{"id":43750,"date":"2026-05-29T08:07:55","date_gmt":"2026-05-29T08:07:55","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43750"},"modified":"2026-05-29T08:08:05","modified_gmt":"2026-05-29T08:08:05","slug":"amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/","title":{"rendered":"Amelia Gray Teams Up With SKIMS for \u201cUltimate T-Shirt Bra\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SKIMS, the shapewear brand co-founded by Kim Kardashian, has tapped model Amelia Gray as the face of its new Ultimate T-Shirt Bra. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 24-year-old model is debuting the brand&#8217;s new Ultimate T-Shirt Bra, which became available for purchase on May 28 at 12PM ET. SKIMS describes the product as &#8220;the same lifted shape you love, now in a lightly lined silhouette for everyday wear.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign features Gray in a series of sultry photos wearing black lingerie and oversized tees. This marks Gray&#8217;s first collaboration with SKIMS. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@skims\/video\/7644981784916266254\" data-video-id=\"7644981784916266254\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@skims\" href=\"https:\/\/www.tiktok.com\/@skims?refer=embed\">@skims<\/a> <p>on set with @Amelia gray for the SKIMS Ultimate T-Shirt Bra.<\/p> <a target=\"_blank\" title=\"\u266c original sound - SKIMS\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7644981761281231630?refer=embed\">\u266c original sound &#8211; SKIMS<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The brand has a rich history of high-profile campaign stars, previously working with the likes of <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rose-blackpink\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ros\u00e9<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/charli-xcx\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Charli XCX<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nia-long\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nia Long<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/olivia-munn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olivia Munn<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/patrick-schwarzenegger\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Patrick Schwarzenegger<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/donovan-mitchell\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Donovan Mitchell<\/a>, among others. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kim Kardashian fronted the brand&#8217;s <a href=\"https:\/\/bookingagentinfo.com\/news\/kim-kardashian-fronts-nikeskims-latest-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">NikeSKIMS campaign<\/a>, part of the landmark NikeSKIMS joint venture announced in early 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the modeling front, Gray is having a banner 2026. She starred in Burberry&#8217;s latest outerwear campaign alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lucky-blue-smith\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lucky Blue Smith<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tyson-beckford\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tyson Beckford<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/mona-tougaard\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mona Tougaard<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/liu-wen\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liu Wen<\/a>, and walked for Tory Burch&#8217;s Fall\/Winter 2026 collection during New York Fashion Week. Her other recent endorsements include campaigns for Vivienne Westwood, Miu Miu, and Givenchy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a parallel space, <a href=\"https:\/\/bookingagentinfo.com\/news\/heather-mcmahan-teams-up-with-spanx-for-new-bra-launch-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heather McMahan&#8217;s recent SPANX bra campaign<\/a> also underscores just how competitive the intimates campaign landscape has become in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gray previously had an indirect connection to Kim Kardashian through her relationship with Scott Disick, which lasted from October 2020 to September 2021. Gray is currently dating Nicolai Marciano, heir to the Guess fashion empire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SKIMS continues to prove that its casting choices are never accidental. Tapping Amelia Gray, a model who walked the Victoria&#8217;s Secret runway, starred in a Burberry campaign, and has cultural ties to the Kardashian universe, is a calculated move that generates buzz on multiple fronts simultaneously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The subtle social backstory between Gray and Kim Kardashian adds an extra layer of intrigue that no amount of paid media can manufacture. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, Gray&#8217;s endorsement profile, spanning Burberry, Tory Burch, Vivienne Westwood, and now SKIMSm signals she is firmly in the conversation for fashion&#8217;s top tier. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For SKIMS, an everyday-wear bra campaign is a strategic pivot toward wardrobe staples, which could broaden its consumer base well beyond its core shapewear audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does casting Amelia Gray, with her Kardashian-adjacent history, make this feel like intentional brand storytelling, or does it come across as a PR play? Could this campaign mark the beginning of a longer brand relationship between Gray and SKIMS, similar to how Charli XCX and Ros\u00e9 became recurring faces for the brand?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SKIMS, the shapewear brand co-founded by Kim Kardashian, has tapped model Amelia Gray as the face of its new Ultimate T-Shirt Bra. The 24-year-old model is debuting the brand&#8217;s new Ultimate T-Shirt Bra, which became available for purchase on May 28 at 12PM ET. SKIMS describes the product as &#8220;the same lifted shape you love, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[],"class_list":["post-43750","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amelia Gray Teams Up With SKIMS for \u201cUltimate T-Shirt Bra\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amelia Gray Teams Up With SKIMS for \u201cUltimate T-Shirt Bra\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"SKIMS, the shapewear brand co-founded by Kim Kardashian, has tapped model Amelia Gray as the face of its new Ultimate T-Shirt Bra. The 24-year-old model is debuting the brand&#8217;s new Ultimate T-Shirt Bra, which became available for purchase on May 28 at 12PM ET. 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The 24-year-old model is debuting the brand&#8217;s new Ultimate T-Shirt Bra, which became available for purchase on May 28 at 12PM ET. SKIMS describes the product as &#8220;the same lifted shape you love, [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-29T08:07:55+00:00","article_modified_time":"2026-05-29T08:08:05+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Amelia Gray Teams Up With SKIMS for \u201cUltimate T-Shirt Bra\u201d Campaign","datePublished":"2026-05-29T08:07:55+00:00","dateModified":"2026-05-29T08:08:05+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/"},"wordCount":441,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/","name":"Amelia Gray Teams Up With SKIMS for \u201cUltimate T-Shirt Bra\u201d Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-29T08:07:55+00:00","dateModified":"2026-05-29T08:08:05+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Amelia Gray Teams Up With SKIMS for \u201cUltimate T-Shirt Bra\u201d Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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