Taraji P. Henson partnered with Fanatics Casino<\/a> to bring a celebrity-led push to gaming responsibility, Casino Plus is betting on a trusted face to move the needle with Filipino audiences.<\/p>\n\n\n\nOn the brand side, Casino Plus previously signed Julia Barretto as its first-ever brand ambassador in 2024, focused on its Color Game. That partnership positioned Barretto as the face of Casino Plus’s most popular games, underscoring the brand’s early strategy of using top Philippine actresses to build its player base. Alawi’s signing marks a strategic shift, from game promotion to platform advocacy.<\/p>\n\n\n\n
For Alawi, this is not her first gaming brand deal. She served as Bet88’s ambassador from late 2022, a run that ended in March 2026 when Bet88 announced Kim Domingo as their new face. <\/p>\n\n\n\n
Beyond gaming, Alawi has also recently held endorsements with Infinix Mobile and Haier, while continuing to build her own skincare brand, Ivana Skin, cementing her status as one of the country’s most active celebrity entrepreneurs.<\/p>\n\n\n\n
Takeaways<\/strong><\/p>\n\n\n\nCasino Plus is doing something smart here, they’re not just chasing eyeballs, they’re attaching a genuine message to a massive platform.<\/p>\n\n\n\n
Responsible gaming campaigns with real celebrity buy-in tend to land differently than standard ads, especially when the face behind it has the credibility and reach Alawi brings.<\/p>\n\n\n\n
After losing Bet88, she’s also made a quick pivot into a brand that arguably gives her more creative latitude and a more values-forward narrative. It’s a win-win that could define a new template for gaming partnerships in Southeast Asia.<\/p>\n\n\n\n
Does Alawi’s transition from Bet88 to Casino Plus, with a responsible gaming angle, strengthen or dilute her brand as a gaming endorser? Could responsible gaming campaigns like this one actually shift player behavior, or are they primarily a PR shield for platforms?<\/p>\n","protected":false},"excerpt":{"rendered":"
Casino Plus, one of the Philippines’ leading online gaming platforms regulated by PAGCOR, has tapped actress and social media personality Ivana Alawi as its newest brand advocate, centered on promoting responsible gaming. The government-regulated platform says the move supports its growth strategy as competition in the online gaming sector intensifies, while simultaneously pushing responsible gaming […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,17],"tags":[],"class_list":["post-43391","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"\n
Ivana Alawi Named Brand Ambassador for Casino Plus Responsible Gaming Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/ivana-alawi-named-brand-ambassador-for-casino-plus-responsible-gaming-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ivana Alawi Named Brand Ambassador for Casino Plus Responsible Gaming Campaign\" \/>\n<meta property=\"og:description\" content=\"Casino Plus, one of the Philippines’ leading online gaming platforms regulated by PAGCOR, has tapped actress and social media personality Ivana Alawi as its newest brand advocate, centered on promoting responsible gaming. The government-regulated platform says the move supports its growth strategy as competition in the online gaming sector intensifies, while simultaneously pushing responsible gaming […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/ivana-alawi-named-brand-ambassador-for-casino-plus-responsible-gaming-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-23T13:02:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-23T13:02:26+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ivana Alawi Named Brand Ambassador for Casino Plus Responsible Gaming Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/ivana-alawi-named-brand-ambassador-for-casino-plus-responsible-gaming-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Ivana Alawi Named Brand Ambassador for Casino Plus Responsible Gaming Campaign","og_description":"Casino Plus, one of the Philippines’ leading online gaming platforms regulated by PAGCOR, has tapped actress and social media personality Ivana Alawi as its newest brand advocate, centered on promoting responsible gaming. The government-regulated platform says the move supports its growth strategy as competition in the online gaming sector intensifies, while simultaneously pushing responsible gaming […]","og_url":"https:\/\/bookingagentinfo.com\/news\/ivana-alawi-named-brand-ambassador-for-casino-plus-responsible-gaming-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-23T13:02:13+00:00","article_modified_time":"2026-05-23T13:02:26+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/ivana-alawi-named-brand-ambassador-for-casino-plus-responsible-gaming-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/ivana-alawi-named-brand-ambassador-for-casino-plus-responsible-gaming-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Ivana Alawi Named Brand Ambassador for Casino Plus Responsible Gaming Campaign","datePublished":"2026-05-23T13:02:13+00:00","dateModified":"2026-05-23T13:02:26+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/ivana-alawi-named-brand-ambassador-for-casino-plus-responsible-gaming-campaign\/"},"wordCount":401,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/ivana-alawi-named-brand-ambassador-for-casino-plus-responsible-gaming-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/ivana-alawi-named-brand-ambassador-for-casino-plus-responsible-gaming-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/ivana-alawi-named-brand-ambassador-for-casino-plus-responsible-gaming-campaign\/","name":"Ivana Alawi Named Brand Ambassador for Casino Plus Responsible Gaming Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-23T13:02:13+00:00","dateModified":"2026-05-23T13:02:26+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/ivana-alawi-named-brand-ambassador-for-casino-plus-responsible-gaming-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/ivana-alawi-named-brand-ambassador-for-casino-plus-responsible-gaming-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/ivana-alawi-named-brand-ambassador-for-casino-plus-responsible-gaming-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Ivana Alawi Named Brand Ambassador for Casino Plus Responsible Gaming Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/43391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=43391"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/43391\/revisions"}],"predecessor-version":[{"id":43394,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/43391\/revisions\/43394"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=43391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=43391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=43391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}