{"id":43838,"date":"2026-05-29T19:34:33","date_gmt":"2026-05-29T19:34:33","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43838"},"modified":"2026-05-29T19:34:50","modified_gmt":"2026-05-29T19:34:50","slug":"chase-rice-teams-up-with-coors-banquet-and-wrangler-for-music-infused-denim-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/chase-rice-teams-up-with-coors-banquet-and-wrangler-for-music-infused-denim-campaign\/","title":{"rendered":"Chase Rice Teams Up With Coors Banquet and Wrangler for Music-Infused Denim Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chase Rice is making country music history, literally stitched into denim. Coors Banquet and Wrangler have reunited for their third collaboration, this time bringing in award-winning country artist and longtime Coors Banquet fan Chase Rice to anchor the campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Written by Rice alongside Dan Couch and Oscar Charles, &#8220;Connie Lou&#8221; is a tribute to his mother, tracing the early romance of his parents against a backdrop of rodeos, dance halls, and small-town America, with lyrics that directly nod to both brands. Rice debuted the track for his mother at Red Rocks before its official release, calling it her long-overdue moment in his music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rice has been a Coors Banquet brand ambassador since August 2022 and also holds an active partnership with HEYDUDE footwear since June 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His relationship with the brand runs deeper than a deal, he previously wrote a song titled &#8220;Mr. Coors&#8221; and his father appeared holding two Banquets on the cover of his &#8220;Cowboys&#8221; record.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wrangler has an established history of country music tie-ins. Just as <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lainey-wilson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lainey Wilson<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/lainey-wilson-and-wrangler-launch-new-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in her own Wrangler collection<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/lainey-wilson-stars-in-new-campaign-for-coors-light\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted a Coors Light campaign<\/a>, the brand has worked with major country names including <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/george-strait\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">George Strait<\/a>, Lainey Wilson, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cody-johnson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cody Johnson<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in authentic brand alignment. Rice didn&#8217;t just sign a check, he wrote the song, told his family&#8217;s story, and premiered it through a pair of jeans. That&#8217;s not a typical brand deal; it&#8217;s cultural co-authorship. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Coors Banquet and Wrangler, adding a musician to their third collab smartly upgrades the merch drop into a full music event, complete with a fan contest, a pop-up Nashville launch, and a streaming song drop. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Beer Chords&#8221; format is genuinely novel, turning a product into a song&#8217;s world premiere is a playbook other brands will almost certainly try to copy heading into festival season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does tying a song&#8217;s debut to a fashion drop change how we think about music marketing? What does it mean for a brand deal when an artist has already been writing songs about a brand for years before signing? As Coors Banquet and Wrangler deepen their collab history, which country artist would be the boldest next choice to carry their next campaign?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chase Rice is making country music history, literally stitched into denim. Coors Banquet and Wrangler have reunited for their third collaboration, this time bringing in award-winning country artist and longtime Coors Banquet fan Chase Rice to anchor the campaign. Written by Rice alongside Dan Couch and Oscar Charles, &#8220;Connie Lou&#8221; is a tribute to his [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,12,14,28,11,24,18,175],"tags":[],"class_list":["post-43838","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-brand-ambassador","category-campaigns","category-country","category-endorsements","category-fashion","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chase Rice Teams Up With Coors Banquet and Wrangler for Music-Infused Denim Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/chase-rice-teams-up-with-coors-banquet-and-wrangler-for-music-infused-denim-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chase Rice Teams Up With Coors Banquet and Wrangler for Music-Infused Denim Campaign\" \/>\n<meta property=\"og:description\" content=\"Chase Rice is making country music history, literally stitched into denim. Coors Banquet and Wrangler have reunited for their third collaboration, this time bringing in award-winning country artist and longtime Coors Banquet fan Chase Rice to anchor the campaign. Written by Rice alongside Dan Couch and Oscar Charles, &#8220;Connie Lou&#8221; is a tribute to his [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/chase-rice-teams-up-with-coors-banquet-and-wrangler-for-music-infused-denim-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T19:34:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T19:34:50+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chase Rice Teams Up With Coors Banquet and Wrangler for Music-Infused Denim Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/chase-rice-teams-up-with-coors-banquet-and-wrangler-for-music-infused-denim-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Chase Rice Teams Up With Coors Banquet and Wrangler for Music-Infused Denim Campaign","og_description":"Chase Rice is making country music history, literally stitched into denim. Coors Banquet and Wrangler have reunited for their third collaboration, this time bringing in award-winning country artist and longtime Coors Banquet fan Chase Rice to anchor the campaign. Written by Rice alongside Dan Couch and Oscar Charles, &#8220;Connie Lou&#8221; is a tribute to his [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/chase-rice-teams-up-with-coors-banquet-and-wrangler-for-music-infused-denim-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-29T19:34:33+00:00","article_modified_time":"2026-05-29T19:34:50+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/chase-rice-teams-up-with-coors-banquet-and-wrangler-for-music-infused-denim-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/chase-rice-teams-up-with-coors-banquet-and-wrangler-for-music-infused-denim-campaign\/"},"author":{"name":"Timeyin 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