{"id":43755,"date":"2026-05-29T08:22:31","date_gmt":"2026-05-29T08:22:31","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43755"},"modified":"2026-05-29T08:24:36","modified_gmt":"2026-05-29T08:24:36","slug":"anthony-edwards-teams-up-with-travis-hunter-for-adidas-ae1-action-figure-commercial","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-teams-up-with-travis-hunter-for-adidas-ae1-action-figure-commercial\/","title":{"rendered":"Anthony Edwards Teams Up With Travis Hunter for adidas AE1 \u201cAction Figure\u201d Commercial"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Anthony Edwards and Travis Hunter have linked up once again for Adidas in a new commercial for the AE1 football cleat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The spot, titled &#8220;Action Figure,&#8221; sees the two athletes use action figures to show just how unstoppable the AE1 cleats make you, with Edwards tossing a ball to Hunter and Hunter making a one-handed catch before picking off a pass meant for Edwards.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Anthony Edwards and Travis Hunter star in new Adidas campaign launching the AE 1 Low Football Cleat.\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/uR4VuwzCOCU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t their first rodeo together. Hunter was one of the first athletes to sport the AE1 football cleats, debuting them in pregame warmups before the Jaguars&#8217; game against the Carolina Panthers in his rookie season. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their collab goes even deeper. <a href=\"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Edwards unveiled the adidas Believe That 1 signature sneaker<\/a>, expanding his footwear franchise just weeks before this latest campaign dropped. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hunter also attended the Minnesota Timberwolves game against the Houston Rockets in March, meeting Edwards courtside after the match.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Edwards, adidas remains his headline deal. Beyond the Three Stripes, he also holds partnerships with Sprite, Bose, Prada, and Chipotle, where he became the first NBA player to sign a major endorsement deal with the fast-food chain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas, meanwhile, has built a formidable roster spanning sports, their current U.S. ambassador lineup includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/james-harden\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">James Harden<\/a> and Travis Hunter on the sports side, alongside actress <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jenna-ortega\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jenna Ortega<\/a> for lifestyle appeal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more on how Adidas has been activating with top basketball talent, check out <a href=\"https:\/\/bookingagentinfo.com\/news\/james-harden-debuts-adidas-harden-vol-10-pink-lemonade-for-mothers-day\/\" target=\"_blank\" rel=\"noreferrer noopener\">James Harden&#8217;s adidas Harden Vol. 10 Pink Lemonade debut<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AE1 football cleat is set for general release in June 2026, available in white, blue, and red colorways on adidas.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Edwards\u2013Hunter\u2013Adidas triangle is becoming one of the most compelling brand storytelling plays in sports right now. Adidas isn&#8217;t just selling a shoe, they&#8217;re building a universe where basketball and football collide, anchored by two of the most exciting young athletes in their respective sports. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hunter&#8217;s two-way identity maps perfectly onto Edwards&#8217; signature &#8220;unstoppable&#8221; brand positioning, and the action figure concept is the kind of playful, personality-driven creative that cuts through the noise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the AE1 football cleat now hitting shelves and more content on the way, Adidas is clearly leaning into this partnership as a long-term play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could the Edwards\u2013Hunter crossover eventually inspire adidas to create a co-branded cleat or shoe silhouette with both athletes&#8217; names attached? Does this kind of NBA-meets-NFL crossover campaign signal a new era for Adidas&#8217; sports marketing strategy?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anthony Edwards and Travis Hunter have linked up once again for Adidas in a new commercial for the AE1 football cleat. The spot, titled &#8220;Action Figure,&#8221; sees the two athletes use action figures to show just how unstoppable the AE1 cleats make you, with Edwards tossing a ball to Hunter and Hunter making a one-handed [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,24,176,19,15],"tags":[],"class_list":["post-43755","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-fashion","category-fitness","category-football","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anthony Edwards Teams Up With Travis Hunter for adidas AE1 \u201cAction Figure\u201d Commercial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-teams-up-with-travis-hunter-for-adidas-ae1-action-figure-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anthony Edwards Teams Up With Travis Hunter for adidas AE1 \u201cAction Figure\u201d Commercial\" \/>\n<meta property=\"og:description\" content=\"Anthony Edwards and Travis Hunter have linked up once again for Adidas in a new commercial for the AE1 football cleat. The spot, titled &#8220;Action Figure,&#8221; sees the two athletes use action figures to show just how unstoppable the AE1 cleats make you, with Edwards tossing a ball to Hunter and Hunter making a one-handed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-teams-up-with-travis-hunter-for-adidas-ae1-action-figure-commercial\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T08:22:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T08:24:36+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anthony Edwards Teams Up With Travis Hunter for adidas AE1 \u201cAction Figure\u201d Commercial","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-teams-up-with-travis-hunter-for-adidas-ae1-action-figure-commercial\/","og_locale":"en_US","og_type":"article","og_title":"Anthony Edwards Teams Up With Travis Hunter for adidas AE1 \u201cAction Figure\u201d Commercial","og_description":"Anthony Edwards and Travis Hunter have linked up once again for Adidas in a new commercial for the AE1 football cleat. 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