{"id":43976,"date":"2026-06-01T22:51:27","date_gmt":"2026-06-01T22:51:27","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43976"},"modified":"2026-06-01T22:51:41","modified_gmt":"2026-06-01T22:51:41","slug":"julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/","title":{"rendered":"Julia Garner, Giselle &amp; Antonio Banderas Front LOEWE 180th Anniversary Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Founded in 1846, LOEWE is celebrating 180 years, predating the telephone and recognized today as the second-oldest luxury fashion house in the world. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To mark the milestone, the Spanish house has dropped a star-studded anniversary campaign and capsule collection under new creative directors Jack McCollough and Lazaro Hernandez.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LOEWE 180th anniversary campaign\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/80OpwEjQJko?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Julia Garner, who was named LOEWE&#8217;s first global ambassador under the new creative direction in March 2026, leads the campaign. The Emmy and Golden Globe-winning actress, fresh off wrapping Netflix&#8217;s <em>The Altruists<\/em> (also as executive producer), previously fronted campaigns for Gucci and Nespresso before transitioning her luxury alliance to LOEWE. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Julia Garner was <a href=\"https:\/\/bookingagentinfo.com\/news\/julia-garner-named-new-global-ambassador-for-loewe\/\" target=\"_blank\" rel=\"noreferrer noopener\">named global ambassador for Loewe<\/a> earlier this year, signaling a major style pivot for Garner. She&#8217;s set to next appear alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/charlize-theron\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Charlize Theron<\/a> in <em>Tyrant<\/em> and is already generating buzz as Silver Surfer in Marvel&#8217;s <em>Fantastic Four: First Steps<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giselle of globally acclaimed K-pop group <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/aespa\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">aespa<\/a>, a LOEWE brand ambassador since 2024, also features prominently in the campaign, carrying pieces from the house&#8217;s latest leather-goods chapter. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LOEWE has consistently tapped K-pop stars, previously naming <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nct-127\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">NCT&#8217;s<\/a> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/taeyong\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taeyong<\/a> as a global ambassador, cementing the brand&#8217;s strategic ties to Asian pop culture. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This mirrors the approach seen in other heritage brands like when Burberry assembled a diverse, multi-generational cast for its <a href=\"https:\/\/bookingagentinfo.com\/news\/kid-cudi-little-simz-teyana-taylor-others-star-in-burberrys-170th-anniversary-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">own 170th anniversary campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1laga-born actor Antonio Banderas narrates the accompanying animated film, grounding the brand&#8217;s Spanish heritage with personal resonance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Banderas is currently in demand on-screen too, recently joining the cast of the A24 <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/anthony-bourdain\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anthony Bourdain<\/a> biopic <em>Tony<\/em> and the supernatural thriller <em>Unmerciful Good Fortune<\/em> opposite <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rosario-dawson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rosario Dawson<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LOEWE&#8217;s 180th anniversary campaign is a masterclass in blending heritage with cultural currency, anchoring its past with iconic bags while using globally relevant faces like Garner, Giselle, and Banderas to signal where the brand is headed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under McCollough and Hernandez, the house is leaning into a distinctly international, multi-generational identity that feels deliberate, not accidental. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Spanish connection through Banderas adds emotional authenticity to the storytelling, while Garner&#8217;s transition from Gucci to LOEWE shows how luxury houses are actively recruiting Hollywood&#8217;s most critically respected talent, not just its most visible faces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing a heritage craft narrative with K-pop and Hollywood energy make LOEWE&#8217;s 180-year story feel fresher or does it risk diluting the brand&#8217;s identity? With Julia Garner moving on from Gucci to LOEWE, what does that tell us about how luxury brands are competing for A-list talent right now?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founded in 1846, LOEWE is celebrating 180 years, predating the telephone and recognized today as the second-oldest luxury fashion house in the world. To mark the milestone, the Spanish house has dropped a star-studded anniversary campaign and capsule collection under new creative directors Jack McCollough and Lazaro Hernandez. Julia Garner, who was named LOEWE&#8217;s first [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,17,18],"tags":[],"class_list":["post-43976","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Julia Garner, Giselle &amp; Antonio Banderas Front LOEWE 180th Anniversary Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Julia Garner, Giselle &amp; Antonio Banderas Front LOEWE 180th Anniversary Campaign\" \/>\n<meta property=\"og:description\" content=\"Founded in 1846, LOEWE is celebrating 180 years, predating the telephone and recognized today as the second-oldest luxury fashion house in the world. To mark the milestone, the Spanish house has dropped a star-studded anniversary campaign and capsule collection under new creative directors Jack McCollough and Lazaro Hernandez. Julia Garner, who was named LOEWE&#8217;s first [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T22:51:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T22:51:41+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Julia Garner, Giselle &amp; Antonio Banderas Front LOEWE 180th Anniversary Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Julia Garner, Giselle &amp; Antonio Banderas Front LOEWE 180th Anniversary Campaign","og_description":"Founded in 1846, LOEWE is celebrating 180 years, predating the telephone and recognized today as the second-oldest luxury fashion house in the world. To mark the milestone, the Spanish house has dropped a star-studded anniversary campaign and capsule collection under new creative directors Jack McCollough and Lazaro Hernandez. Julia Garner, who was named LOEWE&#8217;s first [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-01T22:51:27+00:00","article_modified_time":"2026-06-01T22:51:41+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Julia Garner, Giselle &amp; Antonio Banderas Front LOEWE 180th Anniversary Campaign","datePublished":"2026-06-01T22:51:27+00:00","dateModified":"2026-06-01T22:51:41+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/"},"wordCount":428,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Fashion","Film\/TV","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/","name":"Julia Garner, Giselle &amp; Antonio Banderas Front LOEWE 180th Anniversary Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-01T22:51:27+00:00","dateModified":"2026-06-01T22:51:41+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/julia-garner-giselle-antonio-banderas-front-loewe-180th-anniversary-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Julia Garner, Giselle &amp; Antonio Banderas Front LOEWE 180th Anniversary Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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