{"id":43319,"date":"2026-05-22T23:02:20","date_gmt":"2026-05-22T23:02:20","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43319"},"modified":"2026-05-22T23:02:35","modified_gmt":"2026-05-22T23:02:35","slug":"charli-xcx-partners-with-ysl-beauty-for-new-makeup-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-partners-with-ysl-beauty-for-new-makeup-campaign\/","title":{"rendered":"Charli XCX Partners With YSL Beauty for New Makeup Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">YSL Beauty has tapped Charli XCX as its newest US Local Ambassador, marking the official launch of a creative relationship months in the making.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, directed by Renell Medrano with makeup by Global Makeup Artist <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sam-visser\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sam Visser<\/a>, follows Charli through four &#8220;acts of artistic becoming&#8221; inside a music venue, from a dressing room moment of raw self-reflection to a full cinematic reveal on a rooftop.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@yslbeauty\/video\/7641633203031199008\" data-video-id=\"7641633203031199008\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@yslbeauty\" href=\"https:\/\/www.tiktok.com\/@yslbeauty?refer=embed\">@yslbeauty<\/a> <p>Your favourite reference\u2026 coming soon.<\/p> <a target=\"_blank\" title=\"\u266c original sound - YSL Beauty\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7641633227316169505?refer=embed\">\u266c original sound &#8211; YSL Beauty<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At the center of the campaign is the brand&#8217;s new Skin Affair Soft Glow Cushion Foundation, its first-ever couture cushion foundation clutch in the US.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership goes live alongside Charli&#8217;s new track &#8220;Rock Music,&#8221; the first single from her follow-up to 2024&#8217;s Grammy-winning <em>Brat<\/em>, making the timing a deliberate cultural double-drop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t Charli XCX&#8217;s only big brand move this month. Earlier in May, she <a href=\"https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/\" target=\"_blank\" rel=\"noreferrer noopener\">became the first Global Brand Ambassador and shareholder for tech company Nothing<\/a>, a deal that also launched alongside &#8220;Rock Music.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before that, she <a href=\"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in Poppi&#8217;s 2026 Super Bowl campaign<\/a> alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rachel-sennott\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rachel Sennott<\/a>, continuing a pattern of high-visibility brand placements that began with her Acne Studios Spring\/Summer 2025 campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For YSL Beauty, the appointment builds on a well-established playbook of anchoring makeup launches to music&#8217;s biggest names. The brand previously named Dua Lipa its Global Makeup Ambassador in 2024 for the Loveshine collection, and has worked with Zo\u00eb Kravitz since 2017. Other past ambassadors have included <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lil-nas-x\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lil Nas X<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/austin-butler\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Austin Butler<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/troye-sivan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Troye Sivan<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kaia-jordan-gerber\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kaia Gerber<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/indya-moore\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indya Moore<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is a textbook example of what happens when cultural momentum and brand timing click perfectly. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Charli XCX is arguably the most brand-hot artist in the world right now, and YSL Beauty clearly positioned this campaign to ride the &#8220;Rock Music&#8221; news cycle, not compete with it. Launching both on the same day wasn&#8217;t a coincidence; it was a coordinated cultural statement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the brand, bringing in an artist known for blurring the lines between music, fashion, and identity is a direct play for younger luxury beauty consumers who don&#8217;t respond to traditional glamour. And for Charli, the YSL stamp adds prestige to a brand portfolio that&#8217;s already stacking up fast in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YSL Beauty gave Charli a US Local Ambassador title, not a Global one like Dua Lipa received, could this partnership grow into something bigger? The campaign ties directly to a product launch (Skin Affair Soft Glow Cushion Foundation), does attaching celebrity partnerships to specific products drive more sales than general ambassador deals?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YSL Beauty has tapped Charli XCX as its newest US Local Ambassador, marking the official launch of a creative relationship months in the making. The campaign, directed by Renell Medrano with makeup by Global Makeup Artist Sam Visser, follows Charli through four &#8220;acts of artistic becoming&#8221; inside a music venue, from a dressing room moment [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,11,17,18],"tags":[],"class_list":["post-43319","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Charli XCX Partners With YSL Beauty for New Makeup Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/charli-xcx-partners-with-ysl-beauty-for-new-makeup-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charli XCX Partners With YSL Beauty for New Makeup Campaign\" \/>\n<meta property=\"og:description\" content=\"YSL Beauty has tapped Charli XCX as its newest US Local Ambassador, marking the official launch of a creative relationship months in the making. The campaign, directed by Renell Medrano with makeup by Global Makeup Artist Sam Visser, follows Charli through four &#8220;acts of artistic becoming&#8221; inside a music venue, from a dressing room moment [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/charli-xcx-partners-with-ysl-beauty-for-new-makeup-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-22T23:02:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T23:02:35+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Charli XCX Partners With YSL Beauty for New Makeup Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-partners-with-ysl-beauty-for-new-makeup-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Charli XCX Partners With YSL Beauty for New Makeup Campaign","og_description":"YSL Beauty has tapped Charli XCX as its newest US Local Ambassador, marking the official launch of a creative relationship months in the making. 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