{"id":43361,"date":"2026-05-23T08:59:29","date_gmt":"2026-05-23T08:59:29","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43361"},"modified":"2026-05-23T08:59:46","modified_gmt":"2026-05-23T08:59:46","slug":"jennie-named-global-ambassador-for-vaseline-body-care-collection","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jennie-named-global-ambassador-for-vaseline-body-care-collection\/","title":{"rendered":"Jennie Named Global Ambassador for Vaseline Body Care Collection"},"content":{"rendered":"\n

Vaseline, the Unilever-owned heritage beauty brand, has named South Korean singer Jennie its Global Ambassador for its Body Care Collection. This makes Jennie the brand’s first-ever global ambassador for the body care category.<\/p>\n\n\n\n

Jennie will front campaigns across key markets, spotlighting Vaseline’s Gluta-Hya range, which combines high-performance ingredients with lightweight textures, and its Pro Derma collection, targeting dryness and dullness.<\/p>\n\n\n\n

The Gluta-Hya lineup is led by the Dewy Radiance Serum Burst Lotion, powered by the brand’s GlutaGlow technology, while Pro Derma is anchored by the Moisturising Repair Cream for Body & Face, driven by a Pro-Ceramide Complex.<\/p>\n\n\n\n

Jennie’s debut campaign launches this month and focuses on her personal body care routine, highlighting the rituals behind her hydrated skin and the role body care plays in her daily confidence.<\/p>\n\n\n\n

On the brand side, Vaseline has previously worked with U.S. Olympic gymnast Jordan Chiles<\/a> as ambassador for its Pro VitaB3 Serum-Burst Lotion in 2024 and actress Regina King<\/a> for skincare equity campaigns in the U.S., and former IZ*ONE member Kang Hye-won as the face of Vaseline Korea’s Lip Therapy line in 2024.<\/p>\n\n\n\n

Jennie, 30, boasts 89 million Instagram followers and 23.8 million on TikTok. She rose to fame as a member of BLACKPINK<\/a> and has released several solo hits including “Like Jennie,” “Mantra,” and “Handlebars.” She also dropped her debut solo album Ruby<\/em> in March 2025. <\/p>\n\n\n\n

On the endorsement front, Jennie was named Global Brand Ambassador for Ray-Ban and Ray-Ban Meta<\/a> and Beats by Dre dropped a new Jennie Special Edition Solo 4 in Onyx Black<\/a> in April 2026. She also partnered with Beams T on a limited photo tee capsule drop<\/a>.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

This move is bigger than a skincare contract. Vaseline appointing Jennie as its first-ever<\/em> global body care ambassador signals a clear shift in strategy, the 130-year-old brand is actively chasing cultural relevance and Gen Z wallet share, and Jennie is one of the few figures who can deliver both simultaneously.<\/p>\n\n\n\n

With 89 million Instagram followers and a 2026 brand roster that reads like a luxury fashion week guest list, Jennie isn’t just a spokesperson, she’s a conversion engine.<\/p>\n\n\n\n

For Vaseline, pairing a functional, drugstore-accessible product with K-pop’s reigning “It Girl” is a calculated move to elevate body care from an afterthought to a full beauty ritual, and position the brand’s Gluta-Hya and Pro Derma lines as premium alternatives in a category that’s quietly heating up.<\/p>\n\n\n\n

Does Jennie’s positioning as a “luxury fashion icon” risk creating a disconnect with Vaseline’s mass-market, drugstore identity or is that contrast exactly the point? Could this deal signal Vaseline’s intent to aggressively expand into the K-beauty and Asian skincare market, where body care rituals carry significantly more cultural weight?<\/p>\n","protected":false},"excerpt":{"rendered":"

Vaseline, the Unilever-owned heritage beauty brand, has named South Korean singer Jennie its Global Ambassador for its Body Care Collection. This makes Jennie the brand’s first-ever global ambassador for the body care category. Jennie will front campaigns across key markets, spotlighting Vaseline’s Gluta-Hya range, which combines high-performance ingredients with lightweight textures, and its Pro Derma […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,11,20,18],"tags":[],"class_list":["post-43361","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-endorsements","category-k-pop","category-music"],"acf":[],"yoast_head":"\nJennie Named Global Ambassador for Vaseline Body Care Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jennie-named-global-ambassador-for-vaseline-body-care-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jennie Named Global Ambassador for Vaseline Body Care Collection\" \/>\n<meta property=\"og:description\" content=\"Vaseline, the Unilever-owned heritage beauty brand, has named South Korean singer Jennie its Global Ambassador for its Body Care Collection. 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