{"id":43809,"date":"2026-05-29T15:46:31","date_gmt":"2026-05-29T15:46:31","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43809"},"modified":"2026-05-29T15:46:43","modified_gmt":"2026-05-29T15:46:43","slug":"ningning-stars-in-gucci-beauty-and-the-bag-global-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/","title":{"rendered":"Ningning Stars in Gucci \u201cBeauty and the Bag\u201d Global Campaign"},"content":{"rendered":"\n

Gucci has dropped the second chapter of its Beauty and the Bag<\/em> campaign and aespa’s Ningning is front and center. <\/p>\n\n\n\n

The campaign spotlights the Italian house’s newest silhouette, the Paparazzo handbag, a softly structured top-handle design referencing Gucci’s archival Web stripe and Horsebit hardware. <\/p>\n\n\n\n

Shot by Mert and Marcus, Ningning appears across imagery and film in looks that mirror the texture and mood of the bag itself, moving between clean monochromatic outfits and full GG-patterned ensembles.<\/p>\n\n\n\n

The campaign’s first chapter<\/a> featured Kate Moss<\/a> with the Gucci Borsetto and Emily Ratajkowski<\/a> with the Gucci Giglio, photographed by Mert and Marcus with video direction by Bardia Zeinali. Ningning’s chapter follows that same visual language, bag as identity, not just accessory.<\/p>\n\n\n\n

Gucci named Ningning its Global Brand Ambassador<\/a> in April 2026. She has worn Gucci on red carpets and in photo shoots and attended the Gucci Primavera fashion show in Milan in February, making the ambassador appointment a natural progression. <\/p>\n\n\n\n

Beyond Gucci, Ningning also holds ambassador roles with Versace and ALO Yoga. As part of aespa, she helped the group earn Group of the Year at the 2025 Billboard Women in Music Awards.<\/p>\n\n\n\n

Gucci’s K-pop ambassador history runs deep. The house previously tapped Stray Kids’<\/a> Lee Know<\/a> as a Global Brand Ambassador in 2025, and prior to that signed BTS<\/a>‘s Jin<\/a> and K-pop’s IU<\/a>. Fellow aespa member Karina<\/a> has also had her own moment in luxury fashion, as seen in her Gentle Monster campaign<\/a>.<\/p>\n\n\n\n

aespa kicks off a world tour this August, running through early 2027. Ningning stepping into this Gucci campaign right as the group hits a major career peak is no coincidence.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

Ningning fronting the second chapter of Beauty and the Bag<\/em>, not a supporting role, but the lead, signals where Gucci sees its future consumer. <\/p>\n\n\n\n

This isn’t just a K-pop cosign; it’s a deliberate positioning of the Paparazzo bag through one of the most globally watched young artists right now. <\/p>\n\n\n\n

With aespa’s LEMONADE<\/em> album dropping today and a world tour launching in August, Ningning’s cultural moment couldn’t be better timed for Gucci’s campaign rollout. <\/p>\n\n\n\n

The fashion house is clearly banking on her audience crossing over into luxury buyers, and given how seamlessly she bridges pop culture and high fashion, it’s a smart bet.<\/p>\n\n\n\n

Does Ningning’s starring role in Chapter 2 (vs. Chapter 1’s Western icons Kate Moss and Emily Ratajkowski) signal a deliberate East-West sequencing strategy by Gucci? aespa’s members now each front a major luxury house, what does that say about the group’s collective brand architecture heading into their world tour?<\/p>\n","protected":false},"excerpt":{"rendered":"

Gucci has dropped the second chapter of its Beauty and the Bag campaign and aespa’s Ningning is front and center. The campaign spotlights the Italian house’s newest silhouette, the Paparazzo handbag, a softly structured top-handle design referencing Gucci’s archival Web stripe and Horsebit hardware. Shot by Mert and Marcus, Ningning appears across imagery and film […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,20,18],"tags":[],"class_list":["post-43809","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-k-pop","category-music"],"acf":[],"yoast_head":"\nNingning Stars in Gucci \u201cBeauty and the Bag\u201d Global Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ningning Stars in Gucci \u201cBeauty and the Bag\u201d Global Campaign\" \/>\n<meta property=\"og:description\" content=\"Gucci has dropped the second chapter of its Beauty and the Bag campaign and aespa’s Ningning is front and center. The campaign spotlights the Italian house’s newest silhouette, the Paparazzo handbag, a softly structured top-handle design referencing Gucci’s archival Web stripe and Horsebit hardware. Shot by Mert and Marcus, Ningning appears across imagery and film […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T15:46:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T15:46:43+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ningning Stars in Gucci \u201cBeauty and the Bag\u201d Global Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Ningning Stars in Gucci \u201cBeauty and the Bag\u201d Global Campaign","og_description":"Gucci has dropped the second chapter of its Beauty and the Bag campaign and aespa’s Ningning is front and center. The campaign spotlights the Italian house’s newest silhouette, the Paparazzo handbag, a softly structured top-handle design referencing Gucci’s archival Web stripe and Horsebit hardware. Shot by Mert and Marcus, Ningning appears across imagery and film […]","og_url":"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-29T15:46:31+00:00","article_modified_time":"2026-05-29T15:46:43+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Ningning Stars in Gucci \u201cBeauty and the Bag\u201d Global Campaign","datePublished":"2026-05-29T15:46:31+00:00","dateModified":"2026-05-29T15:46:43+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/"},"wordCount":446,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","K-Pop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/","name":"Ningning Stars in Gucci \u201cBeauty and the Bag\u201d Global Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-29T15:46:31+00:00","dateModified":"2026-05-29T15:46:43+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Ningning Stars in Gucci \u201cBeauty and the Bag\u201d Global Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/43809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=43809"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/43809\/revisions"}],"predecessor-version":[{"id":43812,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/43809\/revisions\/43812"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=43809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=43809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=43809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}