earlier year momentum. Garnier appointed <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gisele-bundchen\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gisele B\u00fcndchen<\/a> as its first-ever global ambassador in March 2026, the largest endorsement move in the company&#8217;s 120-year history, with Cher and Gomez now expanding the franchise&#8217;s cultural footprint.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the endorsement front, Cher has previously partnered with H&amp;M (October 2023) and has served as a brand ambassador for MAC Cosmetics since January 2022. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Xochitl Gomez, currently starring as Penny Bravo in CBS&#8217;s <em>Boston Blue<\/em> and set to voice a role in the animated <em>The Cat in the Hat<\/em> premiering November 2026, previously joined adidas as a global Sportswear ambassador in 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/young-miko-teams-up-with-garnier-for-skincare-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Young Miko teamed up with Garnier for a skincare campaign<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/crystal-renee-hayslett-partners-with-ors-hair-care-on-new-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crystal Renee Hayslett partnered with ORS Hair Care on a new collection<\/a>, Garnier is proving that strategic, multi-generational celebrity pairings are fast becoming the go-to playbook for brands looking to dominate beauty conversations across age groups and social platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in generational marketing. Garnier isn&#8217;t just selling a hair product, it&#8217;s selling a cultural handoff. Pairing a 60-year legend of sleek hair with one of Gen Z&#8217;s most recognizable faces creates a storytelling arc that no single spokesperson could pull off alone. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Cherlato gelato pop-up tie-in is especially clever, it taps into Cher&#8217;s entrepreneurial personality and turns a haircare campaign into an immersive cultural moment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with Garnier already having locked in Gisele B\u00fcndchen as its first-ever global ambassador just three months earlier, the brand is clearly in aggressive talent acquisition mode for 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is pairing a legacy icon with a Gen Z star becoming the new standard formula for haircare brand campaigns? Does the Cherlato x Garnier pop-up crossover signal a new era where celebrity brand partnerships are being activated across multiple business ventures simultaneously?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Garnier is doubling down on its Fructis Diamond Sleek franchise with its boldest campaign yet. The brand has brought together global icon Cher and actress Xochitl Gomez to front its Fructis Diamond Sleek Spray, bridging timeless glamour with modern self-expression. Directed by Dave Meyers and cinematographer Bojan Bazelli, the campaign features a short film tapping [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17,18],"tags":[],"class_list":["post-44289","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cher and Xochitl Gomez Front Garnier Fructis Diamond Sleek Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cher and Xochitl Gomez Front Garnier Fructis Diamond Sleek Campaign\" \/>\n<meta property=\"og:description\" content=\"Garnier is doubling down on its Fructis Diamond Sleek franchise with its boldest campaign yet. The brand has brought together global icon Cher and actress Xochitl Gomez to front its Fructis Diamond Sleek Spray, bridging timeless glamour with modern self-expression. Directed by Dave Meyers and cinematographer Bojan Bazelli, the campaign features a short film tapping [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-08T10:03:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T10:03:32+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cher and Xochitl Gomez Front Garnier Fructis Diamond Sleek Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Cher and Xochitl Gomez Front Garnier Fructis Diamond Sleek Campaign","og_description":"Garnier is doubling down on its Fructis Diamond Sleek franchise with its boldest campaign yet. The brand has brought together global icon Cher and actress Xochitl Gomez to front its Fructis Diamond Sleek Spray, bridging timeless glamour with modern self-expression. Directed by Dave Meyers and cinematographer Bojan Bazelli, the campaign features a short film tapping [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-08T10:03:16+00:00","article_modified_time":"2026-06-08T10:03:32+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Cher and Xochitl Gomez Front Garnier Fructis Diamond Sleek Campaign","datePublished":"2026-06-08T10:03:16+00:00","dateModified":"2026-06-08T10:03:32+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/"},"wordCount":439,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Film\/TV","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/","name":"Cher and Xochitl Gomez Front Garnier Fructis Diamond Sleek Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-08T10:03:16+00:00","dateModified":"2026-06-08T10:03:32+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/cher-and-xochitl-gomez-front-garnier-fructis-diamond-sleek-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Cher and Xochitl Gomez Front Garnier Fructis Diamond Sleek Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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