{"id":44121,"date":"2026-06-03T14:31:06","date_gmt":"2026-06-03T14:31:06","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44121"},"modified":"2026-06-24T09:10:06","modified_gmt":"2026-06-24T09:10:06","slug":"jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/","title":{"rendered":"Jason Lewis Stars in New Spiked Pop by Owl&#8217;s Brew Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jason Lewis is making a full-throttle comeback, and he&#8217;s doing it with a can in hand. The <em>Sex and the City<\/em> star, best known for playing Smith Jerrod, has fronted a new campaign for Spiked Pop, the hard soda line from female-founded RTD brand Owl&#8217;s Brew.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign opens with Lewis stepping out of a cab, removing his sunglasses and asking, &#8220;Did you miss me?&#8221; The ad is packed with clever <em>Sex and the City<\/em> callbacks when a Samantha lookalike struts by, he quips, &#8220;Still got a type.&#8221; He even catches a tossed sushi roll, a nod to a memorable scene from the first SATC film, joking, &#8220;I was ready this time.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@theowlsbrew\/video\/7646480510088236302\" data-video-id=\"7646480510088236302\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@theowlsbrew\" href=\"https:\/\/www.tiktok.com\/@theowlsbrew?refer=embed\">@theowlsbrew<\/a> <p>THE HUNK IS BACK and he\u2019s drinking Spiked Pop. Introducing Spiked Pop by Owl\u2019s Brew Hard soda, done clean. Nostalgic soda flavors, made with ingredients that do more than taste good. Use code THEHUNKISBACK for 20% off. <a title=\"spikedpop\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/spikedpop?refer=embed\">#SpikedPop<\/a>\u00a0<a title=\"hardsodadoneclean\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hardsodadoneclean?refer=embed\">#HardSodaDoneClean<\/a>\u00a0<a title=\"drinkwise\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/drinkwise?refer=embed\">#DrinkWise<\/a>\u00a0<a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\">#Ad<\/a> \u2014\u2014 4.8% Alc\/Vol. 110 Calories\/Can. Must be 21+ to purchase and consume. Please enjoy responsibly. Offer valid for a limited time only. Void where prohibited. Intended for U.S. audiences of legal drinking age only.<\/p> <a target=\"_blank\" title=\"\u266c original sound - The Owls Brew\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7646480705203112717?refer=embed\">\u266c original sound &#8211; The Owls Brew<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The 54-year-old stepped away from Hollywood three years ago, relocating to Costa Rica before this high-profile return. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a sharp re-entry, much like <a href=\"https:\/\/bookingagentinfo.com\/news\/robert-pattinson-stars-in-1664-blanc-global-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robert Pattinson&#8217;s cinematic comeback as global ambassador for 1664 Blanc<\/a> earlier this year, Lewis is leveraging a premium beverage deal to reframe his public image. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prior to acting, Lewis modeled for Guess?, Tommy Hilfiger, and Hugo Boss, making this campaign a natural fit. This is his first known partnership with Owl&#8217;s Brew. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spiked Pop, crafted with real juices, botanicals, teas, and herbs, comes in seven flavors and carries no artificial flavors or coloring, a clean-label pitch that matches Lewis&#8217;s re-emergence as a more intentional, values-led public figure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Lewis x Spiked Pop campaign is a masterclass in nostalgia marketing; taking a beloved character, a self-aware celebrity, and a better-for-you product and wrapping them into one highly shareable moment. It&#8217;s not just an ad; it&#8217;s a cultural re-introduction. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Owl&#8217;s Brew, landing a face this recognizable for their Spiked Pop launch signals serious ambitions in the competitive hard soda space. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Lewis, it&#8217;s a calculated pivot, using humor, physique, and pop culture goodwill to remind the world he&#8217;s still very much in the game, on his own terms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does leaning into a two-decade-old TV character help or limit Jason Lewis&#8217;s chances of building a fresh new brand identity? Could this campaign signal that Owl&#8217;s Brew is gearing up for a larger celebrity ambassador strategy as competition in the RTD space heats up?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jason Lewis is making a full-throttle comeback, and he&#8217;s doing it with a can in hand. The Sex and the City star, best known for playing Smith Jerrod, has fronted a new campaign for Spiked Pop, the hard soda line from female-founded RTD brand Owl&#8217;s Brew. The campaign opens with Lewis stepping out of a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,14,11,17],"tags":[197],"class_list":["post-44121","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-campaigns","category-endorsements","category-film-tv","tag-beverages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jason Lewis Stars in New Spiked Pop by Owl&#039;s Brew Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jason Lewis Stars in New Spiked Pop by Owl&#039;s Brew Campaign\" \/>\n<meta property=\"og:description\" content=\"Jason Lewis is making a full-throttle comeback, and he&#8217;s doing it with a can in hand. The Sex and the City star, best known for playing Smith Jerrod, has fronted a new campaign for Spiked Pop, the hard soda line from female-founded RTD brand Owl&#8217;s Brew. The campaign opens with Lewis stepping out of a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T14:31:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-24T09:10:06+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jason Lewis Stars in New Spiked Pop by Owl's Brew Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Jason Lewis Stars in New Spiked Pop by Owl's Brew Campaign","og_description":"Jason Lewis is making a full-throttle comeback, and he&#8217;s doing it with a can in hand. The Sex and the City star, best known for playing Smith Jerrod, has fronted a new campaign for Spiked Pop, the hard soda line from female-founded RTD brand Owl&#8217;s Brew. The campaign opens with Lewis stepping out of a [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-03T14:31:06+00:00","article_modified_time":"2026-06-24T09:10:06+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jason Lewis Stars in New Spiked Pop by Owl&#8217;s Brew Campaign","datePublished":"2026-06-03T14:31:06+00:00","dateModified":"2026-06-24T09:10:06+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/"},"wordCount":387,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Beverages"],"articleSection":["Alcohol","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/","name":"Jason Lewis Stars in New Spiked Pop by Owl's Brew Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-03T14:31:06+00:00","dateModified":"2026-06-24T09:10:06+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jason-lewis-stars-in-new-spiked-pop-by-owls-brew-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jason Lewis Stars in New Spiked Pop by Owl&#8217;s Brew Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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