{"id":43672,"date":"2026-05-28T17:40:15","date_gmt":"2026-05-28T17:40:15","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43672"},"modified":"2026-05-28T17:40:30","modified_gmt":"2026-05-28T17:40:30","slug":"bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/","title":{"rendered":"Bretman Rock Teams Up With Naturium for \u201cGlow Better Together\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Naturium has officially unveiled its &#8220;Glow Better Together&#8221; campaign, tapping Filipino-American creator Bretman Rock to lead the charge for its bestselling Glow Getter body care line. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection, which includes a body wash, body butter, body oil, and body scrub, all anchored by a signature vanilla coconut scent, has become one of the brand&#8217;s most beloved franchises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rock&#8217;s link to Naturium began organically after he discovered the brand in 2024, with what started as an authentic product recommendation quickly evolving into genuine brand affinity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign casts Rock alongside real Naturium community members, driving home the message that glow is never a solo endeavor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the fastest-growing skincare brand in the US top 50 per Circana, Naturium continues to build momentum through highly engaged, community-first storytelling. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This follows the brand&#8217;s first-ever campaign, &#8220;Every One, Every Where, Every Day,&#8221; launched in August 2025, which featured seven community creators including Lindsey Jacobson, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kristyn-hoffman\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kristyn Hoffman<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/alessandro-cardoso\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alessandro Cardoso<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the endorsement front, Rock has recently partnered with blk Cosmetics (April 2025), CASETiFY (May 2025), and C\u00c9CRED, while also landing a deal with fashion brand Bench.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of organic-to-official brand journey is becoming a model in beauty marketing, not unlike how <a href=\"https:\/\/bookingagentinfo.com\/news\/alix-earle-teams-up-with-hawaiian-tropic-for-summer-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alix Earle&#8217;s deal with Hawaiian Tropic for Summer 2026<\/a> grew from a natural fit between creator lifestyle and brand identity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, <a href=\"https:\/\/bookingagentinfo.com\/news\/emma-chamberlain-stars-in-mugler-the-womanities-fragrance-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emma Chamberlain&#8217;s starring role in Mugler&#8217;s The Womanities fragrance campaign<\/a> shows how authenticity continues to drive the most talked-about beauty partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Glow Getter Collection is available now at Target and Ulta Beauty, as well as at naturium.com. Naturium is a subsidiary of e.l.f. Beauty, which acquired the brand in 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in what modern beauty marketing should look like. Naturium didn&#8217;t just hire a famous face, they let the relationship build in public first and then formalized it. That&#8217;s a smarter, more credible play than a cold-call celebrity deal, and audiences can feel the difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Bretman Rock, this is also strategic portfolio building. Between blk Cosmetics, CASETiFY, C\u00c9CRED, and now Naturium, he&#8217;s stacking deals across beauty, tech accessories, and haircare, diversifying his brand equity well beyond any single category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From Naturium&#8217;s side, pairing the Glow Getter collection, already a fan favorite, with a creator who has nearly 20 million Instagram followers and a highly engaged beauty audience is low-risk, high-reward. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And choosing to feature real community members alongside Rock signals the brand isn&#8217;t just leveraging star power; it&#8217;s doubling down on the grassroots credibility that helped it grow in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does knowing Bretman Rock was already a fan of Naturium before the deal make you trust the partnership more? Is community-casting in brand campaigns the new standard or just a smart PR move?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naturium has officially unveiled its &#8220;Glow Better Together&#8221; campaign, tapping Filipino-American creator Bretman Rock to lead the charge for its bestselling Glow Getter body care line. The collection, which includes a body wash, body butter, body oil, and body scrub, all anchored by a signature vanilla coconut scent, has become one of the brand&#8217;s most [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,22,11,21],"tags":[],"class_list":["post-43672","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-digital","category-endorsements","category-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bretman Rock Teams Up With Naturium for \u201cGlow Better Together\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bretman Rock Teams Up With Naturium for \u201cGlow Better Together\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Naturium has officially unveiled its &#8220;Glow Better Together&#8221; campaign, tapping Filipino-American creator Bretman Rock to lead the charge for its bestselling Glow Getter body care line. The collection, which includes a body wash, body butter, body oil, and body scrub, all anchored by a signature vanilla coconut scent, has become one of the brand&#8217;s most [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-28T17:40:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T17:40:30+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bretman Rock Teams Up With Naturium for \u201cGlow Better Together\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Bretman Rock Teams Up With Naturium for \u201cGlow Better Together\u201d Campaign","og_description":"Naturium has officially unveiled its &#8220;Glow Better Together&#8221; campaign, tapping Filipino-American creator Bretman Rock to lead the charge for its bestselling Glow Getter body care line. The collection, which includes a body wash, body butter, body oil, and body scrub, all anchored by a signature vanilla coconut scent, has become one of the brand&#8217;s most [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-28T17:40:15+00:00","article_modified_time":"2026-05-28T17:40:30+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Bretman Rock Teams Up With Naturium for \u201cGlow Better Together\u201d Campaign","datePublished":"2026-05-28T17:40:15+00:00","dateModified":"2026-05-28T17:40:30+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/"},"wordCount":471,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Campaigns","Digital","Endorsement Deals","Influencers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/","name":"Bretman Rock Teams Up With Naturium for \u201cGlow Better Together\u201d Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-28T17:40:15+00:00","dateModified":"2026-05-28T17:40:30+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Bretman Rock Teams Up With Naturium for \u201cGlow Better Together\u201d Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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