{"id":43876,"date":"2026-05-30T02:07:38","date_gmt":"2026-05-30T02:07:38","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43876"},"modified":"2026-05-30T02:14:39","modified_gmt":"2026-05-30T02:14:39","slug":"alix-earle-sydney-sweeney-ice-spice-more-invest-in-ai-powered-shopping-app-phia","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/alix-earle-sydney-sweeney-ice-spice-more-invest-in-ai-powered-shopping-app-phia\/","title":{"rendered":"Alix Earle, Sydney Sweeney, Ice Spice & More Invest in AI-Powered Shopping App Phia"},"content":{"rendered":"\n

Phia, the AI-powered shopping app co-founded by Phoebe Gates<\/a> and Sophia Kianni, just revealed the celebrity roster behind its blockbuster Series A. <\/p>\n\n\n\n

The $35.5 million round is backed by a “who’s who” of Hollywood, music, and tech, including Alix Earle, Ice Spice, Khlo\u00e9 Kardashian, Charles Porch of OpenAI, and Allison Ellsworth<\/a> of Poppi. Other notable names include Sydney Sweeney, Paris Hilton, Karlie Kloss, Mindy Kaling<\/a>, Halsey<\/a>, Gunna<\/a>, Shaboozey<\/a>, and Priyanka Chopra.<\/p>\n\n\n\n

Earle, who recently launched her own skincare brand Reale Actives and fronted a campaign for Hawaiian Tropic, fits Phia’s Gen Z-first ethos perfectly, making her buy-in more than symbolic. With over 14 million followers across TikTok and Instagram, Earle has become one of the most bankable influencer-founders of 2026. <\/p>\n\n\n\n

Sweeney, fresh off the massive box-office success of The Housemaid<\/em> and currently airing Euphoria<\/em> Season 3, brings film-to-fashion crossover clout. She also has recent brand partnerships with American Eagle and Dr. Squatch.<\/p>\n\n\n\n

This celebrity-investor model is gaining real traction. Much like Jon Bon Jovi’s investor partnership with Gorgie<\/a> and Meghan Markle’s stake in Oneoff<\/a>, stars are increasingly moving beyond endorsements into equity.<\/p>\n\n\n\n

Phia helps shoppers compare prices across retailers and find secondhand alternatives, so if you’re about to pay full price for a dress, Phia shows you the same item on Poshmark for less. <\/p>\n\n\n\n

The platform has grown a following of over two million people and reached hundreds of millions of views through founder-led social content rather than traditional advertising.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

This isn’t just a celebrity-backed app story, it’s a signal of where the influencer economy is heading. Stars like Earle and Sweeney aren’t waiting to be hired; they’re buying into the brands their audiences already trust. <\/p>\n\n\n\n

Phia’s roster reads less like a PR list and more like a strategic coalition, blending Gen Z tastemakers, legacy entertainers, and serious tech operators (Robinhood’s Vladimir Tenev, ElevenLabs’ Mati Staniszewski) under one roof. <\/p>\n\n\n\n

Does having over 30 celebrity investors actually help a brand build trust? Is Alix Earle becoming the new blueprint for influencer-turned-businesswoman in the AI era? Will Phia’s celebrity investors become active promoters, or is this purely a financial bet?<\/p>\n","protected":false},"excerpt":{"rendered":"

Phia, the AI-powered shopping app co-founded by Phoebe Gates and Sophia Kianni, just revealed the celebrity roster behind its blockbuster Series A. The $35.5 million round is backed by a “who’s who” of Hollywood, music, and tech, including Alix Earle, Ice Spice, Khlo\u00e9 Kardashian, Charles Porch of OpenAI, and Allison Ellsworth of Poppi. Other notable […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,17,21,13,18],"tags":[],"class_list":["post-43876","post","type-post","status-publish","format-standard","hentry","category-digital","category-film-tv","category-influencers","category-investments","category-music"],"acf":[],"yoast_head":"\nAlix Earle, Sydney Sweeney, Ice Spice & More Invest in AI-Powered Shopping App Phia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/alix-earle-sydney-sweeney-ice-spice-more-invest-in-ai-powered-shopping-app-phia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alix Earle, Sydney Sweeney, Ice Spice & More Invest in AI-Powered Shopping App Phia\" \/>\n<meta property=\"og:description\" content=\"Phia, the AI-powered shopping app co-founded by Phoebe Gates and Sophia Kianni, just revealed the celebrity roster behind its blockbuster Series A. The $35.5 million round is backed by a “who’s who” of Hollywood, music, and tech, including Alix Earle, Ice Spice, Khlo\u00e9 Kardashian, Charles Porch of OpenAI, and Allison Ellsworth of Poppi. 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