{"id":43629,"date":"2026-05-27T21:56:21","date_gmt":"2026-05-27T21:56:21","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43629"},"modified":"2026-05-27T21:56:35","modified_gmt":"2026-05-27T21:56:35","slug":"maya-jama-partners-with-agent-provocateur-for-sizzling-summer-swim-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/maya-jama-partners-with-agent-provocateur-for-sizzling-summer-swim-campaign\/","title":{"rendered":"Maya Jama Partners With Agent Provocateur for Sizzling Summer Swim Campaign"},"content":{"rendered":"\n

Maya Jama is officially Agent Provocateur’s newest swim muse. The London-based brand released its SS26 swim campaign shot in Ibiza, continuing a sun-soaked creative direction it established with its SS25 swim launch, and this time, it’s Jama turning up the heat.<\/p>\n\n\n\n

The Bristol-born presenter, best known as the host of ITV2’s Love Island<\/em> since 2023 and more recently as a judge on The Masked Singer<\/em> from 2025, brings her effortless poolside energy to AP’s signature aesthetic. <\/p>\n\n\n\n

The brand’s summer swim range continues to spotlight jeweled embellishments, string details, and bold bandage silhouettes, all of which sit squarely in Jama’s style lane.<\/p>\n\n\n\n

This isn’t Jama’s first brush with the brand, she previously wore Agent Provocateur in a 2021 Wonderland<\/em> magazine cover shoot, making this campaign feel like a full-circle moment. <\/p>\n\n\n\n

On the brand side, Agent Provocateur has been building serious campaign momentum: English actress Emily Atack starred as “The Duchess” in its SS26 campaign, while Paris Hilton fronted the AW24 collection as “The Provocateur” to celebrate the brand’s 30th anniversary.<\/p>\n\n\n\n

Jama’s commercial portfolio is equally busy, she has active campaigns with JD Sports and Adidas, and previously fronted a Dolce & Gabbana advertising campaign.<\/p>\n\n\n\n

Summer swimwear partnerships are clearly having a moment right now. Just as Hailey Bieber brought retro glamour to Calzedonia’s summer swim campaign<\/a> and Georgina Rodr\u00edguez teamed up with Calzedonia for their summer swimwear push<\/a>, Jama and AP are making their own big splash ahead of peak beach season.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

This one makes complete sense on paper. Maya Jama doesn’t just wear swimwear, she sells<\/em> the idea of it. Between her years on Love Island<\/em> and her personal Ibiza-loving persona, she is essentially the living embodiment of what Agent Provocateur is trying to project with its swim line. <\/p>\n\n\n\n

The brand didn’t go for the biggest Hollywood name here; they went for the most culturally relevant<\/em> one in the UK right now, and that’s a smart distinction.<\/p>\n\n\n\n

For Agent Provocateur, this also continues a pattern of tapping women who bring a character to the campaign, not just a face. From Paris Hilton as “The Provocateur” to Emily Atack as “The Duchess,” there’s clearly a storytelling strategy at play. Jama fits the next chapter perfectly.<\/p>\n\n\n\n

Could this swim campaign be the start of a longer-term Ambassador relationship between Jama and Agent Provocateur, perhaps expanding into lingerie? With Maya Jama’s brand portfolio growing rapidly across sportswear, luxury fashion, and now lingerie\/swim, how much longer before she launches her own fashion label?<\/p>\n","protected":false},"excerpt":{"rendered":"

Maya Jama is officially Agent Provocateur’s newest swim muse. The London-based brand released its SS26 swim campaign shot in Ibiza, continuing a sun-soaked creative direction it established with its SS25 swim launch, and this time, it’s Jama turning up the heat. The Bristol-born presenter, best known as the host of ITV2’s Love Island since 2023 […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17],"tags":[],"class_list":["post-43629","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"\nMaya Jama Partners With Agent Provocateur for Sizzling Summer Swim Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/maya-jama-partners-with-agent-provocateur-for-sizzling-summer-swim-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maya Jama Partners With Agent Provocateur for Sizzling Summer Swim Campaign\" \/>\n<meta property=\"og:description\" content=\"Maya Jama is officially Agent Provocateur’s newest swim muse. The London-based brand released its SS26 swim campaign shot in Ibiza, continuing a sun-soaked creative direction it established with its SS25 swim launch, and this time, it’s Jama turning up the heat. The Bristol-born presenter, best known as the host of ITV2’s Love Island since 2023 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/maya-jama-partners-with-agent-provocateur-for-sizzling-summer-swim-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T21:56:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T21:56:35+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maya Jama Partners With Agent Provocateur for Sizzling Summer Swim Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/maya-jama-partners-with-agent-provocateur-for-sizzling-summer-swim-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Maya Jama Partners With Agent Provocateur for Sizzling Summer Swim Campaign","og_description":"Maya Jama is officially Agent Provocateur’s newest swim muse. 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