{"id":44021,"date":"2026-06-02T17:08:31","date_gmt":"2026-06-02T17:08:31","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44021"},"modified":"2026-06-02T17:10:08","modified_gmt":"2026-06-02T17:10:08","slug":"jackie-chan-fronts-trip-com-group-global-china-travel-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/","title":{"rendered":"Jackie Chan Fronts Trip.com Group Global China Travel Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Trip.com Group has launched a global China travel campaign fronted by legendary Hong Kong action star Jackie Chan, with southern China&#8217;s Guilin as its first featured destination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign debuted at Trip.com Group&#8217;s &#8220;Guilin Night&#8221; event, bringing together more than 3,500 international guests from 78 countries and regions. International flight bookings to Guilin grew 75% year-on-year in Q1 2026, ranking it among China&#8217;s fastest-growing cities for global travellers. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@wheninmanila\/video\/7646216417301318928\" data-video-id=\"7646216417301318928\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@wheninmanila\" href=\"https:\/\/www.tiktok.com\/@wheninmanila?refer=embed\">@wheninmanila<\/a> <p>Jackie Chan was recently appointed as the new ambassador for China travel by Trip.com \ud83d\udc99 He said that while he used to bring his movies to people around the world, his new mission is to bring people around the world to China. \ud83d\ude0d <a title=\"metjackiechanforreal\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/metjackiechanforreal?refer=embed\">#MetJackieChanForReal<\/a> <a title=\"jackiechandroneshow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jackiechandroneshow?refer=embed\">#JackieChanDroneShow<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - WhenInManila.com - WhenInManila.com\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-WhenInManilacom-7646216732638202642?refer=embed\">\u266c original sound &#8211; WhenInManila.com &#8211; WhenInManila.com<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign centres on three experiences Chan personally champions: the Li River cruise, the 600-year-old Longji Rice Terraces, and the illuminated underground world of Reed Flute Cave, all framed around cultural connection rather than sightseeing checklists. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evenings come alive through the large-scale Impression Liu Sanjie outdoor performance, directed by filmmaker Zhang Yimou and set against the Li River with hundreds of local performers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Jackie Chan, the Trip.com Group campaign follows his 2024 role as HONOR&#8217;s Year of the Dragon Ambassador for the Magic6 smartphone launch, a deal rooted in Chinese cultural identity, much like this one. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The travel space, however, is a more natural fit for Chan&#8217;s personal brand mission of reintroducing China to global audiences. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/ishowspeed-teams-up-with-expedia-for-global-gen-z-travel-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">iShowSpeed&#8217;s recent collaboration with Expedia<\/a> targeted Gen Z travellers through creator-driven storytelling, Trip.com Group is betting that Chan&#8217;s cross-generational, cross-cultural credibility can do the same for experiential China travel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, <a href=\"https:\/\/bookingagentinfo.com\/news\/olivia-culpo-teams-up-with-samsonite-for-sensory-travel-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olivia Culpo&#8217;s sensory travel campaign with Samsonite<\/a> reinforced that travel deals built on authentic personal narratives consistently outperform generic ad formats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trip.com Group brought in 20 million overseas tourists to China in 2025, with an average stay of 6.1 days and spending 40% higher than in 2024, benefiting 150,000 hotels, scenic spots, and travel agencies. The Guilin campaign is the first major on-the-ground activation under that momentum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trip.com Group isn&#8217;t running a typical destination ad here, it&#8217;s using Jackie Chan to reframe what China travel even means to a global audience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guilin is a smart opening move: visually striking, culturally rich, and far less polarising than major metros. Chan&#8217;s message &#8220;don&#8217;t rush, be curious, come with an open mind&#8221; is doing heavy strategic lifting, shifting the narrative from logistics to emotion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With 75% flight booking growth already happening organically, the campaign arrives at exactly the right moment to pour fuel on an existing fire rather than spark one from scratch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is Guilin&#8217;s 75% flight booking surge sustainable, or will it plateau before Trip.com Group&#8217;s broader 200-million-tourist goal gains full traction? Can Jackie Chan&#8217;s legacy appeal genuinely move younger international travelers who may be less familiar with his filmography?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trip.com Group has launched a global China travel campaign fronted by legendary Hong Kong action star Jackie Chan, with southern China&#8217;s Guilin as its first featured destination. The campaign debuted at Trip.com Group&#8217;s &#8220;Guilin Night&#8221; event, bringing together more than 3,500 international guests from 78 countries and regions. International flight bookings to Guilin grew 75% [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17],"tags":[],"class_list":["post-44021","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jackie Chan Fronts Trip.com Group Global China Travel Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jackie Chan Fronts Trip.com Group Global China Travel Campaign\" \/>\n<meta property=\"og:description\" content=\"Trip.com Group has launched a global China travel campaign fronted by legendary Hong Kong action star Jackie Chan, with southern China&#8217;s Guilin as its first featured destination. The campaign debuted at Trip.com Group&#8217;s &#8220;Guilin Night&#8221; event, bringing together more than 3,500 international guests from 78 countries and regions. International flight bookings to Guilin grew 75% [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-02T17:08:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T17:10:08+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jackie Chan Fronts Trip.com Group Global China Travel Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Jackie Chan Fronts Trip.com Group Global China Travel Campaign","og_description":"Trip.com Group has launched a global China travel campaign fronted by legendary Hong Kong action star Jackie Chan, with southern China&#8217;s Guilin as its first featured destination. The campaign debuted at Trip.com Group&#8217;s &#8220;Guilin Night&#8221; event, bringing together more than 3,500 international guests from 78 countries and regions. International flight bookings to Guilin grew 75% [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-02T17:08:31+00:00","article_modified_time":"2026-06-02T17:10:08+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jackie Chan Fronts Trip.com Group Global China Travel Campaign","datePublished":"2026-06-02T17:08:31+00:00","dateModified":"2026-06-02T17:10:08+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/"},"wordCount":441,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/","name":"Jackie Chan Fronts Trip.com Group Global China Travel Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-02T17:08:31+00:00","dateModified":"2026-06-02T17:10:08+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jackie-chan-fronts-trip-com-group-global-china-travel-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jackie Chan Fronts Trip.com Group Global China Travel Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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