{"id":43813,"date":"2026-05-29T16:14:43","date_gmt":"2026-05-29T16:14:43","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43813"},"modified":"2026-05-29T16:14:58","modified_gmt":"2026-05-29T16:14:58","slug":"g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/","title":{"rendered":"G-DRAGON Fronts PEACEMINUSONE x Nike \u201cTigers of Asia\u201d World Cup 2026 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">G-Dragon is taking his cultural footprint to the pitch. The K-pop icon and founder of PEACEMINUSONE has been tapped to front Nike&#8217;s &#8220;Tigers of Asia&#8221; campaign, a limited capsule collection developed with the Korea Football Association ahead of the 2026 FIFA World Cup. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">South Korea was the only Asian nation selected for Nike&#8217;s global World Cup collaboration project, which spans seven national football associations and streetwear brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike&#8217;s World Cup Cryoshot collab has already touched down in Nigeria with Slawn, the Netherlands with Patta, Canada with NOCTA, and England with Palace, and now South Korea gets its moment with PEACEMINUSONE at the helm. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t G-Dragon&#8217;s first rodeo with the Swoosh. His previous &#8220;Para-Noise&#8221; and &#8220;Kwondo&#8221; Nike sneakers consistently sold out in seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the brand side, Nike&#8217;s World Cup collaborator roster reinforces its growing strategy of merging sport with fashion culture. The full lineup includes Jacquemus x France, NOCTA x Canada, Palace x England, Patta x Netherlands, Slawn x Nigeria, and Virgil Abloh Archive x USA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/news\/drake-and-kevin-durant-team-up-for-nike-kd19-campaign-spot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drake and Kevin Durant&#8217;s recent Nike KD19 campaign<\/a> is another example of The Swoosh blending sport and pop culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Nike, G-Dragon has been on a major endorsement run. He signed with CASETiFY in January 2026 and with Gentle Monster in April 2025. He also appeared in <a href=\"https:\/\/bookingagentinfo.com\/news\/nicole-kidman-g-dragon-pedro-pascal-lead-star-studded-chanel-eyewear-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chanel&#8217;s Spring\/Summer 2026 Eyewear campaign<\/a> alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nicole-kidman\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicole Kidman<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/pedro-pascal\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pedro Pascal<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Musically, his <em>\u00dcbermensch<\/em> World Tour drew 825,000 fans across 39 shows in 2025, cementing his comeback as the largest solo tour by a Korean act in history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G-Dragon and PEACEMINUSONE landing the South Korea slot in Nike&#8217;s most ambitious World Cup collaboration program is more than a sneaker drop, it&#8217;s a signal that Korean creative culture now commands global brand authority at the highest levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike didn&#8217;t just pick an influencer; they picked a designer whose aesthetic is so distinct that it can carry a national team&#8217;s identity on its back, literally, given the PEACEMINUSONE daisy splashed across the pre-match jersey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the crossroads where K-pop, high fashion, and global sport have fully merged, and G-Dragon is standing squarely at its center.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With South Korea the only Asian country in Nike&#8217;s seven-nation collab program, does this signal a deeper, long-term creative partnership between PEACEMINUSONE and Nike beyond World Cup activations? Could G-Dragon&#8217;s World Cup campaign visibility, on top of his <em>\u00dcbermensch<\/em> tour momentum and Chanel campaign, make him the most commercially active K-pop figure of 2026?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G-Dragon is taking his cultural footprint to the pitch. The K-pop icon and founder of PEACEMINUSONE has been tapped to front Nike&#8217;s &#8220;Tigers of Asia&#8221; campaign, a limited capsule collection developed with the Korea Football Association ahead of the 2026 FIFA World Cup. South Korea was the only Asian nation selected for Nike&#8217;s global World [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,20,18],"tags":[],"class_list":["post-43813","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G-DRAGON Fronts PEACEMINUSONE x Nike \u201cTigers of Asia\u201d World Cup 2026 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G-DRAGON Fronts PEACEMINUSONE x Nike \u201cTigers of Asia\u201d World Cup 2026 Campaign\" \/>\n<meta property=\"og:description\" content=\"G-Dragon is taking his cultural footprint to the pitch. The K-pop icon and founder of PEACEMINUSONE has been tapped to front Nike&#8217;s &#8220;Tigers of Asia&#8221; campaign, a limited capsule collection developed with the Korea Football Association ahead of the 2026 FIFA World Cup. South Korea was the only Asian nation selected for Nike&#8217;s global World [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T16:14:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T16:14:58+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"G-DRAGON Fronts PEACEMINUSONE x Nike \u201cTigers of Asia\u201d World Cup 2026 Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/","og_locale":"en_US","og_type":"article","og_title":"G-DRAGON Fronts PEACEMINUSONE x Nike \u201cTigers of Asia\u201d World Cup 2026 Campaign","og_description":"G-Dragon is taking his cultural footprint to the pitch. The K-pop icon and founder of PEACEMINUSONE has been tapped to front Nike&#8217;s &#8220;Tigers of Asia&#8221; campaign, a limited capsule collection developed with the Korea Football Association ahead of the 2026 FIFA World Cup. South Korea was the only Asian nation selected for Nike&#8217;s global World [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-29T16:14:43+00:00","article_modified_time":"2026-05-29T16:14:58+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"G-DRAGON Fronts PEACEMINUSONE x Nike \u201cTigers of Asia\u201d World Cup 2026 Campaign","datePublished":"2026-05-29T16:14:43+00:00","dateModified":"2026-05-29T16:14:58+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/"},"wordCount":421,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","K-Pop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/","name":"G-DRAGON Fronts PEACEMINUSONE x Nike \u201cTigers of Asia\u201d World Cup 2026 Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-29T16:14:43+00:00","dateModified":"2026-05-29T16:14:58+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/g-dragon-fronts-peaceminusone-x-nike-tigers-of-asia-world-cup-2026-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"G-DRAGON Fronts PEACEMINUSONE x Nike \u201cTigers of Asia\u201d World Cup 2026 Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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