{"id":44280,"date":"2026-06-08T08:37:43","date_gmt":"2026-06-08T08:37:43","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44280"},"modified":"2026-06-08T08:38:58","modified_gmt":"2026-06-08T08:38:58","slug":"antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/","title":{"rendered":"Antonio R\u00fcdiger, Ollie Watkins &amp; Ferran Torres Star in 424 x Under Armour Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">LA streetwear label 424, founded by Guillermo Andrade, and Under Armour have unveiled a World Cup-timed collaboration starring Antonio R\u00fcdiger, Ollie Watkins, and Ferran Torres. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign spotlights country-specific distressed leather jackets, built with racing-inspired paneling and co-branded hardware, tailored to Germany, England, Spain, France, and Morocco. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Real Madrid defender R\u00fcdiger showed up to Germany&#8217;s World Cup camp with a RIMOWA suitcase covered in 424 x Under Armour stickers and two bespoke leather jackets inside, one bearing German national colors and another featuring the badge of a fictional 424 x Under Armour football team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00fcdiger has been an Under Armour athlete since 2023, when he departed Nike after over a decade with the brand. The defender recently extended his stay at Real Madrid for the 2026-27 season. Beyond sportswear, he also holds a deal with Rexona, the Unilever-owned antiperspirant brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ollie Watkins arrives at the tournament in career-best form, having just claimed the Europa League title with Aston Villa, the club&#8217;s first major trophy in 30 years. The striker also counts Ted Baker and Boots among his recent brand partners. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Ferran Torres has been one of Under Armour&#8217;s most visible football faces. The Barcelona forward <a href=\"https:\/\/bookingagentinfo.com\/news\/ibrahima-konate-and-ferran-torres-front-under-armours-for-pressure-lovers-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">previously fronted the brand&#8217;s &#8220;For Pressure Lovers&#8221; campaign alongside Liverpool&#8217;s Ibrahima Konat\u00e9<\/a>, a World Cup-timed push running across the UK, France, and Spain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond football, Under Armour has been expanding its cultural footprint through fashion and music, including <a href=\"https:\/\/bookingagentinfo.com\/news\/gunna-and-parker-mccollum-front-under-armour-campaign-for-bouncy-tee-release\/\" target=\"_blank\" rel=\"noreferrer noopener\">pairing with country artist Parker McCollum for a Bouncy Tee campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 424 x Under Armour collection is expected to become available to the public via 424inc&#8217;s website, with a wider store release to follow in 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a smart, well-timed play. Under Armour isn&#8217;t an official World Cup sponsor, but by teaming with 424, a brand with serious cultural credibility on the Paris runways and LA streetwear scene, they&#8217;re showing up where it counts: in the conversation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guillermo Andrade turning national football kits into bespoke leather jackets is exactly the kind of move that makes people stop scrolling. It bridges high fashion and athletic performance in a way most sportswear brands struggle to pull off. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that R\u00fcdiger rolled into Germany&#8217;s World Cup camp wearing it, rather than a red carpet, says everything about how authentically this landed. For Watkins and Torres, both heading into the tournament in strong form, the timing amplifies the brand&#8217;s football credibility even further.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a fashion-forward collab like 424 x Under Armour change how you see the brand&#8217;s place in sportswear culture? Could Under Armour&#8217;s continued investment in European football signal a bigger push to rival Adidas and Nike on the global stage?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LA streetwear label 424, founded by Guillermo Andrade, and Under Armour have unveiled a World Cup-timed collaboration starring Antonio R\u00fcdiger, Ollie Watkins, and Ferran Torres. The campaign spotlights country-specific distressed leather jackets, built with racing-inspired paneling and co-branded hardware, tailored to Germany, England, Spain, France, and Morocco. Real Madrid defender R\u00fcdiger showed up to Germany&#8217;s [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,26,15],"tags":[],"class_list":["post-44280","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Antonio R\u00fcdiger, Ollie Watkins &amp; Ferran Torres Star in 424 x Under Armour Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Antonio R\u00fcdiger, Ollie Watkins &amp; Ferran Torres Star in 424 x Under Armour Campaign\" \/>\n<meta property=\"og:description\" content=\"LA streetwear label 424, founded by Guillermo Andrade, and Under Armour have unveiled a World Cup-timed collaboration starring Antonio R\u00fcdiger, Ollie Watkins, and Ferran Torres. The campaign spotlights country-specific distressed leather jackets, built with racing-inspired paneling and co-branded hardware, tailored to Germany, England, Spain, France, and Morocco. Real Madrid defender R\u00fcdiger showed up to Germany&#8217;s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-08T08:37:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T08:38:58+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Antonio R\u00fcdiger, Ollie Watkins &amp; Ferran Torres Star in 424 x Under Armour Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Antonio R\u00fcdiger, Ollie Watkins &amp; Ferran Torres Star in 424 x Under Armour Campaign","og_description":"LA streetwear label 424, founded by Guillermo Andrade, and Under Armour have unveiled a World Cup-timed collaboration starring Antonio R\u00fcdiger, Ollie Watkins, and Ferran Torres. The campaign spotlights country-specific distressed leather jackets, built with racing-inspired paneling and co-branded hardware, tailored to Germany, England, Spain, France, and Morocco. Real Madrid defender R\u00fcdiger showed up to Germany&#8217;s [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-08T08:37:43+00:00","article_modified_time":"2026-06-08T08:38:58+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Antonio R\u00fcdiger, Ollie Watkins &amp; Ferran Torres Star in 424 x Under Armour Campaign","datePublished":"2026-06-08T08:37:43+00:00","dateModified":"2026-06-08T08:38:58+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/"},"wordCount":459,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Soccer","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/","name":"Antonio R\u00fcdiger, Ollie Watkins &amp; Ferran Torres Star in 424 x Under Armour Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-08T08:37:43+00:00","dateModified":"2026-06-08T08:38:58+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/antonio-rudiger-ollie-watkins-ferran-torres-star-in-424-x-under-armour-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Antonio R\u00fcdiger, Ollie Watkins &amp; Ferran Torres Star in 424 x Under Armour Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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