{"id":43805,"date":"2026-05-29T15:14:24","date_gmt":"2026-05-29T15:14:24","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43805"},"modified":"2026-05-29T15:14:43","modified_gmt":"2026-05-29T15:14:43","slug":"virgil-van-dijk-alexander-isak-liverpool-fc-squad-star-in-tommy-hilfiger-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-alexander-isak-liverpool-fc-squad-star-in-tommy-hilfiger-campaign\/","title":{"rendered":"Virgil van Dijk, Alexander Isak &amp; Liverpool FC Squad Star In Tommy Hilfiger Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tommy Hilfiger has dropped its Summer 2026 campaign starring ten Liverpool FC players, with Virgil van Dijk and Alexander Isak leading the charge. The campaign showcases football, fashion, and individuality through the brand&#8217;s Summer 2026 collection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shot near Anfield and the AXA Training Centre, the campaign highlights the personalities and off-pitch style of the Reds&#8217; squad, blending classic American prep with contemporary football culture through relaxed and confident looks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This builds on Tommy Hilfiger&#8217;s existing partnership with Liverpool, which saw the men&#8217;s team wear bespoke Tommy Hilfiger arrival outfits at selected fixtures during the 2025-26 season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tommy Hilfiger himself said sport is one of the most powerful cultural languages, and that the campaign captures Liverpool FC players bringing Tommy icons into a new era of athlete influence and modern dressing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Van Dijk, who captains the side and recently signed a contract extension keeping him at Anfield until 2027. He has been particularly active on the brand front, recently starring in campaigns for Cadbury and JBL. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-nico-williams-3-others-star-in-jbl-global-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Van Dijk and Nico Williams fronted JBL&#8217;s &#8220;Own Your Sound&#8221; campaign<\/a>, this Tommy Hilfiger activation continues his run as one of football&#8217;s most commercially sought-after defenders. Van Dijk and Declan Rice also recently <a href=\"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-declan-rice-lauren-james-front-cadbury-win-for-your-squad-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">led Cadbury&#8217;s &#8220;Win for Your Squad&#8221; campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wirtz, meanwhile, joined Liverpool from Bayer Leverkusen in June 2025 for a club-record \u00a3116 million, having established himself as one of the leading talents of his generation in Germany. He&#8217;s now extending his influence beyond the pitch in his debut season at Anfield. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Tommy Hilfiger, the Liverpool tie-up is part of a broader sports-driven commercial push. The brand <a href=\"https:\/\/bookingagentinfo.com\/news\/travis-kelce-named-global-brand-ambassador-for-tommy-hilfiger\/\" target=\"_blank\" rel=\"noreferrer noopener\">named Travis Kelce as Global Brand Ambassador<\/a> for its Fall 2026 campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand has also worked with K-pop star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jisoo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jisoo<\/a> for its Fall 2024 campaign, and tapped Hong Kong entertainer Aaron Kwok for its Spring 2026 campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tommy Hilfiger is clearly building a two-track sports strategy, locking in American cultural dominance through Travis Kelce, while tapping into Europe&#8217;s biggest football audience through Liverpool. This isn&#8217;t a one-off shirt deal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shooting the campaign near Anfield and the training ground, involving ten players, and tying it to an existing arrival-outfit deal makes it a deep, sustained integration, not just a logo placement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Virgil van Dijk, the campaign adds to an already stacked commercial portfolio in 2026, cementing his status as one of the most brand-bankable defenders on the planet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for Florian Wirtz, appearing in a global fashion campaign in his debut season in England sends a clear message: his off-pitch potential is just getting started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Tommy Hilfiger going hard on football partnerships, could we soon see a Liverpool player elevated to full brand ambassador status, the way Travis Kelce was? Does pairing classic American prep with Premier League football actually work culturally, or is there a disconnect Tommy Hilfiger needs to bridge?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tommy Hilfiger has dropped its Summer 2026 campaign starring ten Liverpool FC players, with Virgil van Dijk and Alexander Isak leading the charge. The campaign showcases football, fashion, and individuality through the brand&#8217;s Summer 2026 collection. Shot near Anfield and the AXA Training Centre, the campaign highlights the personalities and off-pitch style of the Reds&#8217; [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,26,15],"tags":[],"class_list":["post-43805","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virgil van Dijk, Alexander Isak &amp; Liverpool FC Squad Star In Tommy Hilfiger Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-alexander-isak-liverpool-fc-squad-star-in-tommy-hilfiger-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virgil van Dijk, Alexander Isak &amp; Liverpool FC Squad Star In Tommy Hilfiger Campaign\" \/>\n<meta property=\"og:description\" content=\"Tommy Hilfiger has dropped its Summer 2026 campaign starring ten Liverpool FC players, with Virgil van Dijk and Alexander Isak leading the charge. The campaign showcases football, fashion, and individuality through the brand&#8217;s Summer 2026 collection. Shot near Anfield and the AXA Training Centre, the campaign highlights the personalities and off-pitch style of the Reds&#8217; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-alexander-isak-liverpool-fc-squad-star-in-tommy-hilfiger-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T15:14:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T15:14:43+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Virgil van Dijk, Alexander Isak &amp; Liverpool FC Squad Star In Tommy Hilfiger Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-alexander-isak-liverpool-fc-squad-star-in-tommy-hilfiger-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Virgil van Dijk, Alexander Isak &amp; Liverpool FC Squad Star In Tommy Hilfiger Campaign","og_description":"Tommy Hilfiger has dropped its Summer 2026 campaign starring ten Liverpool FC players, with Virgil van Dijk and Alexander Isak leading the charge. 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Shot near Anfield and the AXA Training Centre, the campaign highlights the personalities and off-pitch style of the Reds&#8217; [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-alexander-isak-liverpool-fc-squad-star-in-tommy-hilfiger-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-29T15:14:24+00:00","article_modified_time":"2026-05-29T15:14:43+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-alexander-isak-liverpool-fc-squad-star-in-tommy-hilfiger-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-alexander-isak-liverpool-fc-squad-star-in-tommy-hilfiger-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Virgil van Dijk, Alexander Isak &amp; 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