{"id":43865,"date":"2026-05-30T01:18:55","date_gmt":"2026-05-30T01:18:55","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43865"},"modified":"2026-05-30T01:19:08","modified_gmt":"2026-05-30T01:19:08","slug":"coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/","title":{"rendered":"Coco Gauff Teams Up With New Balance for Roland Garros 2026 Performance Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Coco Gauff and New Balance are back in Paris. The Boston-based brand launched the New Balance Coco CG2 &#8220;Roland Garros&#8221; during its annual Grey Days event, a month-long May celebration of the grey tones the brand has leaned on since its 1980s running heyday. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign centres on a greyish-purple upper with pale pink on the outsole and a custom Coco croissant graphic on the tongue tag, a playful tournament-specific detail that captures the Paris spirit without being heavy-handed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;As everyone knows, Paris is my favorite city and this kit captures everything I love about it \u2014 elegance and sophistication with a little bit of edge,&#8221; said Gauff in a press release. &#8220;We wanted to create something that lets me feel confident, while honoring the fashion and culture that makes the city so iconic.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 22-year-old arrives in Paris as the fourth seed, looking to become just the second woman in recent years to repeat as Roland Garros champion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a massive moment for New Balance, whose tennis division is anchored entirely around Gauff, a roster that also includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tommy-paul\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tommy Paul<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sorana-cirstea\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sorana Cirstea<\/a>, McCartney Kessler, and Jordan Thompson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the court, much like <a href=\"https:\/\/bookingagentinfo.com\/news\/venus-williams-named-first-ambassador-for-gatorade-body-of-science-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Venus Williams recently landed a landmark deal with Gatorade<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/naomi-osaka-teams-up-with-olly-for-do-what-serves-you-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Naomi Osaka partnered with Olly Wellness<\/a> on a lifestyle campaign, Gauff continues to expand her brand footprint beyond tennis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She recently became a global ambassador for Mercedes-Benz, with the German automaker announcing the partnership in late 2025. Her other current partners include L&#8217;Or\u00e9al&#8217;s Carol&#8217;s Daughter, Rolex, Bose, Head, Barilla, UPS, and Baker Tilly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For New Balance, this campaign follows a string of high-profile Gauff activations, including the Coco Delray lifestyle shoe launch in March 2025 and a high-fashion New Balance x Miu Miu collaboration in April 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is more than a shoe drop, it&#8217;s New Balance doubling down on the strategy that&#8217;s made it the most culturally credible brand in women&#8217;s tennis right now. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every outfit and campaign is grounded in Gauff&#8217;s personality (her interests, background, and story) and the Miu Miu collaboration last year proved the brand is willing to go further than any competitor in blurring the lines between performance and high fashion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That makes this Roland Garros campaign more than a colour story; it&#8217;s a proof point that Gauff and New Balance aren&#8217;t just selling tennis gear, they&#8217;re building a cultural moment around every tournament she enters. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The retail pair being <em>identical<\/em> to the on-court pair? That&#8217;s deliberate accessibility, it lets fans literally wear what a Grand Slam champion wears on the world&#8217;s biggest clay court.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Gauff chasing back-to-back Roland Garros titles, could this become New Balance&#8217;s most commercially successful tennis campaign ever? New Balance already pushed boundaries with the Miu Miu collab, is a luxury fashion house partnership at a Grand Slam the new template for elite sportswear branding?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coco Gauff and New Balance are back in Paris. The Boston-based brand launched the New Balance Coco CG2 &#8220;Roland Garros&#8221; during its annual Grey Days event, a month-long May celebration of the grey tones the brand has leaned on since its 1980s running heyday. The campaign centres on a greyish-purple upper with pale pink on [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,176,160],"tags":[],"class_list":["post-43865","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fitness","category-tennis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coco Gauff Teams Up With New Balance for Roland Garros 2026 Performance Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coco Gauff Teams Up With New Balance for Roland Garros 2026 Performance Campaign\" \/>\n<meta property=\"og:description\" content=\"Coco Gauff and New Balance are back in Paris. The Boston-based brand launched the New Balance Coco CG2 &#8220;Roland Garros&#8221; during its annual Grey Days event, a month-long May celebration of the grey tones the brand has leaned on since its 1980s running heyday. The campaign centres on a greyish-purple upper with pale pink on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-30T01:18:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-30T01:19:08+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coco Gauff Teams Up With New Balance for Roland Garros 2026 Performance Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Coco Gauff Teams Up With New Balance for Roland Garros 2026 Performance Campaign","og_description":"Coco Gauff and New Balance are back in Paris. The Boston-based brand launched the New Balance Coco CG2 &#8220;Roland Garros&#8221; during its annual Grey Days event, a month-long May celebration of the grey tones the brand has leaned on since its 1980s running heyday. The campaign centres on a greyish-purple upper with pale pink on [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-30T01:18:55+00:00","article_modified_time":"2026-05-30T01:19:08+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Coco Gauff Teams Up With New Balance for Roland Garros 2026 Performance Campaign","datePublished":"2026-05-30T01:18:55+00:00","dateModified":"2026-05-30T01:19:08+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/"},"wordCount":492,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fitness","Tennis"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/","name":"Coco Gauff Teams Up With New Balance for Roland Garros 2026 Performance Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-30T01:18:55+00:00","dateModified":"2026-05-30T01:19:08+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/coco-gauff-teams-up-with-new-balance-for-roland-garros-2026-performance-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Coco Gauff Teams Up With New Balance for Roland Garros 2026 Performance Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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