{"id":44276,"date":"2026-06-08T08:17:44","date_gmt":"2026-06-08T08:17:44","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44276"},"modified":"2026-06-08T08:17:56","modified_gmt":"2026-06-08T08:17:56","slug":"chloe-fineman-stars-in-andie-riviera-state-of-mind-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/chloe-fineman-stars-in-andie-riviera-state-of-mind-campaign\/","title":{"rendered":"Chloe Fineman Stars in Andie \u201cRiviera State of Mind\u201d Campaign"},"content":{"rendered":"\n

Chloe Fineman, the 37-year-old Saturday Night Live<\/em> repertory player and comedian, is the face of Andie’s new Riviera Collection, a 35-style summer swimwear drop inspired by the glamor of the Italian coast. <\/p>\n\n\n\n

The campaign, shot by photographer Huy Luong inside a Lower East Side townhouse styled to look like a Mediterranean pool house, launched June 3 across digital, social, and homepage placements.<\/p>\n\n\n\n

Fineman called out the Mallorca halter one-piece as her personal favorite, incidentally, the first halter Andie has ever made. <\/p>\n\n\n\n

CEO and founder Melanie Travis told WWD she chose Fineman for her comedy-forward fanbase, noting Andie customers “love comedy even more than fashion.” Travis also teased a potential future design collab with Fineman, following the brand’s earlier sold-out partnerships with Demi Moore and Mindy Kaling.<\/p>\n\n\n\n

On the celebrity brand deal front, this pairing follows a wave of similar summer swim campaigns, similar to how Maya Jama fronted Agent Provocateur’s sizzling summer swim push<\/a> and Hailey Bieber starred in Calzedonia’s retro-inspired swimwear campaign<\/a>.<\/p>\n\n\n\n

Off-set, Fineman is currently active with Frank & Eileen on a limited-edition striped shirt collection created alongside her mother (already sold out), and previously partnered with denim label Mother on a retro capsule in September 2024.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

Andie’s casting playbook is becoming clear: instead of supermodels, they’re going after culturally sticky personalities with loyal, niche audiences. <\/p>\n\n\n\n

Fineman’s SNL platform and genuine fashion enthusiasm make her an unusually authentic fit for a swimwear campaign, and Travis’ comment about a potential design collab suggests this relationship could deepen well beyond one ad cycle. <\/p>\n\n\n\n

Meanwhile, Fineman’s back-to-back brand deals (Frank & Eileen, Mother, now Andie) in quick succession show she’s actively building a fashion identity alongside her comedy career, a dual lane that’s increasingly common for late-night talent crossing into lifestyle brands.<\/p>\n\n\n\n

Could a Fineman x Andie design collab actually rival the sellout success of the Demi Moore and Mindy Kaling drops? Is comedy-forward casting, rather than model or influencer casting, the next smart move for DTC swimwear brands trying to cut through?<\/p>\n","protected":false},"excerpt":{"rendered":"

Chloe Fineman, the 37-year-old Saturday Night Live repertory player and comedian, is the face of Andie’s new Riviera Collection, a 35-style summer swimwear drop inspired by the glamor of the Italian coast. The campaign, shot by photographer Huy Luong inside a Lower East Side townhouse styled to look like a Mediterranean pool house, launched June […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,52,11,24,17],"tags":[],"class_list":["post-44276","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-comedy","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"\nChloe Fineman Stars in Andie \u201cRiviera State of Mind\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/chloe-fineman-stars-in-andie-riviera-state-of-mind-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chloe Fineman Stars in Andie \u201cRiviera State of Mind\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Chloe Fineman, the 37-year-old Saturday Night Live repertory player and comedian, is the face of Andie’s new Riviera Collection, a 35-style summer swimwear drop inspired by the glamor of the Italian coast. 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