{"id":43800,"date":"2026-05-29T14:55:17","date_gmt":"2026-05-29T14:55:17","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43800"},"modified":"2026-05-29T14:55:28","modified_gmt":"2026-05-29T14:55:28","slug":"tim-howard-fronts-lysol-performance-laundry-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/tim-howard-fronts-lysol-performance-laundry-campaign\/","title":{"rendered":"Tim Howard Fronts Lysol Performance Laundry Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lysol, the Reckitt-owned household hygiene brand, has tapped American soccer legend <a href=\"https:\/\/www.bookingagentinfo.com\/tim-howard\/\">Tim Howard<\/a> as the face of its new &#8220;Stink Behind the Win&#8221; campaign, spotlighting Lysol Laundry Sanitizer as the go-to solution for parents and players battling post-match odor in game-worn kits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a new YouTube Short, Howard accidentally sanitizes a prized match worn kit he is preparing for charity auction, then scrambles to work up enough sweat to restore the winning stink before it ships out. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tim Howard Recognizes the Stink Behind the Win |\u00a0Lysol Laundry Sanitizer\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/xxiZfvGDlTs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Howard, widely known as the &#8220;Secretary of Defense,&#8221; remains one of the most recognizable faces in U.S. soccer. He set a World Cup record with 16 saves in a single match against Belgium in 2014. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the pitch, he has been a busy brand partner in 2026, fronting Jim Beam&#8217;s &#8220;Home Field Advantage&#8221; World Cup campaign as the official spirits partner of the U.S. Soccer Federation, and joining BeOne Medicines&#8217; &#8220;One Save Changes Everything&#8221; cancer care awareness campaign just weeks before this Lysol deal dropped. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/landon-donovan-stars-in-nescafe-third-half-fifa-world-cup-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Landon Donovan recently starred in Nescaf\u00e9&#8217;s &#8220;Third Half&#8221; FIFA World Cup 2026 campaign<\/a>, Howard is proving that retired USMNT icons are among the hottest commodities for brands heading into tournament season. Howard also co-hosts &#8220;Unfiltered Soccer with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/landon-donovan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Landon Donovan<\/a> and Tim Howard,&#8221; now in its second season ahead of FIFA World Cup 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Lysol, the Howard partnership builds on a streak of pop-culture-driven campaigns. The brand previously partnered with Nicole &#8220;Snooki&#8221; Polizzi of Jersey Shore fame for its Air Sanitizer &#8220;StinkCheck&#8221; social campaign in October 2025. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This trend of pairing hygiene products with athletes is also gaining traction across other brands, similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/timothy-weah-partners-with-electrolit-on-made-for-this-athlete-focused-hydration-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Timothy Weah partnered with Electrolit on a made-for-this athlete-focused hydration campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is a smart play on multiple levels. With FIFA World Cup 2026 set to be hosted in the U.S., Canada, and Mexico, brands are racing to attach themselves to soccer, and Lysol found a clever, product-relevant angle that goes beyond a standard logo placement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tying laundry sanitizer to the very real, very relatable problem of smelly sports kits makes the message land naturally, especially for the parents who do the post-game laundry. Howard, with his warm public persona and World Cup legacy, is the right messenger. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The charity auction component through MatchWornShirt adds a purpose-driven layer that gives consumers a reason to engage beyond just watching an ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Howard already fronting deals for Jim Beam, BeOne Medicines, and now Lysol in 2026 alone, is he becoming the defining brand face of the U.S. World Cup moment this summer? Does tying a laundry product to elite sports culture, rather than domestic cleaning, open a new category lane for Lysol beyond its traditional positioning?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lysol, the Reckitt-owned household hygiene brand, has tapped American soccer legend Tim Howard as the face of its new &#8220;Stink Behind the Win&#8221; campaign, spotlighting Lysol Laundry Sanitizer as the go-to solution for parents and players battling post-match odor in game-worn kits. In a new YouTube Short, Howard accidentally sanitizes a prized match worn kit [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,26,15],"tags":[],"class_list":["post-43800","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tim Howard Fronts Lysol Performance Laundry Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/tim-howard-fronts-lysol-performance-laundry-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Howard Fronts Lysol Performance Laundry Campaign\" \/>\n<meta property=\"og:description\" content=\"Lysol, the Reckitt-owned household hygiene brand, has tapped American soccer legend Tim Howard as the face of its new &#8220;Stink Behind the Win&#8221; campaign, spotlighting Lysol Laundry Sanitizer as the go-to solution for parents and players battling post-match odor in game-worn kits. 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