{"id":44125,"date":"2026-06-03T14:55:31","date_gmt":"2026-06-03T14:55:31","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44125"},"modified":"2026-06-03T14:55:47","modified_gmt":"2026-06-03T14:55:47","slug":"chandler-kinney-partners-with-hello-as-first-ever-chief-aura-officer","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/chandler-kinney-partners-with-hello-as-first-ever-chief-aura-officer\/","title":{"rendered":"Chandler Kinney Partners With Hello as First-Ever Chief Aura Officer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">hello has named actress Chandler Kinney its first-ever Chief Aura Officer, a brand-new role created to connect the oral care brand with Gen Z&#8217;s growing obsession with &#8220;aura points&#8221; and intentional self-care routines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand had been planning the CAO reveal since early 2026, with Haussling describing hello&#8217;s strategy as bringing beauty-world cues into the oral care experience, a category shift Gen Z is already driving.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@helloproducts\/video\/7646410973976317215\" data-video-id=\"7646410973976317215\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@helloproducts\" href=\"https:\/\/www.tiktok.com\/@helloproducts?refer=embed\">@helloproducts<\/a> <p>@chandler kinney is our new Chief Aura Officer and tbh, vibes are already off the charts. \ud83d\udcc8 welcome to the Aura Department, where your daily routine gets aura-corrected. \ud83d\ude09 keep an eye out for more \ud83d\udc40\ud83e\udef6 <a title=\"hello\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hello?refer=embed\">#hello<\/a> <a title=\"helloproducts\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/helloproducts?refer=embed\">#helloproducts<\/a> <a title=\"aura\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/aura?refer=embed\">#aura<\/a> <a title=\"toothpaste\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/toothpaste?refer=embed\">#toothpaste<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - helloproducts\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7646411024169519903?refer=embed\">\u266c original sound &#8211; helloproducts<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is a significant first for hello, a Colgate-Palmolive brand that has traditionally leaned away from celebrity-driven campaigns, a departure from its community-first roots that signals a clear new chapter. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a move that mirrors how other health and wellness brands are now chasing Gen Z loyalty through culturally resonant faces, much like <a href=\"https:\/\/bookingagentinfo.com\/news\/demi-lovato-partners-with-therabreath-on-get-ready-fresh-go-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demi Lovato&#8217;s recent partnership with TheraBreath<\/a> embedded oral care into a lifestyle and wellness narrative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Kinney, the deal arrives at a career high. She reprised her fan-favourite werewolf role as Willa in <em>Zombies 4: Dawn of the Vampires<\/em>, which premiered on Disney Channel in July 2025. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now she&#8217;s heading into scripted territory beyond Disney, she is set to star as Kimberly in <em>Elle<\/em>, the highly anticipated <em>Legally Blonde<\/em> prequel series premiering on Prime Video on July 1, 2026. This hello deal lands just ahead of that premiere, putting her squarely in the cultural spotlight heading into summer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, <a href=\"https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/\" target=\"_blank\" rel=\"noreferrer noopener\">Laufey&#8217;s first-ever brand partnership with CHAGEE<\/a> shows how brands are increasingly tapping rising Gen Z talent at the exact moment their cultural relevance peaks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hello&#8217;s move here isn&#8217;t just a celebrity endorsement, it&#8217;s a cultural repositioning. By creating a brand-new executive-style title and handing it to a Gen Z actress with deep Disney roots and a serious mainstream breakout incoming, hello is essentially saying: oral care isn&#8217;t just hygiene anymore, it&#8217;s identity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Chief Aura Officer&#8221; framing is deliberate and native to how Gen Z actually talks, &#8220;aura,&#8221; &#8220;aura points,&#8221; and intentional routines are not marketing buzzwords to this audience; they are part of everyday language. That authenticity gap is what most legacy personal care brands fail to bridge. Hello is trying to close it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kinney is also an interesting choice beyond her follower count. Her fanbase skews young, loyal, and highly engaged, the kind that follows career journeys closely. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With <em>Elle<\/em> premiering weeks after this announcement, hello is positioned to benefit from the wave of press and cultural conversation around her, essentially getting two moments of visibility for one deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will hello&#8217;s pivot toward celebrity-led marketing risk alienating its loyal, community-first base that connected with the brand&#8217;s originally values-driven, no-frills identity? Could the &#8220;Chief Aura Officer&#8221; format become a new template for oral and personal care brands trying to reach Gen Z, and who gets one next?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>hello has named actress Chandler Kinney its first-ever Chief Aura Officer, a brand-new role created to connect the oral care brand with Gen Z&#8217;s growing obsession with &#8220;aura points&#8221; and intentional self-care routines. The brand had been planning the CAO reveal since early 2026, with Haussling describing hello&#8217;s strategy as bringing beauty-world cues into the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,17],"tags":[],"class_list":["post-44125","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chandler Kinney Partners With Hello as First-Ever Chief Aura Officer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/chandler-kinney-partners-with-hello-as-first-ever-chief-aura-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chandler Kinney Partners With Hello as First-Ever Chief Aura Officer\" \/>\n<meta property=\"og:description\" content=\"hello has named actress Chandler Kinney its first-ever Chief Aura Officer, a brand-new role created to connect the oral care brand with Gen Z&#8217;s growing obsession with &#8220;aura points&#8221; and intentional self-care routines. 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