{"id":43720,"date":"2026-05-28T22:50:37","date_gmt":"2026-05-28T22:50:37","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43720"},"modified":"2026-05-28T22:50:50","modified_gmt":"2026-05-28T22:50:50","slug":"irina-shayk-stars-in-blumarine-resort-2027-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/irina-shayk-stars-in-blumarine-resort-2027-campaign\/","title":{"rendered":"Irina Shayk Stars in Blumarine Resort 2027 Campaign"},"content":{"rendered":"\n

Irina Shayk is the face of Blumarine’s Resort 2027 campaign, starring in a collection crafted by Creative Director David Koma that blends sensuality with dark romance. <\/p>\n\n\n\n

Shayk anchors a wardrobe built on lace, corsetry, bougainvillea embroidery, and an arresting black-and-white palette that Koma describes as carrying a Helmut Newton-like charge.<\/p>\n\n\n\n

The pairing is no coincidence. Shayk opened Koma’s debut Blumarine runway during Milan Fashion Week FW 2025-26, making her a recurring muse in his vision for the house.<\/p>\n\n\n\n

Since taking the creative director role in July 2024, Koma has drawn fans like Florence Pugh<\/a>, and has previously dressed Beyonc\u00e9<\/a>, Dua Lipa<\/a>, and Kendall Jenner<\/a> through his namesake brand.<\/p>\n\n\n\n

Much like Maya Jama’s steamy summer work with Agent Provocateur<\/a> and Georgina Rodriguez’s Calzedonia swimwear campaign<\/a>, Shayk’s Blumarine turn leans hard into high-fashion summer glamour with a distinctly European edge.<\/p>\n\n\n\n

Beyond Blumarine, Shayk has kept a full campaign calendar, fronting Etam’s Fall 2025 lingerie campaign and starring alongside Claudia Schiffer<\/a> and Imaan Hammam<\/a> in Donna Karan New York’s 40th anniversary Fall 2025 campaign. She also appeared in the 2026 Pirelli Calendar alongside FKA Twigs<\/a>, Venus Williams<\/a>, and Tilda Swinton<\/a>.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

Irina Shayk and David Koma are quietly building one of fashion’s most interesting creative relationships right now. Shayk isn’t just a hired face here, she’s become Koma’s recurring Blumarine muse, lending his dark-romantic vision a commanding physical language that few models could pull off. <\/p>\n\n\n\n

For Blumarine, the Resort 2027 campaign signals that Koma’s direction is sticking: luxe, cinematic, and unapologetically sensual. For Shayk, it adds further proof that at 39, she’s in one of the most commercially active stretches of her career.<\/p>\n\n\n\n

Is Irina Shayk becoming the defining face of Koma’s Blumarine era, and what does that mean for the brand’s identity long-term? Does Shayk’s repeated pairing with Blumarine hint at a formal ambassadorship beyond campaign work?<\/p>\n","protected":false},"excerpt":{"rendered":"

Irina Shayk is the face of Blumarine’s Resort 2027 campaign, starring in a collection crafted by Creative Director David Koma that blends sensuality with dark romance. Shayk anchors a wardrobe built on lace, corsetry, bougainvillea embroidery, and an arresting black-and-white palette that Koma describes as carrying a Helmut Newton-like charge. The pairing is no coincidence. […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17],"tags":[],"class_list":["post-43720","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"\nIrina Shayk Stars in Blumarine Resort 2027 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/irina-shayk-stars-in-blumarine-resort-2027-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Irina Shayk Stars in Blumarine Resort 2027 Campaign\" \/>\n<meta property=\"og:description\" content=\"Irina Shayk is the face of Blumarine’s Resort 2027 campaign, starring in a collection crafted by Creative Director David Koma that blends sensuality with dark romance. Shayk anchors a wardrobe built on lace, corsetry, bougainvillea embroidery, and an arresting black-and-white palette that Koma describes as carrying a Helmut Newton-like charge. The pairing is no coincidence. 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Shayk anchors a wardrobe built on lace, corsetry, bougainvillea embroidery, and an arresting black-and-white palette that Koma describes as carrying a Helmut Newton-like charge. The pairing is no coincidence. 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