{"id":43817,"date":"2026-05-29T16:37:51","date_gmt":"2026-05-29T16:37:51","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43817"},"modified":"2026-05-29T16:38:02","modified_gmt":"2026-05-29T16:38:02","slug":"xg-teams-up-with-casio-g-shock-for-tigers-of-asia-limited-edition-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/xg-teams-up-with-casio-g-shock-for-tigers-of-asia-limited-edition-campaign\/","title":{"rendered":"XG Teams Up With Casio G-SHOCK for \u201cTigers of Asia\u201d Limited Edition Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Casio Computer Co., Ltd. announced on May 28, 2026 the release of two new G-SHOCK collaboration watches featuring XG, the GM-S5600XG and GMA-S110XG. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The drop marks the first co-designed product since Casio appointed the seven-member group as G-SHOCK&#8217;s global ambassadors in July 2025, launching around the &#8220;No Destination&#8221; campaign slogan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The GM-S5600XG is built on the iconic 5600 line and features rainbow vapor-deposited glass that shifts color by viewing angle, while the GMA-S110XG stands out with a vivid pink marbled finish crafted using Garal color-molding techniques, a nod to the energetic vibe of 1990s R&amp;B. Both models carry the XG logo on the dial, band loop, and case back.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"XG\u304cG-SHOCK\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u3064\u3044\u3066\u8a9e\u308b\u30b9\u30da\u30b7\u30e3\u30eb\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\uff5cCASIO G-SHOCK\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OYPEBo4_HZ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On the brand side, G-SHOCK has a consistent track record of music-driven collaborations. In February 2024, Casio released watches in partnership with K-pop girl group <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/itzy\/\" target=\"_blank\" rel=\"noreferrer noopener\">ITZY<\/a>, whom the brand had signed as ambassador in 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More recently, in a move similar to <a href=\"https:\/\/bookingagentinfo.com\/news\/j-balvin-reunites-with-casio-for-limited-edition-crw001jb-9-ring-watch-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">J Balvin&#8217;s G-SHOCK limited edition collaboration<\/a>, Casio also announced in February 2026 an ambassador partnership with pro skateboarder <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/yuto-horigome\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yuto Horigome<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For XG, the G-SHOCK deal fits into a growing brand portfolio. The group serves as ambassadors for ANESSA, the Shiseido-owned sunscreen brand, and previously partnered with McDonald&#8217;s Japan. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The watch drop arrives as XG rides peak momentum: they became the first Japanese artists to perform on the main stage at Coachella in 2025 and their mini-album &#8220;Awe&#8221; entered the Billboard 200. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their debut full-length album &#8220;The Core &#8211; \u6838&#8221; was released January 23, 2026, followed immediately by the launch of &#8220;The Core&#8221; world tour in February 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/erling-haaland-partners-with-breitling-on-cosmic-inspired-chronomat-watch-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erling Haaland&#8217;s Breitling Chronomat collaboration<\/a> signals a wider shift of athletes and artists entering premium watch culture, XG&#8217;s G-SHOCK collab underscores how global stars are becoming legitimate forces in the watch accessories space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a merch drop, it&#8217;s a statement. XG landing their first co-designed G-SHOCK watch less than a year after being named global ambassador is unusually fast for a brand of Casio&#8217;s scale, and it signals just how serious G-SHOCK is about capturing the Gen Z and millennial female market in Asia and beyond. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 1990s R&amp;B aesthetic on the GMA-S110XG is a deliberate creative signal, XG isn&#8217;t just a K-pop adjacent act wearing watches for a photoshoot. They&#8217;re actively shaping the visual language of the product. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with &#8220;The Core&#8221; world tour currently running across Asia, North America, Europe, and Australia, the timing of this drop gives G-SHOCK a live global stage that money typically can&#8217;t buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With G-SHOCK having now backed both ITZY and XG as ambassadors, is the brand deliberately building a female-led music strategy in Asia? Could this limited edition collaboration expand into a permanent XG x G-SHOCK product line given the strength of their ongoing ambassadorship?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Casio Computer Co., Ltd. announced on May 28, 2026 the release of two new G-SHOCK collaboration watches featuring XG, the GM-S5600XG and GMA-S110XG. The drop marks the first co-designed product since Casio appointed the seven-member group as G-SHOCK&#8217;s global ambassadors in July 2025, launching around the &#8220;No Destination&#8221; campaign slogan. The GM-S5600XG is built on [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,18,175],"tags":[],"class_list":["post-43817","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>XG Teams Up With Casio G-SHOCK for \u201cTigers of Asia\u201d Limited Edition Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/xg-teams-up-with-casio-g-shock-for-tigers-of-asia-limited-edition-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XG Teams Up With Casio G-SHOCK for \u201cTigers of Asia\u201d Limited Edition Campaign\" \/>\n<meta property=\"og:description\" content=\"Casio Computer Co., Ltd. announced on May 28, 2026 the release of two new G-SHOCK collaboration watches featuring XG, the GM-S5600XG and GMA-S110XG. The drop marks the first co-designed product since Casio appointed the seven-member group as G-SHOCK&#8217;s global ambassadors in July 2025, launching around the &#8220;No Destination&#8221; campaign slogan. 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The drop marks the first co-designed product since Casio appointed the seven-member group as G-SHOCK&#8217;s global ambassadors in July 2025, launching around the &#8220;No Destination&#8221; campaign slogan. The GM-S5600XG is built on [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/xg-teams-up-with-casio-g-shock-for-tigers-of-asia-limited-edition-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-29T16:37:51+00:00","article_modified_time":"2026-05-29T16:38:02+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/xg-teams-up-with-casio-g-shock-for-tigers-of-asia-limited-edition-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/xg-teams-up-with-casio-g-shock-for-tigers-of-asia-limited-edition-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"XG Teams Up With Casio G-SHOCK for \u201cTigers of Asia\u201d Limited Edition Campaign","datePublished":"2026-05-29T16:37:51+00:00","dateModified":"2026-05-29T16:38:02+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/xg-teams-up-with-casio-g-shock-for-tigers-of-asia-limited-edition-campaign\/"},"wordCount":484,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Music","Product Collaborations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/xg-teams-up-with-casio-g-shock-for-tigers-of-asia-limited-edition-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/xg-teams-up-with-casio-g-shock-for-tigers-of-asia-limited-edition-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/xg-teams-up-with-casio-g-shock-for-tigers-of-asia-limited-edition-campaign\/","name":"XG Teams Up With Casio G-SHOCK for \u201cTigers of Asia\u201d Limited Edition Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-29T16:37:51+00:00","dateModified":"2026-05-29T16:38:02+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/xg-teams-up-with-casio-g-shock-for-tigers-of-asia-limited-edition-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/xg-teams-up-with-casio-g-shock-for-tigers-of-asia-limited-edition-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/xg-teams-up-with-casio-g-shock-for-tigers-of-asia-limited-edition-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"XG Teams Up With Casio G-SHOCK for \u201cTigers of Asia\u201d Limited Edition Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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