{"id":43645,"date":"2026-05-28T13:06:59","date_gmt":"2026-05-28T13:06:59","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43645"},"modified":"2026-05-28T13:11:00","modified_gmt":"2026-05-28T13:11:00","slug":"lizzo-teams-up-with-chilis-for-new-take-on-iconic-baby-back-ribs-jingle","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lizzo-teams-up-with-chilis-for-new-take-on-iconic-baby-back-ribs-jingle\/","title":{"rendered":"Lizzo Teams Up With Chili&#8217;s for New Take on Iconic &#8220;Baby Back Ribs&#8221; Jingle"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chili&#8217;s Grill &amp; Bar is no stranger to bold partnerships. The chain previously teamed up with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jenna-fischer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jenna Fischer<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/angela-kinsey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Angela Kinsey<\/a> for its 2023 margarita campaign, and has maintained a multi-year NASCAR sponsorship with Spire Motorsports. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This time, though, they went straight for the jingle, one of the most recognized in American pop culture, and handed it to one of music&#8217;s most distinctive voices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lizzo, a four-time Grammy and Emmy Award winner who openly identifies as a longtime Chili&#8217;s superfan, she famously dressed as a Fried Mozzarella cheese pull for Halloween, co-wrote and co-produced the remix, adding a new verse and a rib-shaped flute solo that&#8217;s unmistakably her. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I don&#8217;t think there&#8217;s a more memorable jingle,&#8221; she said of the collab. The video also pays direct homage to the original &#8217;90s spot featuring NSYNC, with shot-for-shot recreations woven throughout.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@lizzo\/video\/7644587607925476622\" data-video-id=\"7644587607925476622\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@lizzo\" href=\"https:\/\/www.tiktok.com\/@lizzo?refer=embed\">@lizzo<\/a> <p>I GOT MY BABY BACK\u2026 RIBS JINGLE WITH CHILI\u2019S @Chili\u2019s Grill &#038; Bar !!!!! <\/p> <a target=\"_blank\" title=\"\u266c original sound - lizzo\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7644587688024083214?refer=embed\">\u266c original sound &#8211; lizzo<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The timing is deliberate. Chili&#8217;s recently upgraded its Baby Back Ribs to meatier, full- or half-rack portions with up to 50% more ribs and a new caramelized BBQ sauce crust, and the brand needed a campaign to match the moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the Lizzo side, this deal adds to an already active 2026. Just weeks ago, <a href=\"https:\/\/bookingagentinfo.com\/news\/lizzo-fronts-new-yitty-swim-campaign-with-fabletics\/\" target=\"_blank\" rel=\"noreferrer noopener\">she fronted the new Yitty Swim campaign with Fabletics<\/a>, the brand she co-founded and continues to lead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She&#8217;s also set to release a new album on June 5 and has announced her debut children&#8217;s book, <em>Lil Lizzo Meets Sasha B. Flootin&#8217;<\/em>, arriving in September. Her brand portfolio previously included partnerships with Dove, Google Pixel, and Logitech. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like <a href=\"https:\/\/bookingagentinfo.com\/news\/doja-cat-fronts-ray-ban-meta-x-mac-cosmetics-behind-the-scene-met-gala-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Doja Cat&#8217;s recent layered campaign work across Ray-Ban Meta and MAC Cosmetics<\/a>, Lizzo is proving that today&#8217;s top female artists are building multi-front brand empires, not just one-off deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This one works because neither side is pretending. Lizzo is a genuine Chili&#8217;s fan, Chili&#8217;s has a genuinely iconic jingle, and when you let authenticity lead, campaigns like this don&#8217;t feel like ads. They feel like events. That&#8217;s a rare thing to pull off in 2026, when consumers can smell a forced partnership a mile away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s also smart here is the layering. There&#8217;s a remix for the TikTok crowd, an a cappella cut for nostalgia lovers, a giveaway for loyalty members, and a product upgrade at the center of it all. Chili&#8217;s didn&#8217;t just slap a celebrity on an existing campaign, they built a full ecosystem around the partnership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Lizzo, the timing couldn&#8217;t be sharper. With a new album dropping June 5, a Yitty Swim campaign still fresh, and a children&#8217;s book on the way, this Chili&#8217;s collaboration keeps her name in every feed: across music, food, fashion, and family content simultaneously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does this set a new standard for how legacy restaurant jingles get revived, and who&#8217;s next? With Lizzo this active across Yitty, Chili&#8217;s, and a new album drop, how sustainable is a multi-front brand presence before audiences start tuning out? Could this partnership evolve into a deeper, ongoing brand ambassador role, or is it a one-campaign play?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chili&#8217;s Grill &amp; Bar is no stranger to bold partnerships. The chain previously teamed up with Jenna Fischer and Angela Kinsey for its 2023 margarita campaign, and has maintained a multi-year NASCAR sponsorship with Spire Motorsports. This time, though, they went straight for the jingle, one of the most recognized in American pop culture, and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,23,18],"tags":[],"class_list":["post-43645","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-hip-hop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lizzo Teams Up With Chili&#039;s for New Take on Iconic &quot;Baby Back Ribs&quot; Jingle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lizzo-teams-up-with-chilis-for-new-take-on-iconic-baby-back-ribs-jingle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lizzo Teams Up With Chili&#039;s for New Take on Iconic &quot;Baby Back Ribs&quot; Jingle\" \/>\n<meta property=\"og:description\" content=\"Chili&#8217;s Grill &amp; Bar is no stranger to bold partnerships. The chain previously teamed up with Jenna Fischer and Angela Kinsey for its 2023 margarita campaign, and has maintained a multi-year NASCAR sponsorship with Spire Motorsports. 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The chain previously teamed up with Jenna Fischer and Angela Kinsey for its 2023 margarita campaign, and has maintained a multi-year NASCAR sponsorship with Spire Motorsports. This time, though, they went straight for the jingle, one of the most recognized in American pop culture, and [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/lizzo-teams-up-with-chilis-for-new-take-on-iconic-baby-back-ribs-jingle\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-28T13:06:59+00:00","article_modified_time":"2026-05-28T13:11:00+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/lizzo-teams-up-with-chilis-for-new-take-on-iconic-baby-back-ribs-jingle\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/lizzo-teams-up-with-chilis-for-new-take-on-iconic-baby-back-ribs-jingle\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Lizzo Teams Up With Chili&#8217;s for New Take on Iconic &#8220;Baby Back Ribs&#8221; Jingle","datePublished":"2026-05-28T13:06:59+00:00","dateModified":"2026-05-28T13:11:00+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/lizzo-teams-up-with-chilis-for-new-take-on-iconic-baby-back-ribs-jingle\/"},"wordCount":531,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Hip-Hop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/lizzo-teams-up-with-chilis-for-new-take-on-iconic-baby-back-ribs-jingle\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/lizzo-teams-up-with-chilis-for-new-take-on-iconic-baby-back-ribs-jingle\/","url":"https:\/\/bookingagentinfo.com\/news\/lizzo-teams-up-with-chilis-for-new-take-on-iconic-baby-back-ribs-jingle\/","name":"Lizzo Teams Up With Chili's for New Take on Iconic \"Baby Back Ribs\" Jingle","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-28T13:06:59+00:00","dateModified":"2026-05-28T13:11:00+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/lizzo-teams-up-with-chilis-for-new-take-on-iconic-baby-back-ribs-jingle\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/lizzo-teams-up-with-chilis-for-new-take-on-iconic-baby-back-ribs-jingle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/lizzo-teams-up-with-chilis-for-new-take-on-iconic-baby-back-ribs-jingle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Lizzo Teams Up With Chili&#8217;s for New Take on Iconic &#8220;Baby Back Ribs&#8221; Jingle"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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