{"id":43849,"date":"2026-05-29T20:47:00","date_gmt":"2026-05-29T20:47:00","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43849"},"modified":"2026-05-29T20:48:42","modified_gmt":"2026-05-29T20:48:42","slug":"kali-uchis-partners-with-att-for-connecting-changes-everything-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/kali-uchis-partners-with-att-for-connecting-changes-everything-campaign\/","title":{"rendered":"Kali Uchis Partners With AT&#038;T for &#8220;Connecting Changes Everything&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kali Uchis is the latest A-lister to front AT&amp;T&#8217;s long-running &#8220;Connecting Changes Everything&#8221; campaign, in a deal brokered by THE TEAM. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cinematic spot opens with Uchis navigating a packed sidewalk, narrating: <em>&#8220;Things can get a little crazy sometimes. Work, family, art, keep up the pace&#8230;&#8221;<\/em>, before a ringing phone transports her into a quiet garden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;True inspiration and a connection to what&#8217;s real&#8230; this is something we feel in the quiet moments,&#8221; she reflects, driving home the campaign&#8217;s core message that intimate human moments change us for the better.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@kuchispage\/video\/7645139110671158541\" data-video-id=\"7645139110671158541\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@kuchispage\" href=\"https:\/\/www.tiktok.com\/@kuchispage?refer=embed\">@kuchispage<\/a> <p>@Kali Uchis collaboration with @AT&#038;T <a title=\"kaliuchis\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kaliuchis?refer=embed\">#kaliuchis<\/a> at&#038;t <a title=\"peace\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/peace?refer=embed\">#peace<\/a> <a title=\"fyp\u30b7\u309aviral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp%E3%82%B7%E3%82%9Aviral?refer=embed\">#fyp\u30b7\u309aviral<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - \u00b0\ud801\ude5a\ud835\ude46\ud835\ude6a\ud835\ude58\ud835\ude5d\ud835\ude5e\ud835\ude68\ud835\ude65\ud835\ude56\ud835\ude5c\ud835\ude5a\u02da\ud83c\udf70 \u22c6\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7645139132913666829?refer=embed\">\u266c original sound &#8211; \u00b0\ud801\ude5a\ud835\ude46\ud835\ude6a\ud835\ude58\ud835\ude5d\ud835\ude5e\ud835\ude68\ud835\ude65\ud835\ude56\ud835\ude5c\ud835\ude5a\u02da\ud83c\udf70 \u22c6<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is a natural fit for AT&amp;T, a brand that has consistently bet on cultural heavyweights to carry its story, from LeBron James&#8217; multi-year ambassador deal, to Megan Thee Stallion&#8217;s high-energy fiber push, to the viral Super Bowl pairing of Demi Moore and Mila Kunis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the sports world, the brand has made similarly bold moves. This year, <a href=\"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jayson Tatum and Candace Parker led AT&amp;T&#8217;s March Madness campaign<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/\" target=\"_blank\" rel=\"noreferrer noopener\">NBA icon Chris Paul was named a full AT&amp;T brand ambassador<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Uchis, this adds to a growing endorsement portfolio that has included Calvin Klein and Adidas. Musically, she is at a peak: her bilingual fifth studio album <em>Sincerely<\/em> (May 2025, Capitol Records) and its <em>P.S.<\/em> deluxe expansion earned widespread critical acclaim, while &#8220;Mu\u00e9velo&#8221; exploded on TikTok. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having wrapped The Sincerely, Tour across North and South America, she now heads into her <em>For The Girls Tour<\/em> in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AT&amp;T&#8217;s casting of Kali Uchis is deliberate and smart. She doesn&#8217;t just bring star power, she brings a multi-generational, bilingual, culturally fluid fan base that mirrors exactly the kind of diverse audience AT&amp;T wants to reach in 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tone of the ad (meditative, cinematic, introspective) also marks a shift from the brand&#8217;s typically flashy and comedic approach (think Demi Moore and Mila Kunis at a high school reunion). With Uchis at her commercial peak post-<em>Sincerely<\/em>, AT&amp;T is tapping into a moment, not just a name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does the moody, cinematic tone of this ad feel like the right direction for AT&amp;T&#8217;s brand, or is it a risk compared to their louder, comedy-driven campaigns? With Kali Uchis&#8217; bilingual, crossover appeal, is AT&amp;T making a calculated push into Latin American and multicultural markets? Could this partnership lead to a longer ambassador deal, and what would a multi-year Kali Uchis x AT&amp;T campaign look like?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kali Uchis is the latest A-lister to front AT&amp;T&#8217;s long-running &#8220;Connecting Changes Everything&#8221; campaign, in a deal brokered by THE TEAM. The cinematic spot opens with Uchis navigating a packed sidewalk, narrating: &#8220;Things can get a little crazy sometimes. Work, family, art, keep up the pace&#8230;&#8221;, before a ringing phone transports her into a quiet [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,18],"tags":[],"class_list":["post-43849","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kali Uchis Partners With AT&amp;T for &quot;Connecting Changes Everything&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/kali-uchis-partners-with-att-for-connecting-changes-everything-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kali Uchis Partners With AT&amp;T for &quot;Connecting Changes Everything&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Kali Uchis is the latest A-lister to front AT&amp;T&#8217;s long-running &#8220;Connecting Changes Everything&#8221; campaign, in a deal brokered by THE TEAM. 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