{"id":43642,"date":"2026-05-28T12:55:50","date_gmt":"2026-05-28T12:55:50","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43642"},"modified":"2026-05-28T12:56:08","modified_gmt":"2026-05-28T12:56:08","slug":"david-beckham-christian-pulisic-and-vinicius-junior-front-new-pepsi-soccer-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/david-beckham-christian-pulisic-and-vinicius-junior-front-new-pepsi-soccer-campaign\/","title":{"rendered":"David Beckham, Christian Pulisic and Vin\u00edcius J\u00fanior Front New Pepsi Soccer Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pepsi has unveiled &#8220;Soccer Deserves Pepsi,&#8221; a major new U.S. campaign tapping four of the sport&#8217;s biggest names: David Beckham, Christian Pulisic, Vin\u00edcius J\u00fanior, and Guillermo &#8220;Memo&#8221; Ochoa, to make the case that match day food is incomplete without a cold Pepsi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Announced on May 27, the campaign launches as Pepsi&#8217;s official UEFA Champions League partnership kicks off, debuting ahead of this month&#8217;s final. Beckham and Ochoa appear in national TV spots created with BBDO, Copa90, and The PepsiCo Studio, while Pulisic and Vini Jr. anchor social and in-store retail content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t Beckham&#8217;s first Pepsi collaboration. His endorsement history with the brand stretches back decades, sitting alongside long-running deals with Adidas, Maserati, and Stella Artois. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign also marks Beckham&#8217;s second Pepsi appearance in 2026 alone; just last month, he <a href=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-mohamed-salah-alexia-putellas-star-in-global-campaign-for-pepsi\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted the global &#8220;Pepsi Football Nation&#8221; platform<\/a> alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/mohamed-salah\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mohamed Salah<\/a> and Vin\u00edcius J\u00fanior ahead of the FIFA World Cup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Vini Jr., Pepsi is an existing endorsement partner, making this a natural extension of that relationship. Pulisic, meanwhile, has been on a brand deal run heading into the World Cup cycle, recently adding PUMA, Volkswagen, Gatorade, Degree, and a Hershey&#8217;s collaboration to his portfolio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That momentum is reflected in this latest partnership, and it&#8217;s worth noting that rival cola brand Coca-Cola also recently moved aggressively in the soccer space, <a href=\"https:\/\/bookingagentinfo.com\/news\/cole-palmer-named-football-brand-ambassador-for-coca-cola\/\" target=\"_blank\" rel=\"noreferrer noopener\">naming Cole Palmer as a football brand ambassador<\/a> earlier this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign also includes limited-edition packaging across Pepsi Zero Sugar, Pepsi, and Diet Pepsi, now available in stores nationwide, plus a DoorDash partnership for match day delivery offers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a sharp, well-timed move by Pepsi. With the FIFA World Cup landing on U.S. soil this summer, every major brand is racing to own a slice of soccer culture, and Pepsi is doing it by making the conversation about the food table, not just the pitch. That&#8217;s a clever pivot. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than competing on jersey-and-boots territory, they&#8217;re inserting themselves into the living room, the grill, the taco spread. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lineup is strategic too: Beckham provides legacy and global reach, Vini Jr. brings elite-level buzz and Brazilian flair, and Pulisic is arguably the most emotionally resonant figure for American soccer fans right now. Together, they cover every key demographic Pepsi needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Pepsi&#8217;s food-first angle give them a stronger hold on the U.S. soccer audience than pure on-pitch sponsorship? How does this campaign stack up against Coca-Cola&#8217;s push into soccer with Cole Palmer?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi has unveiled &#8220;Soccer Deserves Pepsi,&#8221; a major new U.S. campaign tapping four of the sport&#8217;s biggest names: David Beckham, Christian Pulisic, Vin\u00edcius J\u00fanior, and Guillermo &#8220;Memo&#8221; Ochoa, to make the case that match day food is incomplete without a cold Pepsi. Announced on May 27, the campaign launches as Pepsi&#8217;s official UEFA Champions League [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,26,15],"tags":[],"class_list":["post-43642","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>David Beckham, Christian Pulisic and Vin\u00edcius J\u00fanior Front New Pepsi Soccer Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-christian-pulisic-and-vinicius-junior-front-new-pepsi-soccer-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"David Beckham, Christian Pulisic and Vin\u00edcius J\u00fanior Front New Pepsi Soccer Campaign\" \/>\n<meta property=\"og:description\" content=\"Pepsi has unveiled &#8220;Soccer Deserves Pepsi,&#8221; a major new U.S. campaign tapping four of the sport&#8217;s biggest names: David Beckham, Christian Pulisic, Vin\u00edcius J\u00fanior, and Guillermo &#8220;Memo&#8221; Ochoa, to make the case that match day food is incomplete without a cold Pepsi. Announced on May 27, the campaign launches as Pepsi&#8217;s official UEFA Champions League [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-christian-pulisic-and-vinicius-junior-front-new-pepsi-soccer-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-28T12:55:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T12:56:08+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"David Beckham, Christian Pulisic and Vin\u00edcius J\u00fanior Front New Pepsi Soccer Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/david-beckham-christian-pulisic-and-vinicius-junior-front-new-pepsi-soccer-campaign\/","og_locale":"en_US","og_type":"article","og_title":"David Beckham, Christian Pulisic and Vin\u00edcius J\u00fanior Front New Pepsi Soccer Campaign","og_description":"Pepsi has unveiled &#8220;Soccer Deserves Pepsi,&#8221; a major new U.S. campaign tapping four of the sport&#8217;s biggest names: David Beckham, Christian Pulisic, Vin\u00edcius J\u00fanior, and Guillermo &#8220;Memo&#8221; Ochoa, to make the case that match day food is incomplete without a cold Pepsi. 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