{"id":43383,"date":"2026-05-23T11:22:57","date_gmt":"2026-05-23T11:22:57","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43383"},"modified":"2026-05-23T11:23:07","modified_gmt":"2026-05-23T11:23:07","slug":"hailey-bieber-partners-with-calzedonia-for-retro-inspired-summer-swim-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-calzedonia-for-retro-inspired-summer-swim-campaign\/","title":{"rendered":"Hailey Bieber Partners With Calzedonia for Retro-Inspired Summer Swim Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hailey Bieber has been unveiled as the new Global Digital Brand Ambassador for Italian swimwear label Calzedonia, fronting its Summer 2026 campaign with official images released on May 20, 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shot by photographer Adrian Martin, the campaign captures Bieber in a distinctly &#8220;California summer&#8221; mood, switching between a butter-yellow triangle bikini with black contrast piping and a nude sequin set. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@calzedoniaofficial\/video\/7642057458013261088\" data-video-id=\"7642057458013261088\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@calzedoniaofficial\" href=\"https:\/\/www.tiktok.com\/@calzedoniaofficial?refer=embed\">@calzedoniaofficial<\/a> <p>Introducing global icon @Hailey Bieber, starring in our newest swimwear campaign.<\/p> <a target=\"_blank\" title=\"\u266c audio originale - Calzedonia\" href=\"https:\/\/www.tiktok.com\/music\/audio-originale-7642057473154763553?refer=embed\">\u266c audio originale &#8211; Calzedonia<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The pieces carry a retro-inspired feel that taps into vintage trends dominating fashion right now, blending maximalism with the clean-cut silhouettes Bieber has made her signature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bieber picks up the baton from her close friend Kendall Jenner, who held an extended Calzedonia ambassadorship across multiple seasons, as well as Heidi Klum. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This roster reflects Calzedonia&#8217;s consistent strategy of aligning with top-tier global style icons, a pattern also seen when the brand <a href=\"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-teams-up-with-calzedonia-for-summer-swimwear-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with Georgina Rodr\u00edguez for a recent swimwear campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the business front, Bieber remains one of fashion and beauty&#8217;s most active deal-makers. Her Rhode brand, freshly acquired by e.l.f. Beauty, is set to hit Sephora Europe in autumn 2026, while she recently <a href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-features-justin-bieber-in-rhode-launch-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched a co-branded Rhode x Biebers collection<\/a> with husband <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/justin-bieber\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justin<\/a> at Coachella. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Calzedonia campaign adds to an already active 2026 for Bieber in swimwear, following her <a href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-teams-up-with-victorias-secret-for-summer-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Victoria&#8217;s Secret summer campaign partnership<\/a> earlier this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hailey Bieber stepping into the role vacated by Kendall Jenner at Calzedonia is a deliberate and smart move. The brand isn&#8217;t just casting a pretty face, it&#8217;s maintaining its grip on the cultural moment by rotating through the world&#8217;s most-watched style icons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bieber, who now commands a reported $300M+ net worth on the back of the Rhode exit, is arguably more valuable to a brand like Calzedonia <em>now<\/em> than ever, she&#8217;s not just a model, she&#8217;s a proven founder and commercial force.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The retro-inspired direction of the campaign also speaks to a broader industry trend: the deliberate nostalgia play is working, and brands are leaning into it hard for summer 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Hailey Bieber succeeding Kendall Jenner in the Calzedonia seat, is the brand building a deliberate &#8220;it-girl relay&#8221; strategy, and how long before the next handoff? The campaign leans hard on the &#8220;California summer&#8221; aesthetic, smart global positioning or a missed opportunity for Calzedonia to flex its Italian roots?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hailey Bieber has been unveiled as the new Global Digital Brand Ambassador for Italian swimwear label Calzedonia, fronting its Summer 2026 campaign with official images released on May 20, 2026. Shot by photographer Adrian Martin, the campaign captures Bieber in a distinctly &#8220;California summer&#8221; mood, switching between a butter-yellow triangle bikini with black contrast piping [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17],"tags":[],"class_list":["post-43383","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hailey Bieber Partners With Calzedonia for Retro-Inspired Summer Swim Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-calzedonia-for-retro-inspired-summer-swim-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hailey Bieber Partners With Calzedonia for Retro-Inspired Summer Swim Campaign\" \/>\n<meta property=\"og:description\" content=\"Hailey Bieber has been unveiled as the new Global Digital Brand Ambassador for Italian swimwear label Calzedonia, fronting its Summer 2026 campaign with official images released on May 20, 2026. 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