{"id":43833,"date":"2026-05-29T18:43:56","date_gmt":"2026-05-29T18:43:56","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43833"},"modified":"2026-05-29T18:44:06","modified_gmt":"2026-05-29T18:44:06","slug":"olivia-miles-stars-in-tampax-starter-kit-confidence-building-campaign-for-teens","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/olivia-miles-stars-in-tampax-starter-kit-confidence-building-campaign-for-teens\/","title":{"rendered":"Olivia Miles Stars in Tampax \u201cStarter Kit\u201d Confidence-Building Campaign for Teens"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Olivia Miles is making her mark on and off the court simultaneously. Seven games into her professional debut with the Minnesota Lynx, the rookie guard has already tied <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/caitlin-clark\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Caitlin Clark<\/a> as the fastest player in WNBA history to reach 100 points and 40 assists, and now she&#8217;s the lead spokesperson for Tampax&#8217;s new Starter Kit campaign targeting teen girls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Launched on World Menstrual Hygiene Day, the campaign distributed 4.8 million tampons through youth sports events and recreation centers nationwide. The Tampax Starter Kit features 12 tampons in two absorbencies with step-by-step visual instructions on every wrapper. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tampaxofficial\/video\/7644651595027713311\" data-video-id=\"7644651595027713311\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@tampaxofficial\" href=\"https:\/\/www.tiktok.com\/@tampaxofficial?refer=embed\">@tampaxofficial<\/a> <p>POV: @liv is making her mark on the WNBA and Tampax Radiant has her back. Confidence and control never go out of style. \ud83d\udcab <a title=\"tampaxradiant\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tampaxradiant?refer=embed\">#TampaxRadiant<\/a> <a title=\"confidenceincontrol\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/confidenceincontrol?refer=embed\">#ConfidenceInControl<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Tampax US\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7644651625759378207?refer=embed\">\u266c original sound &#8211; Tampax US<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">New global P&amp;G research shows over one-third of girls (ages 11\u201317) understand their skin better than their period, and 56% say they feel unprepared to manage menstruation because they feel awkward asking questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Miles&#8217; second confirmed Tampax activation in 2026. She previously <a href=\"https:\/\/bookingagentinfo.com\/news\/olivia-miles-partners-with-tampax-for-queens-court-fan-experience-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted the brand&#8217;s &#8220;Queen&#8217;s Court&#8221; fan experience at the 2026 WNBA Draft in April<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Tampax, Miles holds a multiyear deal with Unrivaled signed days before the draft. Tampax, a Procter &amp; Gamble brand with over 80 years in the category, has a well-documented history of athlete and celebrity-driven campaigns, previously working with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/serena-williams\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Serena Williams<\/a> (2009), <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/amy-schumer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amy Schumer<\/a> (2020), and more recently <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/marsai-martin\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marsai Martin<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/angel-reese\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Angel Reese<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/flaujae\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flau&#8217;jae Johnson<\/a> on period education. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/lauren-betts-signs-shoe-deal-with-reebok-following-wnba-draft\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lauren Betts landing a Reebok shoe deal post-draft<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/isabelle-harrison-partners-with-one-size-for-new-beauty-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Isabelle Harrison&#8217;s partnership with One Size on a beauty campaign<\/a>, Miles is evidence that the 2026 WNBA draft class is building serious commercial portfolios from day one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is more than a celebrity product placement, it&#8217;s a cultural signal. Tampax isn&#8217;t just putting Miles&#8217; name on a box; they&#8217;re investing in a confidence-first narrative that meets young girls exactly where the discomfort lives. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing a WNBA rookie at the peak of her buzz cycle is deliberate: Miles&#8217; demographic pull is precisely the teenage and young adult audience the Starter Kit is designed for. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And making this a <em>second<\/em> activation in the same year (following Queen&#8217;s Court) signals that Miles isn&#8217;t a one-off talent check for the brand, she&#8217;s becoming a genuine brand pillar within the Tampax women&#8217;s sports strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that Tampax distributed 4.8 million physical products, not just ran ads, shows this is a market penetration play, not just a PR moment. There&#8217;s real infrastructure behind it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Tampax now deepening its commitment to women&#8217;s sports through both athlete partnerships and product distribution, is this the new blueprint for how personal care brands should enter the WNBA ecosystem? Is the WNBA becoming the single most powerful platform for brands looking to authentically reach young women, and are brands like Tampax getting in early enough?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Olivia Miles is making her mark on and off the court simultaneously. Seven games into her professional debut with the Minnesota Lynx, the rookie guard has already tied Caitlin Clark as the fastest player in WNBA history to reach 100 points and 40 assists, and now she&#8217;s the lead spokesperson for Tampax&#8217;s new Starter Kit [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,15],"tags":[45],"class_list":["post-43833","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-sports","tag-wnba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Olivia Miles Stars in Tampax \u201cStarter Kit\u201d Confidence-Building Campaign for Teens<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/olivia-miles-stars-in-tampax-starter-kit-confidence-building-campaign-for-teens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olivia Miles Stars in Tampax \u201cStarter Kit\u201d Confidence-Building Campaign for Teens\" \/>\n<meta property=\"og:description\" content=\"Olivia Miles is making her mark on and off the court simultaneously. Seven games into her professional debut with the Minnesota Lynx, the rookie guard has already tied Caitlin Clark as the fastest player in WNBA history to reach 100 points and 40 assists, and now she&#8217;s the lead spokesperson for Tampax&#8217;s new Starter Kit [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/olivia-miles-stars-in-tampax-starter-kit-confidence-building-campaign-for-teens\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T18:43:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T18:44:06+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Olivia Miles Stars in Tampax \u201cStarter Kit\u201d Confidence-Building Campaign for Teens","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/olivia-miles-stars-in-tampax-starter-kit-confidence-building-campaign-for-teens\/","og_locale":"en_US","og_type":"article","og_title":"Olivia Miles Stars in Tampax \u201cStarter Kit\u201d Confidence-Building Campaign for Teens","og_description":"Olivia Miles is making her mark on and off the court simultaneously. Seven games into her professional debut with the Minnesota Lynx, the rookie guard has already tied Caitlin Clark as the fastest player in WNBA history to reach 100 points and 40 assists, and now she&#8217;s the lead spokesperson for Tampax&#8217;s new Starter Kit [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/olivia-miles-stars-in-tampax-starter-kit-confidence-building-campaign-for-teens\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-29T18:43:56+00:00","article_modified_time":"2026-05-29T18:44:06+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 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