{"id":43796,"date":"2026-05-29T14:31:17","date_gmt":"2026-05-29T14:31:17","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43796"},"modified":"2026-05-29T14:31:29","modified_gmt":"2026-05-29T14:31:29","slug":"jisoo-named-global-brand-ambassador-for-salomon","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/","title":{"rendered":"Jisoo Named Global Brand Ambassador for Salomon"},"content":{"rendered":"\n

Jisoo is officially the newest face of Salomon. The BLACKPINK star has been unveiled as the French mountain sport lifestyle brand’s global ambassador in a long-term partnership announced on May 28.<\/p>\n\n\n\n

Jisoo shared how growing up near the mountains of South Korea shaped her genuine connection to the outdoors, and described the partnership as natural given Salomon’s balance of functionality, movement, and style. This marks her first partnership with the brand.<\/p>\n\n\n\n

On the brand side, Salomon appointed actor Bai Jingting as its first outdoor fashion spokesperson in 2024, accelerating its push into mainstream culture, while earlier in 2026, French-Moroccan singer Dina Ayada<\/a> fronted the brand’s XT-Whisper campaign, with the shoe quickly becoming a fan favorite after its 2024 relaunch.<\/p>\n\n\n\n

For Jisoo personally, it has been a remarkable run. She released a duet with Zayn Malik<\/a> titled “Eyes Closed” in 2025 and starred in the Netflix series “Boyfriend on Demand,” premiering in March 2026, earning the Cannes International Series Festival’s Madame Figaro Rising Star Award this year. <\/p>\n\n\n\n

Her brand work has been equally impressive: just as Jennie was named Global Ambassador for Vaseline’s Body Care Collection<\/a>, Jisoo continues to expand her own endorsement footprint including starring in Dior’s beauty campaign<\/a> with Jisoo, Anya Taylor-Joy<\/a>, and Willow Smith<\/a>. <\/p>\n\n\n\n

The Salomon appointment arrives as the brand’s lifestyle-focused Sportstyle line continues to be a powerful growth engine for Amer Sports-owned Salomon.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

Jisoo adding Salomon to a portfolio that already includes Dior, Cartier, and Alo is a statement move, and a deliberate one. This isn’t the typical luxury-to-luxury ambassador play. <\/p>\n\n\n\n

Salomon sits at the intersection of performance, fashion, and outdoor culture, and Jisoo’s involvement signals that the brand is serious about competing not just in trailrunning circles but in the global style conversation. <\/p>\n\n\n\n

For a brand that just crossed $2 billion in revenue and is aggressively expanding in Asia, attaching Jisoo’s name, one of K-pop’s most recognizable faces, to their growth story is smart business, not just a PR win.<\/p>\n\n\n\n

Could this partnership lead to a Jisoo x Salomon co-designed sneaker or apparel drop, especially given the XT-Whisper spotlight in the campaign imagery? As gorpcore and outdoor aesthetics continue dominating global streetwear, which other K-pop stars could we expect to see partnering with performance-lifestyle brands next?<\/p>\n","protected":false},"excerpt":{"rendered":"

Jisoo is officially the newest face of Salomon. The BLACKPINK star has been unveiled as the French mountain sport lifestyle brand’s global ambassador in a long-term partnership announced on May 28. Jisoo shared how growing up near the mountains of South Korea shaped her genuine connection to the outdoors, and described the partnership as natural […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,24,176,20,18],"tags":[],"class_list":["post-43796","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-fashion","category-fitness","category-k-pop","category-music"],"acf":[],"yoast_head":"\nJisoo Named Global Brand Ambassador for Salomon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jisoo Named Global Brand Ambassador for Salomon\" \/>\n<meta property=\"og:description\" content=\"Jisoo is officially the newest face of Salomon. The BLACKPINK star has been unveiled as the French mountain sport lifestyle brand’s global ambassador in a long-term partnership announced on May 28. Jisoo shared how growing up near the mountains of South Korea shaped her genuine connection to the outdoors, and described the partnership as natural […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T14:31:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T14:31:29+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jisoo Named Global Brand Ambassador for Salomon","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/","og_locale":"en_US","og_type":"article","og_title":"Jisoo Named Global Brand Ambassador for Salomon","og_description":"Jisoo is officially the newest face of Salomon. The BLACKPINK star has been unveiled as the French mountain sport lifestyle brand’s global ambassador in a long-term partnership announced on May 28. Jisoo shared how growing up near the mountains of South Korea shaped her genuine connection to the outdoors, and described the partnership as natural […]","og_url":"https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-29T14:31:17+00:00","article_modified_time":"2026-05-29T14:31:29+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jisoo Named Global Brand Ambassador for Salomon","datePublished":"2026-05-29T14:31:17+00:00","dateModified":"2026-05-29T14:31:29+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/"},"wordCount":383,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Endorsement Deals","Fashion","Fitness","K-Pop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/","url":"https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/","name":"Jisoo Named Global Brand Ambassador for Salomon","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-29T14:31:17+00:00","dateModified":"2026-05-29T14:31:29+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jisoo-named-global-brand-ambassador-for-salomon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jisoo Named Global Brand Ambassador for Salomon"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/43796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=43796"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/43796\/revisions"}],"predecessor-version":[{"id":43799,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/43796\/revisions\/43799"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=43796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=43796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=43796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}