{"id":44245,"date":"2026-06-05T07:11:18","date_gmt":"2026-06-05T07:11:18","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44245"},"modified":"2026-06-05T07:11:31","modified_gmt":"2026-06-05T07:11:31","slug":"pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel\/","title":{"rendered":"Pharrell Williams Reunites With Mo\u00ebt &amp; Chandon for Ice Imp\u00e9rial Campaign Sequel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pharrell Williams has reunited with Mo\u00ebt &amp; Chandon for a new summer campaign and limited-edition bottle celebrating the joys of drinking Champagne on ice, photographed in Saint-Tropez, the French Riviera resort where season four of <em>White Lotus<\/em> is currently filming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The centerpiece of the new collection is Mo\u00ebt &amp; Chandon Ice Imp\u00e9rial by Pharrell Williams. For the first time since its launch in 2011, the champagne is being presented without its signature white outer sleeve, exposing the bottle itself in a more minimalist format. Williams summed up the direction plainly: &#8220;I keep coming back to simplicity. Strip it back to what matters.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pharrell Williams has reunited with Mo\u00ebt &amp; Chandon to anchor its Summer 2026 Ice Imp\u00e9rial campaign.\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/lsrV-I_Pp_s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Complementing the newly designed bottle, the campaign captures the summertime atmosphere of Saint-Tropez: celebratory gatherings, lingering sun on the skin, and the joie de vivre of the French Riviera. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u00ebt &amp; Chandon&#8217;s French Kiosks also make their return, offering a taste of the Maison&#8217;s interpretation of Trop\u00e9zienne paired with their signature champagnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This LVMH-internal synergy makes Williams an organic fit. As Menswear Creative Director at Louis Vuitton, a role defined by boundary-pushing collections including his A\/W 2026 &#8220;TIMELESS TEXTILES&#8221; show featuring the futuristic Drophaus concept, Williams sits at the center of the conglomerate&#8217;s cultural strategy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He also holds active brand partnerships with Adidas and runs his own wellness brand, Humanrace, while co-owning the ToShare restaurant in Saint-Tropez with chef Jean Imbert and acquiring the historic H\u00f4tel Saint-James &amp; Albany in Paris. That wide creative footprint is exactly what drew LVMH to him, and what keeps him crossing Maison lines within the group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Mo\u00ebt &amp; Chandon partnership, now in its second year, fits a pattern of the house seeking cultural figures with genuine lifestyle cachet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Champagne house has previously worked with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/scarlett-johansson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scarlett Johansson<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/roger-federer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roger Federer<\/a> as brand ambassadors, and has maintained a 35-year sponsorship relationship with the Golden Globe Awards, in addition to returning as the official Champagne of Formula 1 as part of LVMH&#8217;s broader 10-year global partnership with the sport.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Williams&#8217; ability to bridge music, fashion, and hospitality within the LVMH universe continues to pay dividends. Just weeks ago, <a href=\"https:\/\/bookingagentinfo.com\/news\/j-hope-partners-with-louis-vuitton-and-pharrell-williams-for-sneaker-drop\/\" target=\"_blank\" rel=\"noreferrer noopener\">he co-designed the LV Buttersoft Sneaker with J-Hope for Louis Vuitton<\/a>, another example of how his creative director role keeps generating cross-cultural partnership momentum across the LVMH house. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pharrell Williams is not simply endorsing Mo\u00ebt &amp; Chandon, he is functioning as a creative architect within the LVMH ecosystem, moving freely between its Maisons to shape product, campaign, and cultural narrative simultaneously. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This second-year sequel is a signal that the house sees this as a long-term creative relationship, not a one-off celebrity bottle drop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The decision to strip the Ice Imp\u00e9rial&#8217;s white sleeve for the first time in its 15-year history is not a minor tweak, it is a calculated brand statement: Williams&#8217; minimalism is now confident enough to touch Mo\u00ebt&#8217;s most recognizable physical cues. That carries real creative weight, and raises the stakes for what year three could look like.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, the Saint-Tropez setting, where Williams already owns a restaurant and has deep personal ties, turns this from a standard campaign shoot into lived creative territory. That authenticity is what separates a partnership with genuine shelf life from a transactional celebrity face swap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Pharrell working across Louis Vuitton, Mo\u00ebt &amp; Chandon, and Adidas simultaneously, how does LVMH manage creative boundaries between its own Maisons? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stripping the Ice Imp\u00e9rial&#8217;s signature sleeve is a bold design risk, does it reinforce the brand&#8217;s identity or dilute the packaging equity that consumers have recognized for over a decade?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharrell Williams has reunited with Mo\u00ebt &amp; Chandon for a new summer campaign and limited-edition bottle celebrating the joys of drinking Champagne on ice, photographed in Saint-Tropez, the French Riviera resort where season four of White Lotus is currently filming. The centerpiece of the new collection is Mo\u00ebt &amp; Chandon Ice Imp\u00e9rial by Pharrell Williams. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,14,11,18,175],"tags":[],"class_list":["post-44245","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-campaigns","category-endorsements","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharrell Williams Reunites With Mo\u00ebt &amp; Chandon for Ice Imp\u00e9rial Campaign Sequel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharrell Williams Reunites With Mo\u00ebt &amp; Chandon for Ice Imp\u00e9rial Campaign Sequel\" \/>\n<meta property=\"og:description\" content=\"Pharrell Williams has reunited with Mo\u00ebt &amp; Chandon for a new summer campaign and limited-edition bottle celebrating the joys of drinking Champagne on ice, photographed in Saint-Tropez, the French Riviera resort where season four of White Lotus is currently filming. The centerpiece of the new collection is Mo\u00ebt &amp; Chandon Ice Imp\u00e9rial by Pharrell Williams. 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The centerpiece of the new collection is Mo\u00ebt &amp; Chandon Ice Imp\u00e9rial by Pharrell Williams. [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-05T07:11:18+00:00","article_modified_time":"2026-06-05T07:11:31+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Pharrell Williams Reunites With Mo\u00ebt &amp; Chandon for Ice Imp\u00e9rial Campaign Sequel","datePublished":"2026-06-05T07:11:18+00:00","dateModified":"2026-06-05T07:11:31+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel\/"},"wordCount":621,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Alcohol","Campaigns","Endorsement Deals","Music","Product Collaborations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel\/","url":"https:\/\/bookingagentinfo.com\/news\/pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel\/","name":"Pharrell Williams Reunites With Mo\u00ebt &amp; Chandon for Ice Imp\u00e9rial Campaign Sequel","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-05T07:11:18+00:00","dateModified":"2026-06-05T07:11:31+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/pharrell-williams-reunites-with-moet-chandon-for-ice-imperial-campaign-sequel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Pharrell Williams Reunites With Mo\u00ebt &amp; Chandon for Ice Imp\u00e9rial Campaign Sequel"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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