{"id":43649,"date":"2026-05-28T13:29:27","date_gmt":"2026-05-28T13:29:27","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43649"},"modified":"2026-05-28T13:29:38","modified_gmt":"2026-05-28T13:29:38","slug":"maura-higgins-fronts-wingstops-new-club-wingstop-rewards-program-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/maura-higgins-fronts-wingstops-new-club-wingstop-rewards-program-campaign\/","title":{"rendered":"Maura Higgins Fronts Wingstop&#8217;s New &#8220;Club Wingstop&#8221; Rewards Program Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Wingstop (NASDAQ: WING) has launched Club Wingstop, a next-level loyalty program built on one clear promise: <em>Members Eat First.<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fronting the campaign is Irish TV personality and pop culture powerhouse Maura Higgins, who also co-curated the program&#8217;s launch centerpiece, a limited-edition &#8220;Club in a Box&#8221; dropping for just 94 cents on June 1, exclusively to Club Wingstop members.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@wingstop\/video\/7644631304067124494\" data-video-id=\"7644631304067124494\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@wingstop\" href=\"https:\/\/www.tiktok.com\/@wingstop?refer=embed\">@wingstop<\/a> <p>loyalty is served. Club Wingstop is open &#038; your rewards are waiting. ready to get in?\ud83d\udd25\ud83d\udc40  \ud83e\udd1d @MauraHiggins <\/p> <a target=\"_blank\" title=\"\u266c original sound - Wingstop\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7644631429346839309?refer=embed\">\u266c original sound &#8211; Wingstop<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The box, packed with Maura-approved essentials including a signature green beret, JBL Bluetooth speaker, and Polaroid camera, sets the tone for what Club Wingstop promises going forward: real cultural access. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Members can expect points-sharing, group ordering, exclusive flavor drops, limited merch, a suite at WWE SummerSlam, NBA seats, and entry to Wingstop&#8217;s upcoming House of Flavor fan experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Higgins is a fitting pick. Fresh off a headline-grabbing run on <em>The Traitors US<\/em>, her debut film <em>The Spin<\/em> (February 2026), and a six-figure deal with Victoria&#8217;s Secret earlier this year, she&#8217;s become one of reality TV&#8217;s most commercially in-demand crossover names. She also recently fronted a campaign for MAC Cosmetics in the UK and Ireland. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a brand trajectory not unlike <a href=\"https:\/\/bookingagentinfo.com\/news\/maya-jama-partners-with-agent-provocateur-for-sizzling-summer-swim-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maya Jama&#8217;s high-profile swimwear partnership with Agent Provocateur<\/a> or <a href=\"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-aperol-for-lucky-me-tour-summer-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hilary Duff&#8217;s summer tie-up with Aperol<\/a>. Celebrities are using cultural momentum to anchor brand campaigns with personality-driven authenticity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Higgins&#8217; first known partnership with Wingstop. On the brand side, Wingstop has been steadily building a celebrity roster with sports and entertainment talent, previously partnering with WNBA star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/paige-bueckers\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paige Bueckers<\/a>, rapper <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/miss-mulatto\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Latto<\/a>, and NBA rookie <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dylan-harper\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dylan Harper<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wingstop isn&#8217;t just selling wings anymore, it&#8217;s selling belonging. Club Wingstop signals a pivot from transactional loyalty (earn points, get discounts) to experiential loyalty (get into rooms most fans never access). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tapping Maura Higgins for this is smart casting: she&#8217;s built an entire public identity around being relatable yet aspirational, and her Traitors-fueled US fame means she resonates with exactly the kind of younger, culturally engaged audience Wingstop is chasing. The 94-cent &#8220;Club in a Box&#8221; is also a clever low-barrier entry hook \u2014 it feels exclusive without actually pricing anyone out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can a food brand&#8217;s loyalty program genuinely compete with entertainment-style cultural experiences or does the novelty wear off once the limited boxes sell out? With Maura Higgins now firmly planted in the US market, is this the beginning of a longer brand relationship with Wingstop, or a one-off launch activation?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wingstop (NASDAQ: WING) has launched Club Wingstop, a next-level loyalty program built on one clear promise: Members Eat First. Fronting the campaign is Irish TV personality and pop culture powerhouse Maura Higgins, who also co-curated the program&#8217;s launch centerpiece, a limited-edition &#8220;Club in a Box&#8221; dropping for just 94 cents on June 1, exclusively to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17],"tags":[],"class_list":["post-43649","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maura Higgins Fronts Wingstop&#039;s New &quot;Club Wingstop&quot; Rewards Program Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/maura-higgins-fronts-wingstops-new-club-wingstop-rewards-program-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maura Higgins Fronts Wingstop&#039;s New &quot;Club Wingstop&quot; Rewards Program Campaign\" \/>\n<meta property=\"og:description\" content=\"Wingstop (NASDAQ: WING) has launched Club Wingstop, a next-level loyalty program built on one clear promise: Members Eat First. 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